Joseph Yoo
Biographic Data
| ID | 6542588 |
|---|---|
| NAME | Joseph Yoo |
| GIVEN NAMES | Joseph |
| FAMILY NAME | Yoo |
| SIGNATURE | YOO J |
| AFFILIATIONS | University of Wisconsin–Green Bay |
| ORCID | 0000-0001-8454-0538 |
| VERIFIED | Yes |
| TOTAL WORKS | 11 |
| TOTAL CITATIONS | 13 |
| AUTHOR COUNT | 11 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 3 |
Cognitively verify, then trust: Association of the cognitive process for news verification with media trust in responding to perceived false information
False information can hinder individuals’ cognitive processes for news verification, potentially confusing members of the public and sowing distrust in information sources. The maxim “trust, but verify” has long been commonly used in information processing, but the updated maxim “verify, then trust” proposes a principle by which people first evaluate the truthfulness of the information they come across by examining its source and seeking validati…
The Role of the Term “Fake News” in U.S. Alternative Media: Shaping Political Discourse and Hyperpartisanship
This study examines how the term “fake news” is strategically deployed in U.S. alternative media by analyzing Newsmax and Occupy Democrats as right- and left-leaning outlets. Drawing on Hallin’s sphere model and Egelhofer et al.’s coding categories, it uses manual content analysis and latent Dirichlet allocation topic modeling to identify rhetorical functions and patterns. Findings show that the term “fake news” functions mainly as a weaponized l…
“Not My Team”: Analyzing Tweets About Iranian Protests During the 2022 Fifa World Cup
In September 2022, the killing of Mahsa Amini, an Iranian woman reportedly accused of not wearing a hijab, ignited widespread protests across Iran and other parts of the world. Two months later, as the Iranian national soccer team competed against England, Wales, and the United States in the 2022 FIFA World Cup group stage, the echoes of these protests persisted both within Iran and on global social media platforms. Scholars have noted that durin…
Same Word, Different Focuses: A Comparative Study of Health-Related News in the U.S. and Korea
The Dynamics of Misinformation Sharing: The Mediated Role of News-Finds-Me Perception and the Moderated Role of Partisan Social Identity
Are Intrusiveness and Sexual Images Effective in Advertisements? The Influence of Ad Format and Sexually Appealing Content on Mobile News Consumers
We examined the association of intrusive and sexually appealing advertisements in a mobile news environment with audiences’ perceptions of the content and reactive behaviors. Based on the psychological reactance theory, we conducted a 2 × 2 (sexual ad versus nonsexual ad × highly intrusive ad versus low intrusive ad) full factorial experimental design measuring associations with behavioral ad avoidance and ad memory (recall and recognition). The …
Fake news on you, Not me: The Third-Person Effects of Fake News in South Korea
This study explored the perceptual components of the third-person effects of fake news during the 2017 presidential election in South Korea. Specifically, we examined self-other disparities in perceptions of the effects of fake news using data from an online panel survey. The results indicated that the participants considered the influence of fake news to be greater on others than on themselves. We also found political interest and fact-checking …
Cross-National News Narratives of the Paralympic Games: Computational Text Analysis of the Media Coverage in the United States and South Korea
This study presents a comparison of themes found in the U.S. and South Korean news coverage of the Paralympics. It is commonplace to associate rugged individualism with the former country and collectivism with the latter, and we assumed that these national traits would be apparent in the news coverage of the Paralympic Games in the two countries. Using the keyword “Paralympics,” we searched two decades of newspaper coverage and performed latent D…
Make Tweets Great Again: Who Are Opinion Leaders, and What Did They Tweet About Donald Trump
Twitter gained new levels of political prominence with Donald J. Trump’s use of the platform. Although previous work has been done studying the content of Trump’s tweets, there remains a dearth of research exploring who opinion leaders were in the early days of his presidency and what they were tweeting about. Therefore, this study retroactively investigates opinion leaders on Twitter during Trump’s 1st month in office and explores what those inf…
Led it on Reddit: An exploratory study examining opinion leadership on Reddit
Is it possible to identify opinion leaders in a semi-anonymous online network? To answer this question, this study examines the social news site Reddit to determine whether opinion leadership can be recognized in an online network that, at face value, does not allow users to associate with their off-line personas. Identifiable characteristics, such as commenting, longevity, karma scores, posting frequency, and posting scores were analyzed. Result…
How App Are People to Use Smartphones, Search Engines, and Social Media for News: Examining Information Acquisition Tools and Their Influence on Political Knowledge and Voting
The growing use of tablet and smartphone news applications, search engines, and online social media for political and news information deserves attention because of the political implications. Using data from a statewide Texas opt-in poll from February 2012, this study tests the direct versus the differential hypothesis for each of the information acquisition tools with respect to political knowledge and voting. Results indicate a direct effect f…
Make Tweets Great Again: Who Are Opinion Leaders, and What Did They Tweet About Donald Trump
Twitter gained new levels of political prominence with Donald J. Trump’s use of the platform. Although previous work has been done studying the content of Trump’s tweets, there remains a dearth of research exploring who opinion leaders were in the early days of his presidency and what they were tweeting about. Therefore, this study retroactively investigates opinion leaders on Twitter during Trump’s 1st month in office and explores what those inf…
Cross-National News Narratives of the Paralympic Games: Computational Text Analysis of the Media Coverage in the United States and South Korea
