Zicheng Ma
Biographic Data
| ID | 6566098 |
|---|---|
| NAME | Zicheng Ma |
| GIVEN NAMES | Zicheng |
| FAMILY NAME | Ma |
| SIGNATURE | MA Z |
| AFFILIATIONS | Lingnan College Sun Yat‐sen University Guangzhou China |
| ORCID | 0000-0002-4281-5860 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
Inter‐ versus intra‐channel trust transfer on an online‐to‐offline (O2O) platform
The existing literature acknowledges the important role of trust between a firm and its customers but pays little attention to the dynamics of trust during the process of trust transfer. Our case study of the emergence of Doctor & You in China, a medical online‐to‐offline (O2O) platform, and identifies three phases of interaction between customers, merchants, and the platform and how the critical contributing factors impact the development of ins…
National Innovation Systems and Global Value Chain Participation
No prominent works on this page.
National Innovation Systems and Global Value Chain Participation
Inter‐ versus intra‐channel trust transfer on an online‐to‐offline (O2O) platform
The existing literature acknowledges the important role of trust between a firm and its customers but pays little attention to the dynamics of trust during the process of trust transfer. Our case study of the emergence of Doctor & You in China, a medical online‐to‐offline (O2O) platform, and identifies three phases of interaction between customers, merchants, and the platform and how the critical contributing factors impact the development of ins…
Business (2 works) · Political science (2 works) · Agency (philosophy (1 works) · China (1 works) · Computational trust (1 works) · Computer Science (1 works) · Corporate Identity and Reputation (1 works) · Customer Service Quality and Loyalty (1 works) · Dynamism (1 works) · Economic geography (1 works)