Lamberto Zollo
Biographic Data
| ID | 6565230 |
|---|---|
| NAME | Lamberto Zollo |
| GIVEN NAMES | Lamberto |
| FAMILY NAME | Zollo |
| SIGNATURE | ZOLLO L |
| AFFILIATIONS | University of Florence |
| ORCID | 0000-0002-8162-8136 |
| VERIFIED | Yes |
| TOTAL WORKS | 10 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 10 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Struggling for Recognition: How Organizations Secure Identity in Marginalized Areas
How do organizations achieve identity recognition from their surrounding communities in a semi-abandoned area? Using recognition theory, we delve into this question using a case study of an independent cultural center in Southern Italy, which faces challenges in establishing its identity within a marginal context. Our abductive analysis examines how an organization acts as a transformative change agent that revitalizes a neglected area into an in…
Introduction to the special issue on new developments in digital promotion
Marketing communications are undergoing profound transformations due to disruptive technological and digital advances, including augmented and virtual reality (AR/VR) (Yuan et al. 2021), artificial
How do museums foster loyalty in tech-savvy visitors? The role of social media and digital experience
The recent debate about the digitalization of museums and new technologies has become increasingly important among tourism scholars. Digital innovation and virtual environments, such as social media platforms, might significantly foster the competitive advantage of museums and their ability to attract new visitors. Particularly in times of crisis, prospective tourists appreciate the addition of a ‘digital flavor’ to exhibitions and art galleries.…
Assessing the relationship between gamified advertising and in-app purchases: A consumers’ benefits-based perspective
Purchase through mobile apps (m-commerce) is on the rise. While this phenomenon is affecting any consumers cohort, millennials represent the lion’s share among m-commerce users. Businesses are anyway struggling to better obtain the attention of a younger consumers. Indeed, the more competitors start to use m-commerce, the more differentiating communication strategies get difficult. To continue to attract the consideration from younger consumers, …
Digital technologies, sustainable open innovation and shared value creation: Evidence from an Italian agritech business
Purpose The aim of this research was to explore the mechanisms underpinning open innovation (OI) success and its sustainability in agrifood businesses. First, the authors explored the importance of 4.0 technologies in data collection from crowds, subsequently examining how new technologies might drive forward the development of collaborative strategies with suppliers. Reductions in resource wasting were observed. The role of 4.0 technologies in i…
The Consumers’ Emotional Dog Learns to Persuade Its Rational Tail: Toward a Social Intuitionist Framework of Ethical Consumption
Combining online market research methods for investigating brand alignment: The case of Nespresso
Purpose The purpose of this paper is to propose a research approach to investigate brand alignment by exploiting textual data from online brand communities in the coffee industry. Specifically, consumer brand associations from user-generated content (UGC) and company brand associations from firm-generated content (FGC) are explored to measure the alignment between brand identity and brand image. The selected context of research is the beverage in…
Sustainable consumption in organic food buying behavior: The case of quinoa
Purpose Using an enhanced version of the theory of reasoned action (TRA), this study investigates the antecedents of organic quinoa-based food buying intention. In addition to attitude toward this behavioral intention, the proposed model examines the influence that ecological welfare, political values, and consumer-perceived corporate social responsibility (CSR) of the point of sale exert on consumer willingness to purchase organic quinoa-based f…
Does Religiosity Influence Retention Strategies in Nonprofit Organizations
Despite the rise of interest in nonprofit organizations’ (NPOs) retention strategies and organizational behaviour micro-mechanisms, little research has specifically addressed volunteers’ religiosity and attitude towards the organization, and their links to motivation and intention to stay with NPOs. The purpose of this paper is to examine the role of religiosity as an antecedent of volunteers’ intention to stay with the organization, and the medi…
Big data analytics capabilities and performance: Evidence from a moderated multi-mediation model
Does Religiosity Influence Retention Strategies in Nonprofit Organizations
