Pakkeerappagari Pakkeerappa
Biographic Data
| ID | 6591869 |
|---|---|
| NAME | Pakkeerappagari Pakkeerappa |
| GIVEN NAMES | Pakkeerappagari |
| FAMILY NAME | Pakkeerappa |
| SIGNATURE | PAKKEERAPPA P |
| AFFILIATIONS | Mangalore University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2017 |
| H-INDEX | 0 |
Customer Knowledge Management via Social Media
The socialization process in knowledge management (KM) has been in discussion for more than a decade, and most research has focused on socialization among employees in developing organizational knowledge. But this article tries to explore the socialization aspect in customer knowledge management (CKM) in a customer-centric industry, retail using social media. The case study of a leading Indian retailer is implemented using netnography, a research…
No prominent works on this page.
Customer Knowledge Management via Social Media
The socialization process in knowledge management (KM) has been in discussion for more than a decade, and most research has focused on socialization among employees in developing organizational knowledge. But this article tries to explore the socialization aspect in customer knowledge management (CKM) in a customer-centric industry, retail using social media. The case study of a leading Indian retailer is implemented using netnography, a research…
Business (1 work) · Computer Science (1 work) · Customer advocacy (1 work) · Customer engagement (1 work) · Customer intelligence (1 work) · Customer knowledge (1 work) · Customer Relationship Management (1 work) · Customer retention (1 work) · Customer Service Quality and Loyalty (1 work) · Customer to customer (1 work)