Jinqi Men
Biographic Data
| ID | 6543045 |
|---|---|
| NAME | Jinqi Men |
| GIVEN NAMES | Jinqi |
| FAMILY NAME | Men |
| SIGNATURE | MEN J |
| AFFILIATIONS | Hefei University of Technology |
| ORCID | 0000-0002-5234-6674 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 1 |
The role of vicarious learning strategies in shaping consumers' uncertainty
Purpose This article seeks to understand how live-streaming technology (i.e. interactivity and effective use of live-streaming shopping’s information presentation tool) impacts consumers’ credibility perception regarding live streamers. Design/methodology/approach The authors empirically examined their hypotheses with data ( n = 405) collected from a survey of consumers who engage in live-streaming shopping. Findings The results demonstrate that …
Exploring Customer Citizenship Behavior in Social Commerce From the Parasocial Perspective
Attention on customer citizenship behavior (CCB) has increased markedly in recent years for both researchers and practitioners. However, existing research lacks deep understanding of the antecedents of CCB in social commerce, especially from the perspective of seller-consumer interaction relationships. Drawing on complexity theory, this study investigated the impacts of the causal configurations of three types of seller-consumer interaction relat…
The impact of Danmu technological features on consumer loyalty intention toward recommendation vlogs
Purpose This study investigates how Danmu (danmaku) technological features (DTFs) of recommendation vlogs (rec-vlogs) impact consumer experiences and decisions. Design/methodology/approach The authors adopt the partial least squares structural equation modeling (PLS-SEM) technique with a sample of 422 viewers of Danmu-enabled rec-vlogs to examine the proposed model. Findings The DTFs positively affect consumer loyalty intentions through the media…
The role of vicarious learning strategies in shaping consumers' uncertainty
Purpose This article seeks to understand how live-streaming technology (i.e. interactivity and effective use of live-streaming shopping’s information presentation tool) impacts consumers’ credibility perception regarding live streamers. Design/methodology/approach The authors empirically examined their hypotheses with data ( n = 405) collected from a survey of consumers who engage in live-streaming shopping. Findings The results demonstrate that …
The impact of Danmu technological features on consumer loyalty intention toward recommendation vlogs
Purpose This study investigates how Danmu (danmaku) technological features (DTFs) of recommendation vlogs (rec-vlogs) impact consumer experiences and decisions. Design/methodology/approach The authors adopt the partial least squares structural equation modeling (PLS-SEM) technique with a sample of 422 viewers of Danmu-enabled rec-vlogs to examine the proposed model. Findings The DTFs positively affect consumer loyalty intentions through the media…
The role of vicarious learning strategies in shaping consumers' uncertainty
Purpose This article seeks to understand how live-streaming technology (i.e. interactivity and effective use of live-streaming shopping’s information presentation tool) impacts consumers’ credibility perception regarding live streamers. Design/methodology/approach The authors empirically examined their hypotheses with data ( n = 405) collected from a survey of consumers who engage in live-streaming shopping. Findings The results demonstrate that …
Exploring Customer Citizenship Behavior in Social Commerce From the Parasocial Perspective
Attention on customer citizenship behavior (CCB) has increased markedly in recent years for both researchers and practitioners. However, existing research lacks deep understanding of the antecedents of CCB in social commerce, especially from the perspective of seller-consumer interaction relationships. Drawing on complexity theory, this study investigated the impacts of the causal configurations of three types of seller-consumer interaction relat…
Business (3 works) · Computer Science (3 works) · Psychology (3 works) · Social Psychology (3 works) · Advertising (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Marketing (2 works) · Social Psychology (2 works) · Structural equation modeling (2 works) · Technology Adoption and User Behaviour (2 works)