Yin‐Hui Cheng
Biographic Data
| ID | 6540982 |
|---|---|
| NAME | Yin‐Hui Cheng |
| GIVEN NAMES | Yin‐Hui |
| FAMILY NAME | Cheng |
| SIGNATURE | CHENG Y H |
| AFFILIATIONS | National Taichung University of Education |
| ORCID | 0000-0002-9781-0581 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 5 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2010 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Less Regret Through Rejection
Most research on post‐purchase regret has relied mostly on data from choice tasks rather than rejection tasks. The aim of the present work was therefore to test whether post‐purchase regret is alleviated when decision tasks are performed in rejection‐based rather than choice‐based formats. It reports on three studies, each of which was conducted to analyze how a choice task and rejection task might lead to divergent post‐purchase regret outcomes.…
Endowment Effect
Prior research on the endowment effect has tended to focus on decisions made by individuals acting on their own account rather than on others’ behalf. This article reports on three experiments that modeled this “for-self” versus “for-others” distinction and measured its effects on prices. Specifically, our participants who were asked to make trading decisions for other people subsequently reported decreases in the endowment effect. We concluded t…
Preference Reversals Between Joint and Separate Evaluations With Multiple Alternatives and Context Effects
Most research on preference reversal (PR) focuses on the evaluability hypothesis with one or two alternatives. However, people normally encounter more than two options in daily life. In this research, a third option was added to the PR effect choice sets in the traditional joint-separate evaluations mode to create a context effect. Three studies were conducted. Studies 1 and 2 showed that adding a third option to the choice sets changed the PR ef…
Framing makes tourists more environmentally conservative
The influence of suggestions of reference groups in the compromise effect
The Compromise Effect in Choosing for Others
Most research into the compromise effect focuses on cognitive factors related to choosing for oneself. However, there are daily opportunities to make choices for others, from helping friends to buy merchandise to choosing souvenirs for relatives. Although it is a common practice, choosing for others is rarely discussed in the literature. Hence, this research is directed to determine whether (i) the compromise effect is greater for people choosing…
A Comparison Between the Effect of Emotional Certainty and Uncertainty on Coping Strategies
It was proposed that any emotion associated with a feeling of certainty would promote problem-focused coping, whereas any emotion associated with a feeling of uncertainty would lead to more emotion-focused coping. An experiment with 180 undergraduate students and based on appraisal questionnaires (Smith & Ellsworth, 1985) provided confirmation for the proposal by showing that participants in emotional states of uncertainty were more favorably dis…
The Compromise Effect in Choosing for Others
Most research into the compromise effect focuses on cognitive factors related to choosing for oneself. However, there are daily opportunities to make choices for others, from helping friends to buy merchandise to choosing souvenirs for relatives. Although it is a common practice, choosing for others is rarely discussed in the literature. Hence, this research is directed to determine whether (i) the compromise effect is greater for people choosing…
Framing makes tourists more environmentally conservative
A Comparison Between the Effect of Emotional Certainty and Uncertainty on Coping Strategies
It was proposed that any emotion associated with a feeling of certainty would promote problem-focused coping, whereas any emotion associated with a feeling of uncertainty would lead to more emotion-focused coping. An experiment with 180 undergraduate students and based on appraisal questionnaires (Smith & Ellsworth, 1985) provided confirmation for the proposal by showing that participants in emotional states of uncertainty were more favorably dis…
The Compromise Effect in Choosing for Others
Most research into the compromise effect focuses on cognitive factors related to choosing for oneself. However, there are daily opportunities to make choices for others, from helping friends to buy merchandise to choosing souvenirs for relatives. Although it is a common practice, choosing for others is rarely discussed in the literature. Hence, this research is directed to determine whether (i) the compromise effect is greater for people choosing…
The influence of suggestions of reference groups in the compromise effect
Framing makes tourists more environmentally conservative
Preference Reversals Between Joint and Separate Evaluations With Multiple Alternatives and Context Effects
Most research on preference reversal (PR) focuses on the evaluability hypothesis with one or two alternatives. However, people normally encounter more than two options in daily life. In this research, a third option was added to the PR effect choice sets in the traditional joint-separate evaluations mode to create a context effect. Three studies were conducted. Studies 1 and 2 showed that adding a third option to the choice sets changed the PR ef…
Endowment Effect
Prior research on the endowment effect has tended to focus on decisions made by individuals acting on their own account rather than on others’ behalf. This article reports on three experiments that modeled this “for-self” versus “for-others” distinction and measured its effects on prices. Specifically, our participants who were asked to make trading decisions for other people subsequently reported decreases in the endowment effect. We concluded t…
Less Regret Through Rejection
Most research on post‐purchase regret has relied mostly on data from choice tasks rather than rejection tasks. The aim of the present work was therefore to test whether post‐purchase regret is alleviated when decision tasks are performed in rejection‐based rather than choice‐based formats. It reports on three studies, each of which was conducted to analyze how a choice task and rejection task might lead to divergent post‐purchase regret outcomes.…
Psychology (6 works) · Social Psychology (6 works) · Social Psychology (6 works) · Decision-Making and Behavioral Economics (5 works) · Context (archaeology (3 works) · Economics (3 works) · Political science (3 works) · Cognitive psychology (2 works) · Compromise (2 works) · Computer Science (2 works)