Mathew Parackal
Biographic Data
| ID | 6586510 |
|---|---|
| NAME | Mathew Parackal |
| GIVEN NAMES | Mathew |
| FAMILY NAME | Parackal |
| SIGNATURE | PARACKAL M |
| AFFILIATIONS | University of Otago |
| ORCID | 0000-0003-2124-8876 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 6 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2010 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Exploring public voice on social media
This paper aims to explore all the ideas and topics associated with the discussion about the circular economy on social media sites. All tweets mentioning the CE were collected and subjected to latent Dirichlet allocation topic modelling to identify discussion themes manual validation refined topic coherence. Findings offer novel empirical insights into how the CE is currently framed in public discourse. Dominant themes emphasise strategic commun…
Mining brand value propositions on Twitter
Content marketing has become a mainstream channel for brands to engage the market with value propositions. Through content, brands control, instigate and co-create value with its target audience. However, the nature of value propositions embedded within the cycle of content co-creation and their impact on eWOM outcomes has received scant attention from an empirical perspective. In this paper, we propose a value proposition-based framework around …
Associated Factors of Drinking Prior to Recognising Pregnancy and Risky Drinking among New Zealand Women Aged 18 to 35 Years
Nearly half of all pregnant women in the Western world drink prior to recognising pregnancy. The current study aimed to investigate the factors associated with drinking prior to recognising pregnancy among pregnant women and factors associated with risky drinking among nonpregnant sexually active women. The study was a cross-sectional survey of a random sample of women aged 18 to 35 years ( n = 1062) selected from the New Zealand electoral roll. …
A renewed media-mix, based on the dynamic transactional model, for communicating the harms of alcohol to women in New Zealand
Public health messages are traditionally disseminated using mass media that typically are unidirectional or one-way communication. Consequent to the current media proliferation, two-way communication channels are also available for publishing health messages. Though they differ in operation, they co-exist which is explained by the media complementarity theory. This study reports research that identified the sources that women of childbearing age …
Prevalence and Correlates of Drinking in Early Pregnancy Among Women who Stopped Drinking on Pregnancy Recognition
Warning labels on alcohol containers as a source of information on alcohol consumption in pregnancy among New Zealand women
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Warning labels on alcohol containers as a source of information on alcohol consumption in pregnancy among New Zealand women
Prevalence and Correlates of Drinking in Early Pregnancy Among Women who Stopped Drinking on Pregnancy Recognition
A renewed media-mix, based on the dynamic transactional model, for communicating the harms of alcohol to women in New Zealand
Public health messages are traditionally disseminated using mass media that typically are unidirectional or one-way communication. Consequent to the current media proliferation, two-way communication channels are also available for publishing health messages. Though they differ in operation, they co-exist which is explained by the media complementarity theory. This study reports research that identified the sources that women of childbearing age …
Associated Factors of Drinking Prior to Recognising Pregnancy and Risky Drinking among New Zealand Women Aged 18 to 35 Years
Nearly half of all pregnant women in the Western world drink prior to recognising pregnancy. The current study aimed to investigate the factors associated with drinking prior to recognising pregnancy among pregnant women and factors associated with risky drinking among nonpregnant sexually active women. The study was a cross-sectional survey of a random sample of women aged 18 to 35 years ( n = 1062) selected from the New Zealand electoral roll. …
Mining brand value propositions on Twitter
Content marketing has become a mainstream channel for brands to engage the market with value propositions. Through content, brands control, instigate and co-create value with its target audience. However, the nature of value propositions embedded within the cycle of content co-creation and their impact on eWOM outcomes has received scant attention from an empirical perspective. In this paper, we propose a value proposition-based framework around …
Exploring public voice on social media
This paper aims to explore all the ideas and topics associated with the discussion about the circular economy on social media sites. All tweets mentioning the CE were collected and subjected to latent Dirichlet allocation topic modelling to identify discussion themes manual validation refined topic coherence. Findings offer novel empirical insights into how the CE is currently framed in public discourse. Dominant themes emphasise strategic commun…
Computer Science (4 works) · Business (3 works) · Environmental health (3 works) · Medicine (3 works) · Pregnancy (3 works) · Prenatal Substance Exposure Effects (3 works) · Advertising (2 works) · Cross-sectional study (2 works) · Demography (2 works) · Demography (2 works)