Despite the rise of interest in nonprofit organizations’ (NPOs) retention strategies and organizational behaviour micro-mechanisms, little research has specifically addressed volunteers’ religiosity and attitude towards the organization, and their links to motivation and intention to stay with NPOs. The purpose of this paper is to examine the role of religiosity as an antecedent of volunteers’ intention to stay with the organization, and the medi…
Big data analytics capabilities and performance: Evidence from a moderated multi-mediation model
Sustainable consumption in organic food buying behavior: The case of quinoa
Purpose Using an enhanced version of the theory of reasoned action (TRA), this study investigates the antecedents of organic quinoa-based food buying intention. In addition to attitude toward this behavioral intention, the proposed model examines the influence that ecological welfare, political values, and consumer-perceived corporate social responsibility (CSR) of the point of sale exert on consumer willingness to purchase organic quinoa-based f…
Does Religiosity Influence Retention Strategies in Nonprofit Organizations
Despite the rise of interest in nonprofit organizations’ (NPOs) retention strategies and organizational behaviour micro-mechanisms, little research has specifically addressed volunteers’ religiosity and attitude towards the organization, and their links to motivation and intention to stay with NPOs. The purpose of this paper is to examine the role of religiosity as an antecedent of volunteers’ intention to stay with the organization, and the medi…
The Consumers’ Emotional Dog Learns to Persuade Its Rational Tail: Toward a Social Intuitionist Framework of Ethical Consumption
Combining online market research methods for investigating brand alignment: The case of Nespresso
Purpose The purpose of this paper is to propose a research approach to investigate brand alignment by exploiting textual data from online brand communities in the coffee industry. Specifically, consumer brand associations from user-generated content (UGC) and company brand associations from firm-generated content (FGC) are explored to measure the alignment between brand identity and brand image. The selected context of research is the beverage in…
How do museums foster loyalty in tech-savvy visitors? The role of social media and digital experience
The recent debate about the digitalization of museums and new technologies has become increasingly important among tourism scholars. Digital innovation and virtual environments, such as social media platforms, might significantly foster the competitive advantage of museums and their ability to attract new visitors. Particularly in times of crisis, prospective tourists appreciate the addition of a ‘digital flavor’ to exhibitions and art galleries.…
Assessing the relationship between gamified advertising and in-app purchases: A consumers’ benefits-based perspective
Purchase through mobile apps (m-commerce) is on the rise. While this phenomenon is affecting any consumers cohort, millennials represent the lion’s share among m-commerce users. Businesses are anyway struggling to better obtain the attention of a younger consumers. Indeed, the more competitors start to use m-commerce, the more differentiating communication strategies get difficult. To continue to attract the consideration from younger consumers, …
Digital technologies, sustainable open innovation and shared value creation: Evidence from an Italian agritech business
Purpose The aim of this research was to explore the mechanisms underpinning open innovation (OI) success and its sustainability in agrifood businesses. First, the authors explored the importance of 4.0 technologies in data collection from crowds, subsequently examining how new technologies might drive forward the development of collaborative strategies with suppliers. Reductions in resource wasting were observed. The role of 4.0 technologies in i…
Introduction to the special issue on new developments in digital promotion
Marketing communications are undergoing profound transformations due to disruptive technological and digital advances, including augmented and virtual reality (AR/VR) (Yuan et al. 2021), artificial
Struggling for Recognition: How Organizations Secure Identity in Marginalized Areas
How do organizations achieve identity recognition from their surrounding communities in a semi-abandoned area? Using recognition theory, we delve into this question using a case study of an independent cultural center in Southern Italy, which faces challenges in establishing its identity within a marginal context. Our abductive analysis examines how an organization acts as a transformative change agent that revitalizes a neglected area into an in…
Business (6 works) · Marketing (5 works) · Psychology (5 works) · Social Psychology (5 works) · Computer Science (4 works) · Consumer Behavior in Brand Consumption and Identification (4 works) · Digital Marketing and Social Media (4 works) · Sociology (4 works) · Advertising (3 works) · Marketing (3 works)