Yong‐Ki Lee
Biographic Data
| ID | 6585403 |
|---|---|
| NAME | Yong‐Ki Lee |
| GIVEN NAMES | Yong‐Ki |
| FAMILY NAME | Lee |
| SIGNATURE | LEE Y K |
| AFFILIATIONS | Sejong University |
| ORCID | 0000-0001-5213-0681 |
| VERIFIED | Yes |
| TOTAL WORKS | 22 |
| TOTAL CITATIONS | 105 |
| AUTHOR COUNT | 22 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2004 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 5 |
Effect of Greenwashing on Negative Word‐of‐Mouth Intention of Milk Tea Cups
Milk tea cups have proliferated alongside the rise in milk tea sales. This study integrates cognitive theory and attitude‐behavior‐context theory to address their limitations and to investigate the relationship among greenwashing, perceived knowledge, green skepticism, health risk, and negative word‐of‐mouth intention (WOMI). A PLS‐SEM analysis showed that (1) greenwashing and perceived knowledge influence green skepticism, which affects negative…
The influence of celebrity chef competencies on customer trust and loyalty
Purpose Using cue utilization theory, this study aims to investigate the impact of celebrity chefs’ job and person-related competencies on customers’ trust and loyalty in restaurant settings and explores gender as a moderator. Design/methodology/approach A total of 330 questionnaires were distributed to customers at 6 celebrity-chef-run restaurants in South Korea, with 297 completed responses used for final analysis. The survey underwent two pre-…
Impacts of general agents' customer relationship-building behaviors on trust, satisfaction, and renewal intention
This study investigates how insurance general agents' relationship-building behaviors influence customer trust, satisfaction, and renewal intention. Grounded in relationship marketing and social exchange theories, five key behaviors-approach, inducement, common grounding, networking, and communication-were tested using Partial Least Squares Structural Equation Modeling (PLS-SEM) and Necessary Condition Analysis (NCA). Data was collected from 253 …
Why do government policy and environmental awareness matter in predicting NEVs purchase intention? Moderating role of education level
Do hedonic and utilitarian values increase pro-environmental behavior and support for festivals
This study integrated a theory of consumption values and place attachment theory to hypothesize the relationships among visitors’ consumption values such as hedonic and utilitarian values and their impact on place attachment, attitude, pro-environmental behavior, and support for tourism. The results demonstrate that hedonic and utilitarian values play an important role in predicting place attachment and attitude. Place attachment is found to be s…
Why the tripartite relationship of place attachment, loyalty, and pro-environmental behaviour matter
The tripartite relationship among loyalty, pro-environmental (PEB) behaviour, and place attachment (PA) was explored to capture the variability and complexity of both loyalty and PEB dynamics. Further, the tripartite model was extended to another precedent variable of destination image to more broadly explain the process of tourist behavioural change in nature-based tourism (NBT) destinations. The study found that PA is the critical factor benefi…
The role of environmental justice in sustainable development in China
This study drawing concepts from the fields of sociology, organizational behavior, and marketing examines residents' perceptions of justice in relation to environmental development. Although prior research raised issues related to environmental development from the justice perspective, very little is known about how residents perceive justice related to environmental development. Therefore, our study examines residents' perceptions of justice and…
To be true or not to be true
This study examines authentic leadership and its impact on employees in the travel industry. Based on previous studies, the study proposes and tests a framework, in which four dimensions of authentic leadership influence two types of trust (supervisor trust and organizational trust), which in turn affect employee burnout. The data were collected by using a survey on travel agents in South Korea. The study finds that not all four dimensions of aut…
The moderating effect of place attachment on the relationship between festival quality and behavioral intentions
The main purpose of the study is to examine an impact of festival quality on behavioral intentions and investigate the role of place attachment (PA) as a moderator between festival quality and behavioral intentions. Data were collected from the visitors of the 2013 Seoul Lantern Festival in South Korea. Results show that festival quality has a significant direct impact on behavioral intentions to revisit, spread word of mouth (WOM), and engage in…
Effects of Influential Strategies on Closeness, Relationship Quality, and Cooperation
Studies show that closeness, trust, and satisfaction play key roles in the relationship between service providers and customers. Once these attributes have been established, a relationship of longevity and cooperation can ensue. This study seeks to find a relationship between relational influence strategy and mandatory influence strategy as it applies to closeness, trust, and satisfaction in the Korean food-service franchise industry. This resear…
Linking Organizational Justice to Job Performance
This study examines the role of justice in a leader–subordinate dyadic relationship and the effect of the relationship quality on job performance in the restaurant industry. Based on the well-established framework of justice, the social exchange theory, and Confucian cultural background (collectivism) in East Asia, the study proposes and tests a model that attempts to understand a dynamic relationship among four dimensions of justice, two types o…
