Rocío Carranza
Biographic Data
| ID | 6565292 |
|---|---|
| NAME | Rocío Carranza |
| GIVEN NAMES | Rocío |
| FAMILY NAME | Carranza |
| SIGNATURE | CARRANZA R |
| AFFILIATIONS | Faculty of Management and Communication Universidad Internacional de la Rioja Logroño Spain |
| ORCID | 0000-0001-7752-7490 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 6 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Technology-driven smart consumer experiences in tourism destinations
This research aims to examine the impact of smart consumer experience on certain tourist perceptions and behaviours based on accessibility, perceived enjoyment, security, and interactivity. Specifically, this study evaluates their effect on smart tourism technology satisfaction, purchase effectiveness, travel experience satisfaction, word-of-mouth, and behavioural intentions. This study collected 526 responses from tourists in Europe and 525 in t…
What About NPOs? Identifying Factors in the Intention to Donate
In this study, the factors that determine the intentions of individuals to donate to nonprofit organizations (NPOs) were analyzed. Based on an extensive review of the academic literature, research hypotheses were proposed about the influences of altruism, self-esteem, trust, donation past behavior, attitudes and brand identification. Data were collected by means of an online survey. The sample was composed of 300 respondents. The empirical invest…
Evolution, trends and future research lines in corporate social responsibility and tourism
Corporate social responsibility (CSR) has become a topic of growing interest in countless areas, and the number of studies focused on researching different CSR aspects is increasing. Nevertheless, this type of research within the tourism sector is less developed compared to other fields. Consequently, a significant research opportunity in the tourism industry has been detected. Therefore, this study uses the SciMAT software to analyze 1800 articl…
Evolution, trends and future research lines in corporate social responsibility and tourism
Corporate social responsibility (CSR) has become a topic of growing interest in countless areas, and the number of studies focused on researching different CSR aspects is increasing. Nevertheless, this type of research within the tourism sector is less developed compared to other fields. Consequently, a significant research opportunity in the tourism industry has been detected. Therefore, this study uses the SciMAT software to analyze 1800 articl…
What About NPOs? Identifying Factors in the Intention to Donate
In this study, the factors that determine the intentions of individuals to donate to nonprofit organizations (NPOs) were analyzed. Based on an extensive review of the academic literature, research hypotheses were proposed about the influences of altruism, self-esteem, trust, donation past behavior, attitudes and brand identification. Data were collected by means of an online survey. The sample was composed of 300 respondents. The empirical invest…
Evolution, trends and future research lines in corporate social responsibility and tourism
Corporate social responsibility (CSR) has become a topic of growing interest in countless areas, and the number of studies focused on researching different CSR aspects is increasing. Nevertheless, this type of research within the tourism sector is less developed compared to other fields. Consequently, a significant research opportunity in the tourism industry has been detected. Therefore, this study uses the SciMAT software to analyze 1800 articl…
What About NPOs? Identifying Factors in the Intention to Donate
In this study, the factors that determine the intentions of individuals to donate to nonprofit organizations (NPOs) were analyzed. Based on an extensive review of the academic literature, research hypotheses were proposed about the influences of altruism, self-esteem, trust, donation past behavior, attitudes and brand identification. Data were collected by means of an online survey. The sample was composed of 300 respondents. The empirical invest…
Technology-driven smart consumer experiences in tourism destinations
This research aims to examine the impact of smart consumer experience on certain tourist perceptions and behaviours based on accessibility, perceived enjoyment, security, and interactivity. Specifically, this study evaluates their effect on smart tourism technology satisfaction, purchase effectiveness, travel experience satisfaction, word-of-mouth, and behavioural intentions. This study collected 526 responses from tourists in Europe and 525 in t…
Business (3 works) · Marketing (3 works) · Political science (3 works) · Digital Marketing and Social Media (2 works) · Diverse Aspects of Tourism Research (2 works) · Psychology (2 works) · Tourism (2 works) · Advertising (1 work) · Altruism (biology (1 work) · Computer Science (1 work)