Juana Castro Santa
Biographic Data
| ID | 6546661 |
|---|---|
| NAME | Juana Castro Santa |
| GIVEN NAMES | Juana Castro |
| FAMILY NAME | Santa |
| SIGNATURE | SANTA J C |
| AFFILIATIONS | Universitat Autonòma de Barcelona |
| ORCID | 0000-0002-6411-9460 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 1 |
Perspectives
The advertising industry has a direct carbon footprint but also contributes to climate change by stimulating unsustainable economic growth, promoting climate-harmful consumerism, and greenwashing polluting products and companies. However, advertising can also play a pivotal role in fighting climate change. The advertising industry can reduce its carbon footprint, fight greenwashing, and cut ties with polluting clients and industries. Green advert…
Heuristic processing of green advertising
Green advertising aims to communicate pro-environmental dimensions of products to achieve an increase in sales. Within a general advertising framework, we organize studies of green advertising to examine the psychological processes it triggers and how it influences consumers. We analyze (1) the information typically conveyed in green advertising through verbal and non-verbal cues, (2) the moderating variables of consumers' attention, and (3) the …
A review of agent‐based modeling of climate‐energy policy
Agent‐based models (ABMs) have recently seen much application to the field of climate mitigation policies. They offer a more realistic description of micro behavior than traditional climate policy models by allowing for agent heterogeneity, bounded rationality and nonmarket interactions over social networks. This enables the analysis of a broader spectrum of policies. Here, we review 61 ABM studies addressing climate‐energy policy aimed at emissi…
Heuristic processing of green advertising
Green advertising aims to communicate pro-environmental dimensions of products to achieve an increase in sales. Within a general advertising framework, we organize studies of green advertising to examine the psychological processes it triggers and how it influences consumers. We analyze (1) the information typically conveyed in green advertising through verbal and non-verbal cues, (2) the moderating variables of consumers' attention, and (3) the …
A review of agent‐based modeling of climate‐energy policy
Agent‐based models (ABMs) have recently seen much application to the field of climate mitigation policies. They offer a more realistic description of micro behavior than traditional climate policy models by allowing for agent heterogeneity, bounded rationality and nonmarket interactions over social networks. This enables the analysis of a broader spectrum of policies. Here, we review 61 ABM studies addressing climate‐energy policy aimed at emissi…
Perspectives
The advertising industry has a direct carbon footprint but also contributes to climate change by stimulating unsustainable economic growth, promoting climate-harmful consumerism, and greenwashing polluting products and companies. However, advertising can also play a pivotal role in fighting climate change. The advertising industry can reduce its carbon footprint, fight greenwashing, and cut ties with polluting clients and industries. Green advert…
Heuristic processing of green advertising
Green advertising aims to communicate pro-environmental dimensions of products to achieve an increase in sales. Within a general advertising framework, we organize studies of green advertising to examine the psychological processes it triggers and how it influences consumers. We analyze (1) the information typically conveyed in green advertising through verbal and non-verbal cues, (2) the moderating variables of consumers' attention, and (3) the …
Business (3 works) · Advertising (2 works) · Climate change (2 works) · Computer Science (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Environmental Education and Sustainability (2 works) · Environmental Sustainability in Business (2 works) · Marketing (2 works) · Political science (2 works) · Sociology (2 works)