Marco Pichierri
Biographic Data
| ID | 6604459 |
|---|---|
| NAME | Marco Pichierri |
| GIVEN NAMES | Marco |
| FAMILY NAME | Pichierri |
| SIGNATURE | PICHIERRI M |
| AFFILIATIONS | University of Bari Aldo Moro |
| ORCID | 0000-0002-8263-5450 |
| VERIFIED | Yes |
| TOTAL WORKS | 13 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 13 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
When the real meets the virtual: The perceived function and added value of virtual reality before, during, and after cultural tourism experiences
This paper delves into consumers’ perceptions about the perceived function and added value of virtual reality (VR) in cultural tourism experiences. It examines these opinions across three distinct phases: before, during, and after the visit. Drawing insights from a sample of 30 semi-structured interviews collected across four Italian destinations, this study sheds light on how VR impacts the cultural tourism journey. By illuminating the visitor p…
Socialites in consumer culture: A Socio-marketing perspective
Researchers and marketing practitioners have long been intrigued by the impact that famous individuals can wield over consumer behavior and cultural trends. This paper focuses on the “socialite” – an individual who is extremely well-known in the public eye, yet typically not on the basis of outstanding talent or professional achievement. Unlike celebrities admired for athletic, artistic, or other skills, socialites epitomize being famous for bein…
What Destination Management Organisations should post to increase user engagement: The interplay of textual aspects and visual formats in Instagram posts
Assessing the relationship among hotel star class, online reviews’ valence, length, and communication style
Despite the prevalence of online reviews, little research has examined the possible linkage between reviewers’ communication styles and Hotel Star Class (HSC). Indeed, it is unclear whether review length and communication style change based on the type of hotel being reviewed (proxied by HSC classification). Applying two multivariate analyses of variance to a sample of TripAdvisor® reviews regarding nineteen hotels, this study revealed that less …
Investigating staycation intention: The influence of risk aversion, community attachment and perceived control during the pandemic
The tourism literature has widely investigated the effect of tourists’ risk perceptions on their travel intention, but devoted less attention to what compels tourists to take a staycation. The intense risks of the COVID-19 pandemic provide an opportunity to clarify the psychological mechanisms that drive consumers’ intentions toward such experiences. This study examines whether the risk aversion felt during the pandemic is linked to staycation in…
How to Shape Consumer Reaction to Corporate Environmental Communications: Accentuating the Negative to Build Trust Can Elicit Favorable Intentions and Behaviors
Companies may inform consumers about their pro-environmental actions by using either positively or negatively framed messages that, respectively, highlight the possible benefits deriving from such actions versus the drawbacks deriving from inaction. It is still unclear, however, how these two communication tactics influence consumers’ intentions and behaviors. Three studies demonstrate that negatively framed messages have a positive effect on com…
Vacation preferences in the Covid-19 era: An investigation of age-related effects
This research examines how individuals’ vacation preferences may vary due to their reaction to the COVID-19 pandemic. Specifically, it investigates the influence of age on the individuals’ negative affect felt during the lockdown period of the first contagion wave and their level of uncertainty subsequently perceived. A study conducted in Italy shows an inverse relationship between age and negative affect, which in turn enhanced perceived uncerta…
Framing green marketing messages for museums and art galleries: An empirical research in Italy
Museums and art galleries may benefit from creating an image of environmentally responsible organizations using green marketing messages. However, the effectiveness of these messages often depends on how they are framed, an aspect that may impact message recipients’ perception of and intentions toward such organizations. The present research addresses this issue with an experiment that assessed how recipients react to a negatively- versus positiv…
Effects of socio-demographics, sense of control, and uncertainty avoidability on post-Covid-19 vacation intention
Tourism industry is facing an unprecedented crisis due to the global spread of the new coronavirus disease (COVID-19). However, due to the novelty of the phenomenon, there is a shortage of studies exploring the effects of the pandemic on tourists’ reactions and, to date, no study has examined how certain individual differences might impact vacation intention after COVID-19. To contribute to this area of inquiry, this research focuses on a series …
