Hérmes Ulises Prieto Mora
Biographic Data
| ID | 6603575 |
|---|---|
| NAME | Hérmes Ulises Prieto Mora |
| GIVEN NAMES | Hérmes Ulises Prieto |
| FAMILY NAME | Mora |
| SIGNATURE | MORA H U P |
| AFFILIATIONS | Universitat Jaume I |
| ORCID | 0000-0002-1054-8729 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Between promise and practice
The article aims to identify and evaluate from a multidisciplinary perspective a sample of greenwashing complaints and lawsuits received during 2023 by sponsors of the Paris 2024 Olympic Games. From the communication sphere, a content analysis template is applied to advertising campaigns that have received greenwashing lawsuits and complaints alike during 2023 to explore how sponsors present their sustainability initiatives to the public, from a …
Government advertising and the war on drugs
This academic article is based on the results obtained from doctoral research defended in May of 2016 , with the title: "Government advertising in the construction of cultures of peace: the case of the Mexican Federal Government (2006-2012) in the framework of the war on drugs", which highlights the potential of government advertising for the promotion of values, behaviors and actions that build collective well-being. The research analyzes qualit…
Com4change
com4change: Communication and Civil Society for Social Change (Madrid, Spain: Editorial Fragua, 2015).This book is the product of a series of continued investigations conducted by multiple researc
No prominent works on this page.
Com4change
com4change: Communication and Civil Society for Social Change (Madrid, Spain: Editorial Fragua, 2015).This book is the product of a series of continued investigations conducted by multiple researc
Government advertising and the war on drugs
This academic article is based on the results obtained from doctoral research defended in May of 2016 , with the title: "Government advertising in the construction of cultures of peace: the case of the Mexican Federal Government (2006-2012) in the framework of the war on drugs", which highlights the potential of government advertising for the promotion of values, behaviors and actions that build collective well-being. The research analyzes qualit…
Between promise and practice
The article aims to identify and evaluate from a multidisciplinary perspective a sample of greenwashing complaints and lawsuits received during 2023 by sponsors of the Paris 2024 Olympic Games. From the communication sphere, a content analysis template is applied to advertising campaigns that have received greenwashing lawsuits and complaints alike during 2023 to explore how sponsors present their sustainability initiatives to the public, from a …
Law (2 works) · Law (2 works) · Political science (2 works) · Sociology (2 works) · Advertising (1 work) · Art (1 work) · Business (1 work) · Business Review (1 work) · Business, Innovation, and Economy (1 work) · Circumstantial evidence (1 work)