Curt Gilstrap
Biographic Data
| ID | 6564916 |
|---|---|
| NAME | Curt Gilstrap |
| GIVEN NAMES | Curt |
| FAMILY NAME | Gilstrap |
| SIGNATURE | GILSTRAP C |
| AFFILIATIONS | University of Southern Indiana |
| VERIFIED | No |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 6 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Brand transcendence through brand value co-creation exchanges within social media craft beverage brand communities
This study explores brand transcendence through brand value co-creation within social media craft beverage brand communities across Instagram and Twitter (now X). Lexical analysis explored a total of 192,330 posts and found brand transcendence evident in the interplay between user-generated content (UGC) and brand-generated content (BGC) across social media platforms, which co-created brand value through the processes of sharing virtual cues with…
Predicting video virality and viewer engagement
Predicting video virality is the holy grail of marketing today. Previous video virality prediction research has relied upon two processes that may lead to incomplete data or incomplete analyses: non-subconscious data collection and self-reporting. This exploratory study evaluates the potential of using a physiological manifestation of emotions captured through facial expressions and skin conductance to predict video viewer engagement across the v…
Identity Tensions During an NGO Name Change
This study examined emergent identity tensions among managers of a non-governmental organization (NGO) during a major rebranding initiative. With respect to organizational identification, NGO managers expressed pride in their organization, frustration regarding public ignorance about their organization, and broader connection with NGO identity. Resulting identity tensions of certainty/uncertainty, transparency/opacity, and participation/restricti…
Sensegiving, Leadership, and Nonprofit Crises
This study examined how 43 nonprofit leaders across 15 U.S. states make sense of organizational crises in nonprofit contexts, as well as what they think effective leadership is during crises. Findings revealed perceived nonprofit organizational crises emerging from disasters, disruption of mission delivery, internal stakeholder challenges, and unanticipated occurrences, while six major characteristics of effective crisis leadership emerged includ…
Sensegiving, Leadership, and Nonprofit Crises
This study examined how 43 nonprofit leaders across 15 U.S. states make sense of organizational crises in nonprofit contexts, as well as what they think effective leadership is during crises. Findings revealed perceived nonprofit organizational crises emerging from disasters, disruption of mission delivery, internal stakeholder challenges, and unanticipated occurrences, while six major characteristics of effective crisis leadership emerged includ…
Sensegiving, Leadership, and Nonprofit Crises
This study examined how 43 nonprofit leaders across 15 U.S. states make sense of organizational crises in nonprofit contexts, as well as what they think effective leadership is during crises. Findings revealed perceived nonprofit organizational crises emerging from disasters, disruption of mission delivery, internal stakeholder challenges, and unanticipated occurrences, while six major characteristics of effective crisis leadership emerged includ…
Identity Tensions During an NGO Name Change
This study examined emergent identity tensions among managers of a non-governmental organization (NGO) during a major rebranding initiative. With respect to organizational identification, NGO managers expressed pride in their organization, frustration regarding public ignorance about their organization, and broader connection with NGO identity. Resulting identity tensions of certainty/uncertainty, transparency/opacity, and participation/restricti…
Predicting video virality and viewer engagement
Predicting video virality is the holy grail of marketing today. Previous video virality prediction research has relied upon two processes that may lead to incomplete data or incomplete analyses: non-subconscious data collection and self-reporting. This exploratory study evaluates the potential of using a physiological manifestation of emotions captured through facial expressions and skin conductance to predict video viewer engagement across the v…
Brand transcendence through brand value co-creation exchanges within social media craft beverage brand communities
This study explores brand transcendence through brand value co-creation within social media craft beverage brand communities across Instagram and Twitter (now X). Lexical analysis explored a total of 192,330 posts and found brand transcendence evident in the interplay between user-generated content (UGC) and brand-generated content (BGC) across social media platforms, which co-created brand value through the processes of sharing virtual cues with…
Business (2 works) · Digital Marketing and Social Media (2 works) · Nonprofit Sector and Volunteering (2 works) · Political science (2 works) · Public relations (2 works) · Artificial Intelligence (1 work) · Artificial Intelligence (1 work) · Brand awareness (1 work) · Brand Community (1 work) · Brand equity (1 work)