Yusuf Bilgin
Biographic Data
| ID | 6564944 |
|---|---|
| NAME | Yusuf Bilgin |
| GIVEN NAMES | Yusuf |
| FAMILY NAME | Bilgin |
| SIGNATURE | BILGIN Y |
| ORCID | 0000-0003-0656-2031 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 3 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
Social Visibility of Consumption as a Phenomenon Driving the Self-Expression and Travel Intention of Muslim Tourists
This study aims to empirically predict the relationship between social visibility of consumption and word-of-mouth communication (e-WOM) and travel intention, with self-expression as the mediator variable. Survey data obtained from 483 tourists who follow the Halal Booking online travel agency on Facebook and Instagram was analyzed Structural Equation Modeling SEM. Results revealed that the social visibility of consumption among Muslim tourists p…
Charity Social Media Marketing and Its Influence on Charity Brand Image, Brand Trust, and Donation Intention
This study aims to identify the outline of charity social media marketing (SMM) and to determine to what extent it influences the charity brand image, brand trust, and donation intention. The data were gathered from followers of internationally operating Turk charities on social media. The theoretical model and hypotheses were tested by using structural equation modeling. Charity SMM is composed of awareness, interaction, timeliness, informativen…
Qualitative Method Versus Quantitative Method in Marketing Research: An Application Example at Oba Restaurant
The aim of this chapter is to present the unique aspects of the qualitative method that is rarely used against the quantitative method commonly used to obtain valid and reliable information in marketing research today. In this section, the qualitative method and the specific nature of the quantitative method are dealt with through an application beyond a theoretical‐based debate. In this context, a marketing research has been conducted on how to …
Strategic Leadership in Civil Society Organizations: A Research on Turkish Charities Performing International Operations
This study aims to investigate how and at what level civil society organizations fulfill strategic leadership implementations. The scope of the study involves Turkish Charities that have international operations under the name of civil society organizations. We have collected the data from the interviews of the charity managers, and we have preferred using the qualitative method. We have analyzed the data with descriptive analysis technique. As a…
Determining the Factors Affecting Sector Preferences of Entrepreneurs: The Case of Düzce
Bu aratrmann amac, giriimcilerin yatrmlarnda sektr (i kolu) tercihlerini etkileyen faktrlerin Dzce ili zelinde incelenmesidir
Charity Social Media Marketing and Its Influence on Charity Brand Image, Brand Trust, and Donation Intention
This study aims to identify the outline of charity social media marketing (SMM) and to determine to what extent it influences the charity brand image, brand trust, and donation intention. The data were gathered from followers of internationally operating Turk charities on social media. The theoretical model and hypotheses were tested by using structural equation modeling. Charity SMM is composed of awareness, interaction, timeliness, informativen…
Determining the Factors Affecting Sector Preferences of Entrepreneurs: The Case of Düzce
Bu aratrmann amac, giriimcilerin yatrmlarnda sektr (i kolu) tercihlerini etkileyen faktrlerin Dzce ili zelinde incelenmesidir
Strategic Leadership in Civil Society Organizations: A Research on Turkish Charities Performing International Operations
This study aims to investigate how and at what level civil society organizations fulfill strategic leadership implementations. The scope of the study involves Turkish Charities that have international operations under the name of civil society organizations. We have collected the data from the interviews of the charity managers, and we have preferred using the qualitative method. We have analyzed the data with descriptive analysis technique. As a…
Qualitative Method Versus Quantitative Method in Marketing Research: An Application Example at Oba Restaurant
The aim of this chapter is to present the unique aspects of the qualitative method that is rarely used against the quantitative method commonly used to obtain valid and reliable information in marketing research today. In this section, the qualitative method and the specific nature of the quantitative method are dealt with through an application beyond a theoretical‐based debate. In this context, a marketing research has been conducted on how to …
Charity Social Media Marketing and Its Influence on Charity Brand Image, Brand Trust, and Donation Intention
This study aims to identify the outline of charity social media marketing (SMM) and to determine to what extent it influences the charity brand image, brand trust, and donation intention. The data were gathered from followers of internationally operating Turk charities on social media. The theoretical model and hypotheses were tested by using structural equation modeling. Charity SMM is composed of awareness, interaction, timeliness, informativen…
Social Visibility of Consumption as a Phenomenon Driving the Self-Expression and Travel Intention of Muslim Tourists
This study aims to empirically predict the relationship between social visibility of consumption and word-of-mouth communication (e-WOM) and travel intention, with self-expression as the mediator variable. Survey data obtained from 483 tourists who follow the Halal Booking online travel agency on Facebook and Instagram was analyzed Structural Equation Modeling SEM. Results revealed that the social visibility of consumption among Muslim tourists p…
Business (5 works) · Computer Science (4 works) · Engineering (3 works) · Marketing (3 works) · Political science (3 works) · Advertising (2 works) · Digital Marketing and Social Media (2 works) · Geography (2 works) · Psychology (2 works) · Social media (2 works)