Yun‐An Yeh
Biographic Data
| ID | 6540879 |
|---|---|
| NAME | Yun‐An Yeh |
| GIVEN NAMES | Yun‐An |
| FAMILY NAME | Yeh |
| SIGNATURE | YEH Y A |
| AFFILIATIONS | Department of Business Administration National Cheng Kung University No. 1, University Road Tainan City Taiwan |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
The effect of different quantity promotion discounts on inaction inertia
Inaction inertia is the phenomenon in which people are less likely to accept an opportunity after having previously missed a relatively superior one. Based on previous studies of inaction inertia, psychological distance, and quantity promotions, the current research explores how missing different quantity promotion discounts (multiple discount vs. single large discount vs. single small discount) influences inaction inertia and relevant mediators.…
No prominent works on this page.
The effect of different quantity promotion discounts on inaction inertia
Inaction inertia is the phenomenon in which people are less likely to accept an opportunity after having previously missed a relatively superior one. Based on previous studies of inaction inertia, psychological distance, and quantity promotions, the current research explores how missing different quantity promotion discounts (multiple discount vs. single large discount vs. single small discount) influences inaction inertia and relevant mediators.…
Behavioral Health and Interventions (1 work) · Closeness (1 work) · Counterfactual thinking (1 work) · Decision-Making and Behavioral Economics (1 work) · Economics (1 work) · Experimental Behavioral Economics Studies (1 work) · Inertia (1 work) · Mathematics (1 work) · Mental accounting (1 work) · Microeconomics (1 work)