Mamta Mamta
Biographic Data
| ID | 6567144 |
|---|---|
| NAME | Mamta Mamta |
| GIVEN NAMES | Mamta |
| FAMILY NAME | Mamta |
| SIGNATURE | MAMTA M |
| AFFILIATIONS | Indian Institute of Technology Patna |
| ORCID | 0009-0002-7636-5105 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Psychological drivers of customer citizenship buying behaviour in green cosmetics
Over the past decade, the cosmetic industry has increasingly adopted green practices in response to customers' growing environmental concerns and the need to support environmental sustainability. Although there is extensive literature on green cosmetics buying behaviour, understanding how customers' extra-role behaviours respond to these green practices is still a challenging and understudied topic. This study, based on social exchange theory, in…
MultiSeao-Mix
Social media platforms have become an open door for users to share their views, resulting in a growing trend of offensive content being shared on social media. Detecting and addressing offensive content is crucial due to its significant impact on society. Although there has been extensive research on the detection of offensive content in the English language, there is a notable gap in detecting offensive content in multimodal settings involving c…
Bridging the Gender Gap
The passage of the amendment bill to introduce 33% reservation for women in Parliament and state assemblies represents a significant advancement toward the political empowerment of women in India. The issue of women's reservation in India is unique because the Indian Constitution already provides reservations for Scheduled Castes (SC), Scheduled Tribes (ST), and Other Backwards Classes (OBC). The 73rd and 74th amendments to the Constitution ensur…
Atmosphere kamaal ka tha (Was Wonderful)
Code-mixing refers to switching between two or more languages within the same utterance, which is very prevalent in multilingual societies. The amount of code-mixed content has increased due to the spike in multilingual users on review platforms. Analyzing these reviews can be beneficial for both consumers and service providers. Aspect category (AC) sentiment analysis (ACSA) provides a fine-grained analysis of reviews. ACSA identifies the AC and …
No prominent works on this page.
Bridging the Gender Gap
The passage of the amendment bill to introduce 33% reservation for women in Parliament and state assemblies represents a significant advancement toward the political empowerment of women in India. The issue of women's reservation in India is unique because the Indian Constitution already provides reservations for Scheduled Castes (SC), Scheduled Tribes (ST), and Other Backwards Classes (OBC). The 73rd and 74th amendments to the Constitution ensur…
Atmosphere kamaal ka tha (Was Wonderful)
Code-mixing refers to switching between two or more languages within the same utterance, which is very prevalent in multilingual societies. The amount of code-mixed content has increased due to the spike in multilingual users on review platforms. Analyzing these reviews can be beneficial for both consumers and service providers. Aspect category (AC) sentiment analysis (ACSA) provides a fine-grained analysis of reviews. ACSA identifies the AC and …
MultiSeao-Mix
Social media platforms have become an open door for users to share their views, resulting in a growing trend of offensive content being shared on social media. Detecting and addressing offensive content is crucial due to its significant impact on society. Although there has been extensive research on the detection of offensive content in the English language, there is a notable gap in detecting offensive content in multimodal settings involving c…
Psychological drivers of customer citizenship buying behaviour in green cosmetics
Over the past decade, the cosmetic industry has increasingly adopted green practices in response to customers' growing environmental concerns and the need to support environmental sustainability. Although there is extensive literature on green cosmetics buying behaviour, understanding how customers' extra-role behaviours respond to these green practices is still a challenging and understudied topic. This study, based on social exchange theory, in…
Computer Science (3 works) · Artificial Intelligence (2 works) · Engineering (2 works) · Natural language processing (2 works) · Psychology (2 works) · Architectural engineering (1 works) · Cognitive psychology (1 works) · Computer security (1 works) · Conceptual framework (1 works) · Conceptual model (1 works)