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Yasai Chen

Biographic Data

ID6589213
NAMEYasai Chen
GIVEN NAMESYasai
FAMILY NAMEChen
SIGNATURECHEN Y
AFFILIATIONSShanghai Normal University
ORCID0000-0001-9272-4943
VERIFIEDYes
TOTAL WORKS3
TOTAL CITATIONS0
WORKS AS AUTHOR3
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2024
LATEST PUBLICATION YEAR2025
H-INDEX0
  • Positive empowerment or freedom trap? Female companions’ voice attractiveness capitalization, gender roles, and gamer identity

    Open Access•Yasai Chen, Yiru Chen•ARTICLE•Humanities and Social Sciences…•2025

    In China’s rapidly growing online gaming industry, female game companions have emerged as key players within the neoliberal economy, leveraging voice commodification to navigate a competitive, male-dominated market. This study employs mixed methods to examine how female companions construct and present their unique role dynamics. A survey of 308 participants reveals that “voice attractiveness as power” and the “sexualized enjoyment of voice attra…

  • Utilizing social media for community risk communication in megacities

    Open Access•Yasai Chen, Yiru Chen et al.•ARTICLE•BMC Public Health•2024

    In the future, grassroots communities should consider the affordances of social media, recognize the significant correlation between risk communication and grassroots trust, and formulate more detailed and targeted risk communication strategies. In particular, incorporating core residents into "semiformal" grassroots organizations can improve community service quality, thereby enhancing community resilience in the face of public health emergencie…

  • Sexualized Timbre and Embodied Auditory Imagination

    Open Access•Yasai Chen, Yiru Chen•ARTICLE•Gender Work and Organization•2024•References: 20

    As the gaming economy thrives, the game companion industry has become increasingly prominent, featuring female companions as principal actors due to substantial market demand. They use their versatile voices to craft feminine personas, forming a crucial link between players and the virtual world. This study investigates the game companion industry's organizational structure and operational strategy, focusing on female companions' vocal performanc…

No prominent works on this page.

  • Utilizing social media for community risk communication in megacities

    Open Access•Yasai Chen, Yiru Chen et al.•ARTICLE•BMC Public Health•2024

    In the future, grassroots communities should consider the affordances of social media, recognize the significant correlation between risk communication and grassroots trust, and formulate more detailed and targeted risk communication strategies. In particular, incorporating core residents into "semiformal" grassroots organizations can improve community service quality, thereby enhancing community resilience in the face of public health emergencie…

  • Sexualized Timbre and Embodied Auditory Imagination

    Open Access•Yasai Chen, Yiru Chen•ARTICLE•Gender Work and Organization•2024•References: 20

    As the gaming economy thrives, the game companion industry has become increasingly prominent, featuring female companions as principal actors due to substantial market demand. They use their versatile voices to craft feminine personas, forming a crucial link between players and the virtual world. This study investigates the game companion industry's organizational structure and operational strategy, focusing on female companions' vocal performanc…

  • Positive empowerment or freedom trap? Female companions’ voice attractiveness capitalization, gender roles, and gamer identity

    Open Access•Yasai Chen, Yiru Chen•ARTICLE•Humanities and Social Sciences…•2025

    In China’s rapidly growing online gaming industry, female game companions have emerged as key players within the neoliberal economy, leveraging voice commodification to navigate a competitive, male-dominated market. This study employs mixed methods to examine how female companions construct and present their unique role dynamics. A survey of 308 participants reveals that “voice attractiveness as power” and the “sexualized enjoyment of voice attra…

Psychology (3 works) · Gender Studies (2 works) · Gender, Feminism, and Media (2 works) · Sociology (2 works) · 2019-20 coronavirus outbreak (1 work) · Aesthetics (1 work) · Art (1 work) · Attractiveness (1 work) · Biostatistics (1 work) · Capitalization (1 work)

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