This study presents a comparison of themes found in the U.S. and South Korean news coverage of the Paralympics. It is commonplace to associate rugged individualism with the former country and collectivism with the latter, and we assumed that these national traits would be apparent in the news coverage of the Paralympic Games in the two countries. Using the keyword “Paralympics,” we searched two decades of newspaper coverage and performed latent D…
How App Are People to Use Smartphones, Search Engines, and Social Media for News: Examining Information Acquisition Tools and Their Influence on Political Knowledge and Voting
The growing use of tablet and smartphone news applications, search engines, and online social media for political and news information deserves attention because of the political implications. Using data from a statewide Texas opt-in poll from February 2012, this study tests the direct versus the differential hypothesis for each of the information acquisition tools with respect to political knowledge and voting. Results indicate a direct effect f…
How App Are People to Use Smartphones, Search Engines, and Social Media for News: Examining Information Acquisition Tools and Their Influence on Political Knowledge and Voting
The growing use of tablet and smartphone news applications, search engines, and online social media for political and news information deserves attention because of the political implications. Using data from a statewide Texas opt-in poll from February 2012, this study tests the direct versus the differential hypothesis for each of the information acquisition tools with respect to political knowledge and voting. Results indicate a direct effect f…
Led it on Reddit: An exploratory study examining opinion leadership on Reddit
Is it possible to identify opinion leaders in a semi-anonymous online network? To answer this question, this study examines the social news site Reddit to determine whether opinion leadership can be recognized in an online network that, at face value, does not allow users to associate with their off-line personas. Identifiable characteristics, such as commenting, longevity, karma scores, posting frequency, and posting scores were analyzed. Result…
Make Tweets Great Again: Who Are Opinion Leaders, and What Did They Tweet About Donald Trump
Twitter gained new levels of political prominence with Donald J. Trump’s use of the platform. Although previous work has been done studying the content of Trump’s tweets, there remains a dearth of research exploring who opinion leaders were in the early days of his presidency and what they were tweeting about. Therefore, this study retroactively investigates opinion leaders on Twitter during Trump’s 1st month in office and explores what those inf…
Are Intrusiveness and Sexual Images Effective in Advertisements? The Influence of Ad Format and Sexually Appealing Content on Mobile News Consumers
We examined the association of intrusive and sexually appealing advertisements in a mobile news environment with audiences’ perceptions of the content and reactive behaviors. Based on the psychological reactance theory, we conducted a 2 × 2 (sexual ad versus nonsexual ad × highly intrusive ad versus low intrusive ad) full factorial experimental design measuring associations with behavioral ad avoidance and ad memory (recall and recognition). The …
Fake news on you, Not me: The Third-Person Effects of Fake News in South Korea
This study explored the perceptual components of the third-person effects of fake news during the 2017 presidential election in South Korea. Specifically, we examined self-other disparities in perceptions of the effects of fake news using data from an online panel survey. The results indicated that the participants considered the influence of fake news to be greater on others than on themselves. We also found political interest and fact-checking …
Cross-National News Narratives of the Paralympic Games: Computational Text Analysis of the Media Coverage in the United States and South Korea
This study presents a comparison of themes found in the U.S. and South Korean news coverage of the Paralympics. It is commonplace to associate rugged individualism with the former country and collectivism with the latter, and we assumed that these national traits would be apparent in the news coverage of the Paralympic Games in the two countries. Using the keyword “Paralympics,” we searched two decades of newspaper coverage and performed latent D…
The Dynamics of Misinformation Sharing: The Mediated Role of News-Finds-Me Perception and the Moderated Role of Partisan Social Identity
“Not My Team”: Analyzing Tweets About Iranian Protests During the 2022 Fifa World Cup
In September 2022, the killing of Mahsa Amini, an Iranian woman reportedly accused of not wearing a hijab, ignited widespread protests across Iran and other parts of the world. Two months later, as the Iranian national soccer team competed against England, Wales, and the United States in the 2022 FIFA World Cup group stage, the echoes of these protests persisted both within Iran and on global social media platforms. Scholars have noted that durin…
Same Word, Different Focuses: A Comparative Study of Health-Related News in the U.S. and Korea
Cognitively verify, then trust: Association of the cognitive process for news verification with media trust in responding to perceived false information
False information can hinder individuals’ cognitive processes for news verification, potentially confusing members of the public and sowing distrust in information sources. The maxim “trust, but verify” has long been commonly used in information processing, but the updated maxim “verify, then trust” proposes a principle by which people first evaluate the truthfulness of the information they come across by examining its source and seeking validati…
The Role of the Term “Fake News” in U.S. Alternative Media: Shaping Political Discourse and Hyperpartisanship
This study examines how the term “fake news” is strategically deployed in U.S. alternative media by analyzing Newsmax and Occupy Democrats as right- and left-leaning outlets. Drawing on Hallin’s sphere model and Egelhofer et al.’s coding categories, it uses manual content analysis and latent Dirichlet allocation topic modeling to identify rhetorical functions and patterns. Findings show that the term “fake news” functions mainly as a weaponized l…
Political science (8 works) · Social Media and Politics (8 works) · Advertising (7 works) · Psychology (7 works) · Sociology (7 works) · Business (6 works) · Misinformation and Its Impacts (6 works) · Computer Science (4 works) · Law (4 works) · Media studies (4 works)