Communicating the health value of extra-virgin olive oil: An investigation of consumers' responses to health claims
Purpose This research investigates the effectiveness of the four health claims that the European Union (EU) authorized for extra-virgin olive oil (EVOO) in terms of perceived text clarity, text interestingness, message credibility and information diagnosticity, along with the claims' effect on product attractiveness and consumers' purchase intention. Design/methodology/approach An experimental study with 185 participants investigated consumer res…
Age‐related differences when measuring political hypocrisy
This article aims to develop a scale for measuring political hypocrisy (conceptualized as the inconsistency between values publicly expressed by politicians and the behavior they actually demonstrate) and to explore the role of age in voters' perceptions of politicians' hypocrisy, analyzing if citizens belonging to different age groups may identify politicians' hypocrisy with a different detail. Results show that the 19‐item scale of political hy…
Beyond Ethical Consumption: Religious-Like Behaviours and Marketing Habits for Fervid Attachment to Brands, Shopping Limerence, Political Fanaticism
This book examines what happens when consumption – originally based on ethical issues – becomes a sort of religious behaviour which excludes possibly equally-valid alternatives by principle. It happens when consumers are deeply observant of the choices they made that it becomes a sort of faith, a recurrent behaviour which excludes a renewal of critical judgments and usually turns into habit or, even, fanaticism. Five related studies are presented…
Consumer Hypnotic-Like Suggestibility: Possible Mechanism in Compulsive Purchasing
The authors hypothesize a concept, Consumer Hypnotic-Like Suggestibility (CHLS), defined as an altered state of consciousness, as a state causing a tendency to respond positively to messages aimed at inducing consumers to make unplanned purchases. This study aims to investigate the associations of CHLS with interpersonal variables and compulsive purchasing--a frequent and uncontrollable preoccupation with buying or impulses to buy. A study was co…
Age‐related differences when measuring political hypocrisy
This article aims to develop a scale for measuring political hypocrisy (conceptualized as the inconsistency between values publicly expressed by politicians and the behavior they actually demonstrate) and to explore the role of age in voters' perceptions of politicians' hypocrisy, analyzing if citizens belonging to different age groups may identify politicians' hypocrisy with a different detail. Results show that the 19‐item scale of political hy…
Consumer Hypnotic-Like Suggestibility: Possible Mechanism in Compulsive Purchasing
The authors hypothesize a concept, Consumer Hypnotic-Like Suggestibility (CHLS), defined as an altered state of consciousness, as a state causing a tendency to respond positively to messages aimed at inducing consumers to make unplanned purchases. This study aims to investigate the associations of CHLS with interpersonal variables and compulsive purchasing--a frequent and uncontrollable preoccupation with buying or impulses to buy. A study was co…
Beyond Ethical Consumption: Religious-Like Behaviours and Marketing Habits for Fervid Attachment to Brands, Shopping Limerence, Political Fanaticism
This book examines what happens when consumption – originally based on ethical issues – becomes a sort of religious behaviour which excludes possibly equally-valid alternatives by principle. It happens when consumers are deeply observant of the choices they made that it becomes a sort of faith, a recurrent behaviour which excludes a renewal of critical judgments and usually turns into habit or, even, fanaticism. Five related studies are presented…
Age‐related differences when measuring political hypocrisy
This article aims to develop a scale for measuring political hypocrisy (conceptualized as the inconsistency between values publicly expressed by politicians and the behavior they actually demonstrate) and to explore the role of age in voters' perceptions of politicians' hypocrisy, analyzing if citizens belonging to different age groups may identify politicians' hypocrisy with a different detail. Results show that the 19‐item scale of political hy…
Communicating the health value of extra-virgin olive oil: An investigation of consumers' responses to health claims
Purpose This research investigates the effectiveness of the four health claims that the European Union (EU) authorized for extra-virgin olive oil (EVOO) in terms of perceived text clarity, text interestingness, message credibility and information diagnosticity, along with the claims' effect on product attractiveness and consumers' purchase intention. Design/methodology/approach An experimental study with 185 participants investigated consumer res…
