Ching‐Hua Yeh
Biographic Data
| ID | 6546833 |
|---|---|
| NAME | Ching‐Hua Yeh |
| GIVEN NAMES | Ching‐Hua |
| FAMILY NAME | Yeh |
| SIGNATURE | YEH C H |
| AFFILIATIONS | University of Bonn |
| ORCID | 0000-0003-3645-6256 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 5 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2009 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Consumer preference for fresh egg products: Evidence from Taiwan
Consumers' willingness to pay for an animal welfare food label
Consumers increasingly rate the ethical dimensions of food production, including animal welfare, as important to them but how these concerns influence their food choices remains unclear. To address this, a Discrete Choice Experiment assesses consumers' willingness to pay for chicken meat. The study aims to understand the effects of food labels (RSPCA Assured and Red Tractor), cause-related marketing campaigns, and price on consumers' willingness …
What determines consumers' use of eco-labels? Taking a close look at label trust
Looking behind the choice of organic: A cross-country analysis applying Integrated Choice and Latent Variable Models
This cross-country study investigates the relative role of organic labelling in consumers' purchase decisions for apples and the extent to which behavioral constructs, derived from an extension of the Theory of Planned Behavior, influence consumers' choices. We apply an Integrated Choice and Latent Variable Model, combining a discrete choice experiment with structural equation modelling. Empirical validation draws on data from an online survey co…
Children's purchase behavior in the snack market: Can branding or lower prices motivate healthier choices
Towards a Model of Advanced Learners’ Vocabulary Acquisition: An Investigation of L2 Vocabulary Acquisition and Retention by Taiwanese English Majors
Development of vocabulary is one of the fundamental elements for second language acquisition; it is important to meaning transfer and successful communication as well (Barcroft 2004). The purpose of the research reported in this paper was to investigate to what extent the characteristics of vocabulary affect Taiwanese English language majors’ second-language vocabulary acquisition and retention. This research builds upon similar research conducte…
Effect of ShanZha, a Chinese herbal product, on obesity and dyslipidemia in hamsters receiving high-fat diet
Consumers' willingness to pay for an animal welfare food label
Consumers increasingly rate the ethical dimensions of food production, including animal welfare, as important to them but how these concerns influence their food choices remains unclear. To address this, a Discrete Choice Experiment assesses consumers' willingness to pay for chicken meat. The study aims to understand the effects of food labels (RSPCA Assured and Red Tractor), cause-related marketing campaigns, and price on consumers' willingness …
Children's purchase behavior in the snack market: Can branding or lower prices motivate healthier choices
Effect of ShanZha, a Chinese herbal product, on obesity and dyslipidemia in hamsters receiving high-fat diet
Towards a Model of Advanced Learners’ Vocabulary Acquisition: An Investigation of L2 Vocabulary Acquisition and Retention by Taiwanese English Majors
Development of vocabulary is one of the fundamental elements for second language acquisition; it is important to meaning transfer and successful communication as well (Barcroft 2004). The purpose of the research reported in this paper was to investigate to what extent the characteristics of vocabulary affect Taiwanese English language majors’ second-language vocabulary acquisition and retention. This research builds upon similar research conducte…
Children's purchase behavior in the snack market: Can branding or lower prices motivate healthier choices
What determines consumers' use of eco-labels? Taking a close look at label trust
Looking behind the choice of organic: A cross-country analysis applying Integrated Choice and Latent Variable Models
This cross-country study investigates the relative role of organic labelling in consumers' purchase decisions for apples and the extent to which behavioral constructs, derived from an extension of the Theory of Planned Behavior, influence consumers' choices. We apply an Integrated Choice and Latent Variable Model, combining a discrete choice experiment with structural equation modelling. Empirical validation draws on data from an online survey co…
Consumers' willingness to pay for an animal welfare food label
Consumers increasingly rate the ethical dimensions of food production, including animal welfare, as important to them but how these concerns influence their food choices remains unclear. To address this, a Discrete Choice Experiment assesses consumers' willingness to pay for chicken meat. The study aims to understand the effects of food labels (RSPCA Assured and Red Tractor), cause-related marketing campaigns, and price on consumers' willingness …
Consumer preference for fresh egg products: Evidence from Taiwan
Business (4 works) · Marketing (4 works) · Computer Science (3 works) · Consumer behaviour (3 works) · Economics (3 works) · Environmental Sustainability in Business (3 works) · Organic Food and Agriculture (3 works) · Preference (3 works) · Psychology (3 works) · Advertising (2 works)