Khalid Shamim

Biographic Data

ID6587524
NAMEKhalid Shamim
GIVEN NAMESKhalid
FAMILY NAMEShamim
SIGNATURESHAMIM K
AFFILIATIONSDepartment of Management Sciences Indian Institute of Technology Kanpur Kanpur India
ORCID0000-0003-4074-0006
VERIFIEDYes
TOTAL WORKS6
TOTAL CITATIONS3
WORKS AS AUTHOR6
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2020
LATEST PUBLICATION YEAR2026
H-INDEX1

  • Driving sustainable food choices via social media

    Khalid Shamim, Subhas Chandra MisraARTICLEBritish Food Journal2026

    Purpose With the growing emphasis on sustainable living, social media has come to play a significant role in shaping consumer behaviour. This study employs the stimulus-organism-behaviour-consequence (SOBC) framework to examine how social media influencers impact sustainable food purchasing decisions. Design/methodology/approach An online survey was conducted with 397 Indian social media users. The data were analysed using structural equation mod…

  • Unravelling the dynamics of food waste and food delivery apps

    Khalid Shamim, Subhas Chandra MisraARTICLEBritish Food Journal2025

    Purpose Various technologically driven online food services, including food delivery applications, substantially contribute to food waste generation. This study utilizes the stimulus-organism-behaviour-consequence (SOBC) paradigm to explore how food delivery applications (FDAs) drive food waste by inducing over-ordering behaviour. Design/methodology/approach A total of 344 responses from FDA users were collected through an online survey. The data…

  • Sustainable Synergy

    Open AccessKanchan Awasthi, Krunal Padwekar et al.ARTICLESustainable Development2025References: 2

    Industry 5.0 provides a promising approach to the textile sector to tackle pressing sustainability challenges, including greenhouse gas emissions and inefficient production practices. Despite its potential, Industry 5.0 implementation remains in its early stages in the textile sector. This study identifies key criteria and enablers essential for Industry 5.0 implementation in the textile sector. Through an extensive literature review and validati…

  • Consumer understanding of food date labels

    Open AccessKhalid Shamim, Shamim Ahmad et al.ARTICLEBritish Food Journal2022

    Purpose Confusion over the interpretation of date labels is one of the main causes of food waste at the retail and consumer level. The purpose of this study was to determine consumer understanding of food date labels and to assess consumer perception of food waste based on these labels. Design/methodology/approach It is a cross-sectional study carried out in India. Google forms were used to administer an online structured questionnaire. A total o…

  • Covid ‐19 health safety practices

    Open AccessKhalid Shamim, Shamim Ahmad et al.ARTICLEJournal of Public Affairs2021Cited by: 2References: 1

    During COVID-19 lockdown, individuals were asked to leave their home only to meet the most urgent needs, such as grocery purchases and medical emergencies. This study aimed to know the consumers' health safety practices and their concerns toward grocery shopping and to know their adoption of healthier food as a result of the outbreak. An online survey was conducted during the second month of the COVID-19 lockdown. This study includes 212 responde…

  • Consumers' understanding of nutrition labels for ultra‐processed food products

    Open AccessKhalid Shamim, Suhail Ahmad Khan et al.ARTICLEJournal of Public Affairs2020Cited by: 1

    Nutrition labels are public health tools that provide information about nutritional content of ingredients present in the food products. The labels assist consumers to differentiate between alternatives and make informed choices regarding food products. This study is conducted in New Delhi, India to assess the consumer usage, understanding, and influence of nutrition labels while purchasing ultra‐processed food products. Mall intercept survey was…