Linqi Lu
Biographic Data
| ID | 6540886 |
|---|---|
| NAME | Linqi Lu |
| GIVEN NAMES | Linqi |
| FAMILY NAME | Lu |
| SIGNATURE | LU L |
| AFFILIATIONS | University of Wisconsin–Madison |
| ORCID | 0000-0003-3342-1197 |
| VERIFIED | Yes |
| TOTAL WORKS | 11 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 11 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Prosocial storytelling: The role of rewards and punishments in shaping inclusive norms through narratives
Building off prior research on entertainment-education and narrative persuasion, the present study compares a narrative story featuring inclusive behaviors toward gay men (that are rewarded) to one featuring homophobic, exclusive behaviors toward gay men (that are punished). Drawing from reinforcement learning models, mediated intergroup theory, and the theory of reasoned action, we predict that the reward-based story will be more effective than …
Pictorial warning labels reduce sharing intentions, blunt self-relevance processes elicited by social media posts promoting cannabis edibles
The implementation of warning labels has been shown to slow the spread of harmful content on social media, but the mechanisms by which these interventions affect individuals' sharing decisions are not yet known. This study sought to establish the efficacy of these interventions and to explore the mechanisms of their influence using two parallel studies conducted within the United States: an online experiment that tested the effects of cannabis wa…
Visual Constructs of Conflict and Solidarity: The Role of Visual Framing on Public Perceptions and Engagement Intentions with Social Protests
This study investigates the role of visual framing in shaping public perceptions of the Black Lives Matter (BLM) protests through an online experiment, informed by news value and protest paradigm theory. It specifically examines the effects of conflict versus solidarity visual frames on audience reactions when paired with textual framing of protest goals. Results indicate that solidarity visuals significantly decrease negative perceptions about p…
Cannabis warning labels, sensory marketing, and electronic word-of-mouth: AI-facilitated textual analysis of a randomized experiment among youth and young adults
Online marketing of recreational cannabis products, particularly edibles, increasingly employs sensory appeals to attract adolescents and young adults (AYAs). Requiring cannabis warning labels (CWLs) on social media marketing posts is a potentially cost-effective intervention to improve health education and influence online word-of-mouth, an understudied outcome in warning label science. This study combined Structural Topic Modeling, supervised m…
Learning Through Rewards: Priming and Identification as Psychological Mechanisms of the Effects of LGBTQ+ Narratives on Inclusive Attitudes and Behavioral Intentions
Drawing from research on priming and identification theory, this study experimentally tests the differential effects of narratives featuring rewards and punishments on inclusive attitudes and behavioral intentions toward LGBTQ+ communities. The results of our experiment (N = 240) suggest a narrative depicting rewarded inclusive behaviors toward gay characters performed better than one portraying punished homophobic behaviors. We further tested va…
Fighting Fire or Fighting War: Examining the Framing Effects of Covid-19 Metaphors
551 U.S. adults) to examine the impact of war metaphors compared to non-metaphorical literal frames and fire metaphors (e.g. "the pandemic is a wildfire"). War metaphors exhibited little advantage over literal frames across a variety of desirable outcomes (i.e. the adoption of pro-health behaviors against COVID-19, perceived solidarity and collective responsibility to curb the pandemic, and intentions to discuss and share the health news with oth…
Equivalence Framing and the Construction of Advocacy Messages
Alternative messages that present logically equivalent information, often referred to as equivalence frames, have been shown to influence readers' opinions on public issues. While equivalence framing has been studied in the context of issue advocacy, exhibiting pervasive effects across domains of decision‐making, little attention has been paid to whether the general public is able to choose these equivalence frames based on the goal of persuasion…
Disruptive versus Nondisruptive Advertising In Online Streaming Video Services: How Does Advertisement Placement Affect Consumer Perceptions and Ad Effectiveness
YouTube and other video-sharing platforms have soared in popularity. Less loved, however, are the disruptive advertisements on these channels. This study investigates the impact of disruptive versus nondisruptive advertisements on advertising effectiveness and on consumers’ perceptions of the advertisements and media content. The authors also assessed whether these advertisements have different effects in different content environments such as na…
Cultural Differences in Cancer Information Acquisition: Cancer Risk Perceptions, Fatalistic Beliefs, and Worry as Predictors of Cancer Information Seeking and Avoidance in the U.S. and China
Cancer is one of the most common causes of death in China and the United States. Past studies found that cancer risk perceptions, fatalistic beliefs, and worry were prominent predictors of health-related behaviors. Perceived cancer risks, fatalistic beliefs, and worry were associated with cancer information acquisition in the United States. However, little is known about whether these factors played comparable roles in China. This study investiga…
Source Trust and Covid-19 Information Sharing: The Mediating Roles of Emotions and Beliefs About Sharing
Health information sharing has become especially important during the COVID-19 (coronavirus disease 2019) pandemic because people need to learn about the disease and then act accordingly. This study examines the perceived trust of different COVID-19 information sources (health professionals, academic institutions, government agencies, news media, social media, family, and friends) and sharing of COVID-19 information in China. Specifically, it inv…
The Effects of Framing and Advocacy Expectancy on Belief Importance and Issue Attitude
Message frames have been found to influence relevant issue attitudes by influencing the weight of issue considerations emphasized in the message. As such message frames often originate from advocacy interest groups, this study investigates differences in the framing effects of advocacy groups, depending on whether the message fits readers’ expectations for the communicators’ issue position (expected advocacy) or not (unexpected advocacy). Across …
