Nina Nørgaard
Biographic Data
| ID | 6601152 |
|---|---|
| NAME | Nina Nørgaard |
| GIVEN NAMES | Nina |
| FAMILY NAME | Nørgaard |
| SIGNATURE | NÖRGAARD N |
| AFFILIATIONS | University of Southern Denmark |
| ORCID | 0000-0002-8760-1495 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 7 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Grammar and Literature
Literature is language. Through language, literary texts construct characters, settings, plots, experiences, feelings, and ideas. Therefore, linguistic knowledge may help the literary critic understand and describe how meaning is created by linguistic means in literary texts. This entry traces the interest in and practices of studying the grammar of literature and other types of text in the academic field of stylistics. Stylisticians employ lingu…
Credibility in corporate testimonial videos
The article reports a study of corporate testimonial videos from a Danish tech SME. The aim of the study is to show how combining Ethnomethodological Conversation Analysis (EMCA) and Multimodal Critical Discourse Analysis (MCDA) may provide new insight into the persuasive appeal of corporate testimonial videos. The study uses EMCA to demonstrate how participants interactionally construct a position of credibility and authenticity from which to de…
Visual design for sexual and reproductive health promotion
Misconceptions
With sexually transmitted infections (STIs) on the rise, recent reports have revealed ignorance and inequality in matters of sexual health among young people in Denmark. In this article, the authors use a Multimodal Critical Discourse Analysis approach to examine the use and functions of visual resources in Danish sexual health communication. They focus on the role visuals play in communicating content and framing certain reader identities, which…
From black to green with a dash of New Nordic. The multimodal rebranding of a Danish energy company with global aspirations
This article critically examines the new brand image of Danish energy company Ørsted, which has recently gone through a strategic transformation from black to green energy and made its entry as a significant player on the global energy market. While acknowledging Ørsted’s green transformation and the well-designed nature of its new brand image, the author argues that well-executed corporate brands should not be allowed to divert attention from so…
Multimodality and stylistics
As demonstrated by the chapters in the present book, stylisticians study the way meaning is created through language in literature and other types of text – and they do so from a great variety of linguistic perspectives. Until recently the stylistic approach to text analysis has been predominantly logocentric in nature. However, as fi lm analysis has caught the interest of a number of stylisticians (e.g. McIntyre 2008, Montoro 2010) and as techno…
Grammar and Literature
At its most basic level, literature is language. Through language, literary texts represent—or rather construct—characters, settings, plots, experiences, feelings, and ideas, and while linguistic knowledge is by no means a prerequisite for the analysis of literature, such knowledge may help the literary critic understand and describe the ways in which meaning is created by linguistic means in literary texts.
No prominent works on this page.
Grammar and Literature
At its most basic level, literature is language. Through language, literary texts represent—or rather construct—characters, settings, plots, experiences, feelings, and ideas, and while linguistic knowledge is by no means a prerequisite for the analysis of literature, such knowledge may help the literary critic understand and describe the ways in which meaning is created by linguistic means in literary texts.
Multimodality and stylistics
As demonstrated by the chapters in the present book, stylisticians study the way meaning is created through language in literature and other types of text – and they do so from a great variety of linguistic perspectives. Until recently the stylistic approach to text analysis has been predominantly logocentric in nature. However, as fi lm analysis has caught the interest of a number of stylisticians (e.g. McIntyre 2008, Montoro 2010) and as techno…
From black to green with a dash of New Nordic. The multimodal rebranding of a Danish energy company with global aspirations
This article critically examines the new brand image of Danish energy company Ørsted, which has recently gone through a strategic transformation from black to green energy and made its entry as a significant player on the global energy market. While acknowledging Ørsted’s green transformation and the well-designed nature of its new brand image, the author argues that well-executed corporate brands should not be allowed to divert attention from so…
Visual design for sexual and reproductive health promotion
Misconceptions
With sexually transmitted infections (STIs) on the rise, recent reports have revealed ignorance and inequality in matters of sexual health among young people in Denmark. In this article, the authors use a Multimodal Critical Discourse Analysis approach to examine the use and functions of visual resources in Danish sexual health communication. They focus on the role visuals play in communicating content and framing certain reader identities, which…
Credibility in corporate testimonial videos
The article reports a study of corporate testimonial videos from a Danish tech SME. The aim of the study is to show how combining Ethnomethodological Conversation Analysis (EMCA) and Multimodal Critical Discourse Analysis (MCDA) may provide new insight into the persuasive appeal of corporate testimonial videos. The study uses EMCA to demonstrate how participants interactionally construct a position of credibility and authenticity from which to de…
Grammar and Literature
Literature is language. Through language, literary texts construct characters, settings, plots, experiences, feelings, and ideas. Therefore, linguistic knowledge may help the literary critic understand and describe how meaning is created by linguistic means in literary texts. This entry traces the interest in and practices of studying the grammar of literature and other types of text in the academic field of stylistics. Stylisticians employ lingu…
Linguistics (6 works) · Computer Science (5 works) · Discourse Analysis in Language Studies (5 works) · Psychology (5 works) · Language, Metaphor, and Cognition (4 works) · Sociology (4 works) · Epistemology (3 works) · Meaning (existential) (3 works) · Philosophy (3 works) · Political science (3 works)