Yu-Hsien Chou
Biographic Data
| ID | 6592832 |
|---|---|
| NAME | Yu-Hsien Chou |
| GIVEN NAMES | Yu-Hsien |
| FAMILY NAME | Chou |
| SIGNATURE | CHOU Y |
| AFFILIATIONS | Restaurant Opportunities Centers United |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2014 |
| H-INDEX | 0 |
A Study the Effect of Brand Innovation on Consumer Decision in Catering Industry
Catering industry in Taiwan is gradually concerned internationally, presenting the boom of Taiwanese diet. The increasing competitors also have local catering be popular and continuously develop. This study aims to discuss the effects of Brand Innovation on Consumer Decision. By distributing and collecting questionnaires onsite, 300 copies of questionnaires areweredistributed to the consumers of Howard Taipei, and 194 valid copies are retrieved, …
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A Study the Effect of Brand Innovation on Consumer Decision in Catering Industry
Catering industry in Taiwan is gradually concerned internationally, presenting the boom of Taiwanese diet. The increasing competitors also have local catering be popular and continuously develop. This study aims to discuss the effects of Brand Innovation on Consumer Decision. By distributing and collecting questionnaires onsite, 300 copies of questionnaires areweredistributed to the consumers of Howard Taipei, and 194 valid copies are retrieved, …
Advertising (1 work) · Boom (1 work) · Business (1 work) · Competitor analysis (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Decision-making (1 work) · Digital Marketing and Social Media (1 work) · Marketing (1 work) · Psychology (1 work) · Purchasing (1 work)