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The Effects of Framing and Advocacy Expectancy on Belief Importance and Issue Attitude
Message frames have been found to influence relevant issue attitudes by influencing the weight of issue considerations emphasized in the message. As such message frames often originate from advocacy interest groups, this study investigates differences in the framing effects of advocacy groups, depending on whether the message fits readers’ expectations for the communicators’ issue position (expected advocacy) or not (unexpected advocacy). Across …
Source Trust and Covid-19 Information Sharing: The Mediating Roles of Emotions and Beliefs About Sharing
Health information sharing has become especially important during the COVID-19 (coronavirus disease 2019) pandemic because people need to learn about the disease and then act accordingly. This study examines the perceived trust of different COVID-19 information sources (health professionals, academic institutions, government agencies, news media, social media, family, and friends) and sharing of COVID-19 information in China. Specifically, it inv…
Cultural Differences in Cancer Information Acquisition: Cancer Risk Perceptions, Fatalistic Beliefs, and Worry as Predictors of Cancer Information Seeking and Avoidance in the U.S. and China
Cancer is one of the most common causes of death in China and the United States. Past studies found that cancer risk perceptions, fatalistic beliefs, and worry were prominent predictors of health-related behaviors. Perceived cancer risks, fatalistic beliefs, and worry were associated with cancer information acquisition in the United States. However, little is known about whether these factors played comparable roles in China. This study investiga…
Disruptive versus Nondisruptive Advertising In Online Streaming Video Services: How Does Advertisement Placement Affect Consumer Perceptions and Ad Effectiveness
YouTube and other video-sharing platforms have soared in popularity. Less loved, however, are the disruptive advertisements on these channels. This study investigates the impact of disruptive versus nondisruptive advertisements on advertising effectiveness and on consumers’ perceptions of the advertisements and media content. The authors also assessed whether these advertisements have different effects in different content environments such as na…
Learning Through Rewards: Priming and Identification as Psychological Mechanisms of the Effects of LGBTQ+ Narratives on Inclusive Attitudes and Behavioral Intentions
Drawing from research on priming and identification theory, this study experimentally tests the differential effects of narratives featuring rewards and punishments on inclusive attitudes and behavioral intentions toward LGBTQ+ communities. The results of our experiment (N = 240) suggest a narrative depicting rewarded inclusive behaviors toward gay characters performed better than one portraying punished homophobic behaviors. We further tested va…
Fighting Fire or Fighting War: Examining the Framing Effects of Covid-19 Metaphors
551 U.S. adults) to examine the impact of war metaphors compared to non-metaphorical literal frames and fire metaphors (e.g. "the pandemic is a wildfire"). War metaphors exhibited little advantage over literal frames across a variety of desirable outcomes (i.e. the adoption of pro-health behaviors against COVID-19, perceived solidarity and collective responsibility to curb the pandemic, and intentions to discuss and share the health news with oth…
Equivalence Framing and the Construction of Advocacy Messages
Alternative messages that present logically equivalent information, often referred to as equivalence frames, have been shown to influence readers' opinions on public issues. While equivalence framing has been studied in the context of issue advocacy, exhibiting pervasive effects across domains of decision‐making, little attention has been paid to whether the general public is able to choose these equivalence frames based on the goal of persuasion…
Pictorial warning labels reduce sharing intentions, blunt self-relevance processes elicited by social media posts promoting cannabis edibles
The implementation of warning labels has been shown to slow the spread of harmful content on social media, but the mechanisms by which these interventions affect individuals' sharing decisions are not yet known. This study sought to establish the efficacy of these interventions and to explore the mechanisms of their influence using two parallel studies conducted within the United States: an online experiment that tested the effects of cannabis wa…
Visual Constructs of Conflict and Solidarity: The Role of Visual Framing on Public Perceptions and Engagement Intentions with Social Protests
This study investigates the role of visual framing in shaping public perceptions of the Black Lives Matter (BLM) protests through an online experiment, informed by news value and protest paradigm theory. It specifically examines the effects of conflict versus solidarity visual frames on audience reactions when paired with textual framing of protest goals. Results indicate that solidarity visuals significantly decrease negative perceptions about p…
Cannabis warning labels, sensory marketing, and electronic word-of-mouth: AI-facilitated textual analysis of a randomized experiment among youth and young adults
Online marketing of recreational cannabis products, particularly edibles, increasingly employs sensory appeals to attract adolescents and young adults (AYAs). Requiring cannabis warning labels (CWLs) on social media marketing posts is a potentially cost-effective intervention to improve health education and influence online word-of-mouth, an understudied outcome in warning label science. This study combined Structural Topic Modeling, supervised m…
Prosocial storytelling: The role of rewards and punishments in shaping inclusive norms through narratives
Building off prior research on entertainment-education and narrative persuasion, the present study compares a narrative story featuring inclusive behaviors toward gay men (that are rewarded) to one featuring homophobic, exclusive behaviors toward gay men (that are punished). Drawing from reinforcement learning models, mediated intergroup theory, and the theory of reasoned action, we predict that the reward-based story will be more effective than …
Psychology (9 works) · Social Psychology (9 works) · Political science (7 works) · Media Influence and Health (5 works) · Framing effect (4 works) · Medicine (4 works) · Public relations (4 works) · Business (3 works) · Narrative (3 works) · Perception (3 works)