Song Su

Biographic Data

ID6540300
NAMESong Su
GIVEN NAMESSong
FAMILY NAMESu
SIGNATURESU S
AFFILIATIONSBeijing Normal University
ORCID0000-0002-9180-7947
VERIFIEDYes
TOTAL WORKS8
TOTAL CITATIONS0
AUTHOR COUNT8
EDITOR COUNT0
FIRST PUBLICATION YEAR2012
LATEST PUBLICATION YEAR2026
H-INDEX0

  • Low Self-Concept Clarity Induces Scarcity Perceptions

    Open AccessYujia Sun, Xue Wang et al.ARTICLEPersonality and Social Psychology…2026

    We explore the relationship between self-concept clarity (SCC), scarcity perceptions, and the associated behavioral consequences. While scarcity perceptions are often linked to experiences and considerations of resource constraints, our research suggests that low SCC can induce such perceptions and decrease prosocial behavior. With six studies, we demonstrated that low SCC triggers scarcity perceptions (Studies 1A to 4B), which is mediated by inc…

  • The persuasive effects of AI-generated digital human avatar videos in public legal education

    Liwenjun Xu, Song Su et al.ARTICLEBehaviour and Information…2026

    This study examines the persuasive effects of artificial intelligence (AI)-generated digital human avatar (DHA) videos on public legal education and explores the moderating roles of technology transparency and demographic characteristics in this context. In collaboration with the largest chain law firm in mainland China, we invited 808 clients who were visiting the firm for a consultation to participate in an experiment. The results revealed that…

  • The shared consumption paradox

    Xiaomin Liu, Xue Wang et al.ARTICLEActa Psychologica Sinica2025

    摘要: 基于资源稀缺的自我调节模型, 本文探索了财务稀缺心态对共享消费的影响及其内在机制。通过6项研究发现, 尽管共享消费具有单次花费低、效用多样化的优势, 能够为财务稀缺个体带来诸多益处, 但是具有财务稀缺心态的个体更不愿意参与共享消费, 我们将这一现象称为“共享消费悖论”。进一步研究发现, 财务稀缺心态主要激活控制恢复路径, 增强消费者对商品的心理所有权需求, 从而阻碍共享消费。本文还发现“强调产品归属性”可以消除财务稀缺心态对共享消费的负面影响, 以及当共享产品的价格优势凸显或个体作为共享物品的提供者时, 这种负面影响也会被削弱

  • Enhancing and weakening conformity in third‐party punishment

    Open AccessHonghong Tang, Ruida Zhu et al.ARTICLEJournal of Behavioral Decision…2022References: 8

    Conformity—shifting one's behavior patterns towards group norms—is both common and powerful. Prior research shows that conformity can drive behavioral patterns towards both positive and negative outcomes (e.g., environmentalism vs. anti‐environmentalism). However, we know little about conformity in response to sanctions for norm violations. This research explores conformity in punishment for norm violations and how this behavior is enhanced or we…

  • Impact of vertical sequence on consumers' choice between hedonic and utilitarian products

    Open AccessLuqiong Tong, Song SuARTICLESocial Behavior and Personality…2018

    Given that display patterns greatly impact consumers' product evaluations and choices, we investigated how vertical sequence influences consumers' self-control behavior regarding choosing between hedonic and utilitarian products. We first conducted a pretest to examine whether or not vertical display sequence influenced product preference when the products presented belonged to the same category. In Study 1, we then tested the basic effect of ver…

  • The Regulation of Inaction Inertia

    Song Su, Rong Chen et al.ARTICLEActa Psychologica Sinica2013

    摘要

  • The Positive Following Bias of Information Source and Its Impact on Decision-maker’s Prediction Performance

    Rong Chen, Song Su et al.ARTICLEActa Psychologica Sinica2013

    摘要: 为探究多元社会认同如何通过群体情绪、自我和群体效能路径, 影响现实或网络集体行动参与, 研究者分别以中日撞船事件、利比亚事件和就业性别歧视现象为背景蓝本, 开展问卷调查和实验研究, 结果发现:群体愤怒情绪主要对现实集体行动有显著影响, 效能感对现实和网络集体行动皆有显著影响; 与事件相关的、更大范畴的社会类别认同, 通过情绪路径或效能路径影响集体行动参与, 与集体行动组织方的认同则只通过效能路径影响集体行动参与; 两类社会认同与两条路径之间是调节而非中介关系。不同事件背景与不同行动场域下的综合分析表明网络集体行动参与决策更具工具理性特征

  • A Comparison of Probabilistic Prize Promotion Schemes

    Open AccessRong Chen, Jinsong Huang et al.ARTICLESocial Behavior and Personality…2012

    Based on the rank-dependent expected utility model (Quiggin, 1991), hypotheses are formed in this study regarding optimal prize promotion structure with reference to associated probabilistic aspects. Referencing both modeling works and related behavioral theories, we compared several design schemes. Using purchase scenarios of a low-value product (bread) and a high-value product (cell phone) we determined the optimal design among promotion scheme…