Antecedents and interrelationships of three types of pro-environmental behavior
Franchise Core Competency and Its Relationship with Environmental Uncertainty, Competitive Advantage, and Financial Performance
This paper examines the relationships between environmental uncertainty, franchise core competency, competitive advantage, and financial performance within the context of food-service franchise companies that build and maintain harmony between external characteristics and internal resources and competency. A survey of 156 food-service franchise firms provides the basis for this empirical investigation. Findings show that both environmental uncert…
An Ethical Work Climate and its Consequences among Food-service Franchise Employees
This study was conducted to examine the effect of ethical values and an ethical work climate (EWC) (responsibility, unethical peer behaviors, and selling orientation) on organizational trust, and organizational commitment (affective and continuance commitment), which in turn influence turnover intentions to acquire a competitive edge in a competitive world. Data were obtained from 276 employees of food-service franchised companies in Korea. The r…
Segmentation of Mega Event Motivation
The Impact of Internal Branding on Employee Engagement and Outcome Variables in the Hotel Industry
The concept of internal branding is well accepted in the service industry. This study examines how internal branding helps service organizations achieve desirable outcomes such as job satisfaction and employee loyalty. The model is developed based on social exchange theory and considers the relationship among internal branding, employee engagement, job satisfaction, and employee loyalty. The model is tested on service employees of hotels in South…
Service Quality, Relationship Outcomes, and Membership Types in the Hotel Industry
With the ongoing attention to long-term relationships between service providers and customers, this study delved into such influential factors that include service quality and its relationship outcomes (trust, satisfaction, and continuance commitment), and those relationships among variables along with membership effects in the hotel industry. Survey data from 300 hotel customers in Korea were used to test hypotheses using structural equation mod…
Segmentation of Mega Event Motivation
The purpose of this study was to examine the motives of Chinese nationals who attended the Expo 2010 in Shanghai, China, and to understand their perceptions about service quality, satisfaction, and behavioral intentions. The results of this study revealed six motivation factors and three mutually exclusive clusters based on their motives. In particular, the “multipurpose experience seekers” showed more favorable service quality perceptions and hi…
Festivalscapes and patrons' emotions, satisfaction, and loyalty
Segmenting casino gamblers by motivation
Korea’s destination image formed by the 2002 World Cup
Segmentation of festival motivation by nationality and satisfaction
Korea’s destination image formed by the 2002 World Cup
Segmentation of festival motivation by nationality and satisfaction
Segmenting casino gamblers by motivation
Do hedonic and utilitarian values increase pro-environmental behavior and support for festivals
This study integrated a theory of consumption values and place attachment theory to hypothesize the relationships among visitors’ consumption values such as hedonic and utilitarian values and their impact on place attachment, attitude, pro-environmental behavior, and support for tourism. The results demonstrate that hedonic and utilitarian values play an important role in predicting place attachment and attitude. Place attachment is found to be s…
The role of environmental justice in sustainable development in China
This study drawing concepts from the fields of sociology, organizational behavior, and marketing examines residents' perceptions of justice in relation to environmental development. Although prior research raised issues related to environmental development from the justice perspective, very little is known about how residents perceive justice related to environmental development. Therefore, our study examines residents' perceptions of justice and…
The moderating effect of place attachment on the relationship between festival quality and behavioral intentions
The main purpose of the study is to examine an impact of festival quality on behavioral intentions and investigate the role of place attachment (PA) as a moderator between festival quality and behavioral intentions. Data were collected from the visitors of the 2013 Seoul Lantern Festival in South Korea. Results show that festival quality has a significant direct impact on behavioral intentions to revisit, spread word of mouth (WOM), and engage in…
Segmentation of Mega Event Motivation
The purpose of this study was to examine the motives of Chinese nationals who attended the Expo 2010 in Shanghai, China, and to understand their perceptions about service quality, satisfaction, and behavioral intentions. The results of this study revealed six motivation factors and three mutually exclusive clusters based on their motives. In particular, the “multipurpose experience seekers” showed more favorable service quality perceptions and hi…
Why the tripartite relationship of place attachment, loyalty, and pro-environmental behaviour matter
