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Fabio De Leonardis

Biographic Data

ID6601328
NAMEFabio De Leonardis
GIVEN NAMESFabio
FAMILY NAMEDe Leonardis
SIGNATUREDE LEONARDIS F
AFFILIATIONSShanghai International Studies University
VERIFIEDNo
TOTAL WORKS4
TOTAL CITATIONS6
AUTHOR COUNT4
EDITOR COUNT0
FIRST PUBLICATION YEAR2008
LATEST PUBLICATION YEAR2026
H-INDEX1
  • Wellness culture and Indigenous food imaginaries in South Africa

    Open Access•Jiaqi Ye, Lame Maatla Kenalemang et al.•ARTICLE•Visual Communication•2026

    In South Africa, modernization and Western influence have produced remarkable dietary shifts, with rising consumption of meat, sugar and fat. These changes, coupled with growing public health concerns, have helped fuel a wellness culture in which superfoods are marketed as alternatives to highly processed food. This study uses multimodal critical discourse analysis (MCDA) to examine the digital marketing strategies of a South African food brand, …

  • Heritagization and extra virgin olive oil packaging in Apulia

    Fabio De Leonardis•ARTICLE•Social Semiotics•2026

    This article analyses the packaging of two oil-producing companies from the Italian region of Apulia. Using the tools of Multimodal Analysis, the paper argues that these companies’ packaging design shows a tendency to emphasize the commodity’s close connection to a certain territory and its “traditional” way of production, implicitly valorized as markers of high quality and as signs of distinction for consumers, although the actual production cha…

  • Halk, Watan, Türkmenbasy». Il culto della personalità di Niyazov in Turkmenistan

    Fabio De Leonardis•ARTICLE•PASSATO E PRESENTE•2018

  • War as a medicine

    Fabio De Leonardis•ARTICLE•Social Semiotics•2008•Cited by: 6•References: 1

    This article focuses on the sharp rise in the use of medical metaphors in contemporary Italian political language, trying to identify its origins and socio-political significance. After analysing several examples of their use in context, it shows how the medical metaphor is used to legitimize an idea of society that sees the politician-ruler as a doctor; that is, as the only one who is endowed with the proper knowledge and is thus allowed to “cur…

  • War as a medicine

    Fabio De Leonardis•ARTICLE•Social Semiotics•2008•Cited by: 6•References: 1

    This article focuses on the sharp rise in the use of medical metaphors in contemporary Italian political language, trying to identify its origins and socio-political significance. After analysing several examples of their use in context, it shows how the medical metaphor is used to legitimize an idea of society that sees the politician-ruler as a doctor; that is, as the only one who is endowed with the proper knowledge and is thus allowed to “cur…

  • War as a medicine

    Fabio De Leonardis•ARTICLE•Social Semiotics•2008•Cited by: 6•References: 1

    This article focuses on the sharp rise in the use of medical metaphors in contemporary Italian political language, trying to identify its origins and socio-political significance. After analysing several examples of their use in context, it shows how the medical metaphor is used to legitimize an idea of society that sees the politician-ruler as a doctor; that is, as the only one who is endowed with the proper knowledge and is thus allowed to “cur…

  • Halk, Watan, Türkmenbasy». Il culto della personalità di Niyazov in Turkmenistan

    Fabio De Leonardis•ARTICLE•PASSATO E PRESENTE•2018

  • Wellness culture and Indigenous food imaginaries in South Africa

    Open Access•Jiaqi Ye, Lame Maatla Kenalemang et al.•ARTICLE•Visual Communication•2026

    In South Africa, modernization and Western influence have produced remarkable dietary shifts, with rising consumption of meat, sugar and fat. These changes, coupled with growing public health concerns, have helped fuel a wellness culture in which superfoods are marketed as alternatives to highly processed food. This study uses multimodal critical discourse analysis (MCDA) to examine the digital marketing strategies of a South African food brand, …

  • Heritagization and extra virgin olive oil packaging in Apulia

    Fabio De Leonardis•ARTICLE•Social Semiotics•2026

    This article analyses the packaging of two oil-producing companies from the Italian region of Apulia. Using the tools of Multimodal Analysis, the paper argues that these companies’ packaging design shows a tendency to emphasize the commodity’s close connection to a certain territory and its “traditional” way of production, implicitly valorized as markers of high quality and as signs of distinction for consumers, although the actual production cha…

Consumption (sociology) (2 works) · Culinary Culture and Tourism (2 works) · Aesthetics (1 work) · Art (1 work) · Authoritarianism (1 work) · Biochemical Analysis and Sensing Techniques (1 work) · Biopower (1 work) · Context (archaeology (1 work) · Critical discourse analysis (1 work) · Democracy (1 work)

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