William L Cron

Biographic Data

ID6541818
NAMEWilliam L Cron
GIVEN NAMESWilliam L
FAMILY NAMECron
SIGNATURECRON W L
AFFILIATIONSSouthern Methodist University
VERIFIEDNo
TOTAL WORKS5
TOTAL CITATIONS12
WORKS AS AUTHOR5
WORKS AS EDITOR0
FIRST PUBLICATION YEAR1989
LATEST PUBLICATION YEAR2006
H-INDEX2

  • Professional Service Ventures, Performance, and the Gender Effect

    Open AccessWilliam L Cron, Garry D Bruton et al.ARTICLEJournal of Leadership &…2006References: 5

    It has been found in other occupations that there is a gender effect on the earning power of women: women earn less than men. Various studies have examined if there is a gender effect among professional service providers, but they have been empirically focused and generally lacking in theoretical foundation. As a result, very little progress has been made towards understanding why gender effects persist. Most of these examinations have not been b…

  • The Effect of Goal Conflict on Performance

    Open AccessJohn W Slocum, William L Cron et al.ARTICLEJournal of Leadership &…2002Cited by: 4References: 1

    The authors investigated the motivational effects of goal conflict in a complex goal performance setting. Goal conflict was found to have an indirect influence on performance through its relationship with goal commitment. Goal conflict was negatively associated with goal commitment when controlling for the other antecedents, including expectancy, self-efficacy, and need for achievement. As predicted, goal commitment and self-efficacy were related…

  • The role of goal orientation following performance feedback.

    Don VandeWalle, William L Cron et al.ARTICLEJournal of Applied Psychology2001

    This study examined the relationship of goal orientation and performance over a series of 2 challenging performance events. After providing performance feedback on the 1st event, the authors found that the relationship between a learning goal orientation and performance remained positive for the 2nd event, the relationship between a proving goal orientation and performance diminished from a positive to a nonsignificant level, and the relationship…

  • Effects of Trait Competitiveness and Perceived Intraorganizational Competition on Salesperson Goal Setting and Performance

    Open AccessSteven P Brown, William L Cron et al.ARTICLEJournal of Marketing1998

    The authors assess the effects of trait competitiveness and competitive psychological climate on self-set goal levels and sales performance. The results indicate an interaction between trait competitiveness and competitive psychological climate, such that (1) salespeople who are high in trait competitiveness set higher goals when they perceive the organizational climate as competitive and (2) salespeople who are low in trait competitiveness set r…

  • Life stage versus career stage

    Open AccessSuzyn Ornstein, William L Cron et al.ARTICLEJournal of Organizational Behavior1989Cited by: 8References: 2

    Using survey data collected from 535 salespeople, a study comparing the career development models of Levinson el at. (1978) and Super (1957) was conducted. Support was found for both models. The Levinson et al. model is more closely related to individuals' career decisions, while the Supermodel is more closely related to individual's job attitudes. Implications and future directions are proposed