The tripartite relationship among loyalty, pro-environmental (PEB) behaviour, and place attachment (PA) was explored to capture the variability and complexity of both loyalty and PEB dynamics. Further, the tripartite model was extended to another precedent variable of destination image to more broadly explain the process of tourist behavioural change in nature-based tourism (NBT) destinations. The study found that PA is the critical factor benefi…
The Impact of Internal Branding on Employee Engagement and Outcome Variables in the Hotel Industry
The concept of internal branding is well accepted in the service industry. This study examines how internal branding helps service organizations achieve desirable outcomes such as job satisfaction and employee loyalty. The model is developed based on social exchange theory and considers the relationship among internal branding, employee engagement, job satisfaction, and employee loyalty. The model is tested on service employees of hotels in South…
An Ethical Work Climate and its Consequences among Food-service Franchise Employees
This study was conducted to examine the effect of ethical values and an ethical work climate (EWC) (responsibility, unethical peer behaviors, and selling orientation) on organizational trust, and organizational commitment (affective and continuance commitment), which in turn influence turnover intentions to acquire a competitive edge in a competitive world. Data were obtained from 276 employees of food-service franchised companies in Korea. The r…
Impacts of general agents' customer relationship-building behaviors on trust, satisfaction, and renewal intention
This study investigates how insurance general agents' relationship-building behaviors influence customer trust, satisfaction, and renewal intention. Grounded in relationship marketing and social exchange theories, five key behaviors-approach, inducement, common grounding, networking, and communication-were tested using Partial Least Squares Structural Equation Modeling (PLS-SEM) and Necessary Condition Analysis (NCA). Data was collected from 253 …
To be true or not to be true
This study examines authentic leadership and its impact on employees in the travel industry. Based on previous studies, the study proposes and tests a framework, in which four dimensions of authentic leadership influence two types of trust (supervisor trust and organizational trust), which in turn affect employee burnout. The data were collected by using a survey on travel agents in South Korea. The study finds that not all four dimensions of aut…
Segmentation of festival motivation by nationality and satisfaction
Korea’s destination image formed by the 2002 World Cup
Segmenting casino gamblers by motivation
Festivalscapes and patrons' emotions, satisfaction, and loyalty
Service Quality, Relationship Outcomes, and Membership Types in the Hotel Industry
With the ongoing attention to long-term relationships between service providers and customers, this study delved into such influential factors that include service quality and its relationship outcomes (trust, satisfaction, and continuance commitment), and those relationships among variables along with membership effects in the hotel industry. Survey data from 300 hotel customers in Korea were used to test hypotheses using structural equation mod…
Segmentation of Mega Event Motivation
The purpose of this study was to examine the motives of Chinese nationals who attended the Expo 2010 in Shanghai, China, and to understand their perceptions about service quality, satisfaction, and behavioral intentions. The results of this study revealed six motivation factors and three mutually exclusive clusters based on their motives. In particular, the “multipurpose experience seekers” showed more favorable service quality perceptions and hi…
Segmentation of Mega Event Motivation
The Impact of Internal Branding on Employee Engagement and Outcome Variables in the Hotel Industry
The concept of internal branding is well accepted in the service industry. This study examines how internal branding helps service organizations achieve desirable outcomes such as job satisfaction and employee loyalty. The model is developed based on social exchange theory and considers the relationship among internal branding, employee engagement, job satisfaction, and employee loyalty. The model is tested on service employees of hotels in South…
Antecedents and interrelationships of three types of pro-environmental behavior
Franchise Core Competency and Its Relationship with Environmental Uncertainty, Competitive Advantage, and Financial Performance
This paper examines the relationships between environmental uncertainty, franchise core competency, competitive advantage, and financial performance within the context of food-service franchise companies that build and maintain harmony between external characteristics and internal resources and competency. A survey of 156 food-service franchise firms provides the basis for this empirical investigation. Findings show that both environmental uncert…
An Ethical Work Climate and its Consequences among Food-service Franchise Employees
This study was conducted to examine the effect of ethical values and an ethical work climate (EWC) (responsibility, unethical peer behaviors, and selling orientation) on organizational trust, and organizational commitment (affective and continuance commitment), which in turn influence turnover intentions to acquire a competitive edge in a competitive world. Data were obtained from 276 employees of food-service franchised companies in Korea. The r…
Effects of Influential Strategies on Closeness, Relationship Quality, and Cooperation
