Chung‐Chau Chang
Biographic Data
| ID | 6540764 |
|---|---|
| NAME | Chung‐Chau Chang |
| GIVEN NAMES | Chung‐Chau |
| FAMILY NAME | Chang |
| SIGNATURE | CHANG C C |
| AFFILIATIONS | National Taiwan University |
| VERIFIED | No |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 4 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2007 |
| LATEST PUBLICATION YEAR | 2015 |
| H-INDEX | 1 |
Quality or Sacrifice? The Influence of Decision Task and Product Characteristics on the Dual Role of Price
People perceive price as a cue of monetary sacrifice, a quality signal, or both. However, this research proposed that the relative salience of these two roles varies with different decision tasks (i.e., selection and rejection). Furthermore, the effect of decision task type on price perception differs by product type (i.e., tangible goods or services). Two experiments show that (1) the price-quality perception under the selection task is higher t…
A joint examination of effects of decision task type and construal level on the attraction effect
The Compromise Effect in Choosing for Others
Most research into the compromise effect focuses on cognitive factors related to choosing for oneself. However, there are daily opportunities to make choices for others, from helping friends to buy merchandise to choosing souvenirs for relatives. Although it is a common practice, choosing for others is rarely discussed in the literature. Hence, this research is directed to determine whether (i) the compromise effect is greater for people choosing…
Which is the compromise option? Information format and task format as determinants
When consumers must make a decision but are uncertain of their preferences, they often select a compromise choice. Early studies emphasized the relational properties of choice alternatives and indicated that the middle option, whose attribute values fall between the values of other alternatives, is always the compromise option. More recent studies have suggested that when consumers rate two attributes with the same metrics, the attribute–balance …
The Compromise Effect in Choosing for Others
Most research into the compromise effect focuses on cognitive factors related to choosing for oneself. However, there are daily opportunities to make choices for others, from helping friends to buy merchandise to choosing souvenirs for relatives. Although it is a common practice, choosing for others is rarely discussed in the literature. Hence, this research is directed to determine whether (i) the compromise effect is greater for people choosing…
A joint examination of effects of decision task type and construal level on the attraction effect
Which is the compromise option? Information format and task format as determinants
When consumers must make a decision but are uncertain of their preferences, they often select a compromise choice. Early studies emphasized the relational properties of choice alternatives and indicated that the middle option, whose attribute values fall between the values of other alternatives, is always the compromise option. More recent studies have suggested that when consumers rate two attributes with the same metrics, the attribute–balance …
The Compromise Effect in Choosing for Others
Most research into the compromise effect focuses on cognitive factors related to choosing for oneself. However, there are daily opportunities to make choices for others, from helping friends to buy merchandise to choosing souvenirs for relatives. Although it is a common practice, choosing for others is rarely discussed in the literature. Hence, this research is directed to determine whether (i) the compromise effect is greater for people choosing…
Quality or Sacrifice? The Influence of Decision Task and Product Characteristics on the Dual Role of Price
People perceive price as a cue of monetary sacrifice, a quality signal, or both. However, this research proposed that the relative salience of these two roles varies with different decision tasks (i.e., selection and rejection). Furthermore, the effect of decision task type on price perception differs by product type (i.e., tangible goods or services). Two experiments show that (1) the price-quality perception under the selection task is higher t…
A joint examination of effects of decision task type and construal level on the attraction effect
Decision-Making and Behavioral Economics (4 works) · Economics (4 works) · Psychology (4 works) · Computer Science (3 works) · Social Psychology (3 works) · Social Psychology (3 works) · Task (project management (3 works) · Artificial Intelligence (2 works) · Behavioral Health and Interventions (2 works) · Cognitive psychology (2 works)