Studies show that closeness, trust, and satisfaction play key roles in the relationship between service providers and customers. Once these attributes have been established, a relationship of longevity and cooperation can ensue. This study seeks to find a relationship between relational influence strategy and mandatory influence strategy as it applies to closeness, trust, and satisfaction in the Korean food-service franchise industry. This resear…
Linking Organizational Justice to Job Performance
This study examines the role of justice in a leader–subordinate dyadic relationship and the effect of the relationship quality on job performance in the restaurant industry. Based on the well-established framework of justice, the social exchange theory, and Confucian cultural background (collectivism) in East Asia, the study proposes and tests a model that attempts to understand a dynamic relationship among four dimensions of justice, two types o…
The moderating effect of place attachment on the relationship between festival quality and behavioral intentions
The main purpose of the study is to examine an impact of festival quality on behavioral intentions and investigate the role of place attachment (PA) as a moderator between festival quality and behavioral intentions. Data were collected from the visitors of the 2013 Seoul Lantern Festival in South Korea. Results show that festival quality has a significant direct impact on behavioral intentions to revisit, spread word of mouth (WOM), and engage in…
To be true or not to be true
This study examines authentic leadership and its impact on employees in the travel industry. Based on previous studies, the study proposes and tests a framework, in which four dimensions of authentic leadership influence two types of trust (supervisor trust and organizational trust), which in turn affect employee burnout. The data were collected by using a survey on travel agents in South Korea. The study finds that not all four dimensions of aut…
The role of environmental justice in sustainable development in China
This study drawing concepts from the fields of sociology, organizational behavior, and marketing examines residents' perceptions of justice in relation to environmental development. Although prior research raised issues related to environmental development from the justice perspective, very little is known about how residents perceive justice related to environmental development. Therefore, our study examines residents' perceptions of justice and…
Why the tripartite relationship of place attachment, loyalty, and pro-environmental behaviour matter
The tripartite relationship among loyalty, pro-environmental (PEB) behaviour, and place attachment (PA) was explored to capture the variability and complexity of both loyalty and PEB dynamics. Further, the tripartite model was extended to another precedent variable of destination image to more broadly explain the process of tourist behavioural change in nature-based tourism (NBT) destinations. The study found that PA is the critical factor benefi…
Do hedonic and utilitarian values increase pro-environmental behavior and support for festivals
This study integrated a theory of consumption values and place attachment theory to hypothesize the relationships among visitors’ consumption values such as hedonic and utilitarian values and their impact on place attachment, attitude, pro-environmental behavior, and support for tourism. The results demonstrate that hedonic and utilitarian values play an important role in predicting place attachment and attitude. Place attachment is found to be s…
Why do government policy and environmental awareness matter in predicting NEVs purchase intention? Moderating role of education level
The influence of celebrity chef competencies on customer trust and loyalty
Purpose Using cue utilization theory, this study aims to investigate the impact of celebrity chefs’ job and person-related competencies on customers’ trust and loyalty in restaurant settings and explores gender as a moderator. Design/methodology/approach A total of 330 questionnaires were distributed to customers at 6 celebrity-chef-run restaurants in South Korea, with 297 completed responses used for final analysis. The survey underwent two pre-…
Impacts of general agents' customer relationship-building behaviors on trust, satisfaction, and renewal intention
This study investigates how insurance general agents' relationship-building behaviors influence customer trust, satisfaction, and renewal intention. Grounded in relationship marketing and social exchange theories, five key behaviors-approach, inducement, common grounding, networking, and communication-were tested using Partial Least Squares Structural Equation Modeling (PLS-SEM) and Necessary Condition Analysis (NCA). Data was collected from 253 …
Effect of Greenwashing on Negative Word‐of‐Mouth Intention of Milk Tea Cups
Milk tea cups have proliferated alongside the rise in milk tea sales. This study integrates cognitive theory and attitude‐behavior‐context theory to address their limitations and to investigate the relationship among greenwashing, perceived knowledge, green skepticism, health risk, and negative word‐of‐mouth intention (WOMI). A PLS‐SEM analysis showed that (1) greenwashing and perceived knowledge influence green skepticism, which affects negative…
Business (19 works) · Psychology (17 works) · Marketing (15 works) · Social Psychology (15 works) · Social Psychology (13 works) · Customer Service Quality and Loyalty (10 works) · Advertising (9 works) · Political science (9 works) · Tourism (8 works) · Geography (7 works)