Vacation preferences in the Covid-19 era: An investigation of age-related effects
This research examines how individuals’ vacation preferences may vary due to their reaction to the COVID-19 pandemic. Specifically, it investigates the influence of age on the individuals’ negative affect felt during the lockdown period of the first contagion wave and their level of uncertainty subsequently perceived. A study conducted in Italy shows an inverse relationship between age and negative affect, which in turn enhanced perceived uncerta…
Framing green marketing messages for museums and art galleries: An empirical research in Italy
Museums and art galleries may benefit from creating an image of environmentally responsible organizations using green marketing messages. However, the effectiveness of these messages often depends on how they are framed, an aspect that may impact message recipients’ perception of and intentions toward such organizations. The present research addresses this issue with an experiment that assessed how recipients react to a negatively- versus positiv…
Effects of socio-demographics, sense of control, and uncertainty avoidability on post-Covid-19 vacation intention
Tourism industry is facing an unprecedented crisis due to the global spread of the new coronavirus disease (COVID-19). However, due to the novelty of the phenomenon, there is a shortage of studies exploring the effects of the pandemic on tourists’ reactions and, to date, no study has examined how certain individual differences might impact vacation intention after COVID-19. To contribute to this area of inquiry, this research focuses on a series …
How to Shape Consumer Reaction to Corporate Environmental Communications: Accentuating the Negative to Build Trust Can Elicit Favorable Intentions and Behaviors
Companies may inform consumers about their pro-environmental actions by using either positively or negatively framed messages that, respectively, highlight the possible benefits deriving from such actions versus the drawbacks deriving from inaction. It is still unclear, however, how these two communication tactics influence consumers’ intentions and behaviors. Three studies demonstrate that negatively framed messages have a positive effect on com…
Investigating staycation intention: The influence of risk aversion, community attachment and perceived control during the pandemic
The tourism literature has widely investigated the effect of tourists’ risk perceptions on their travel intention, but devoted less attention to what compels tourists to take a staycation. The intense risks of the COVID-19 pandemic provide an opportunity to clarify the psychological mechanisms that drive consumers’ intentions toward such experiences. This study examines whether the risk aversion felt during the pandemic is linked to staycation in…
Assessing the relationship among hotel star class, online reviews’ valence, length, and communication style
Despite the prevalence of online reviews, little research has examined the possible linkage between reviewers’ communication styles and Hotel Star Class (HSC). Indeed, it is unclear whether review length and communication style change based on the type of hotel being reviewed (proxied by HSC classification). Applying two multivariate analyses of variance to a sample of TripAdvisor® reviews regarding nineteen hotels, this study revealed that less …
When the real meets the virtual: The perceived function and added value of virtual reality before, during, and after cultural tourism experiences
This paper delves into consumers’ perceptions about the perceived function and added value of virtual reality (VR) in cultural tourism experiences. It examines these opinions across three distinct phases: before, during, and after the visit. Drawing insights from a sample of 30 semi-structured interviews collected across four Italian destinations, this study sheds light on how VR impacts the cultural tourism journey. By illuminating the visitor p…
Socialites in consumer culture: A Socio-marketing perspective
Researchers and marketing practitioners have long been intrigued by the impact that famous individuals can wield over consumer behavior and cultural trends. This paper focuses on the “socialite” – an individual who is extremely well-known in the public eye, yet typically not on the basis of outstanding talent or professional achievement. Unlike celebrities admired for athletic, artistic, or other skills, socialites epitomize being famous for bein…
What Destination Management Organisations should post to increase user engagement: The interplay of textual aspects and visual formats in Instagram posts
Psychology (10 works) · Business (7 works) · Consumer Behavior in Brand Consumption and Identification (7 works) · Social Psychology (7 works) · Marketing (6 works) · Sociology (6 works) · Tourism (6 works) · Geography (5 works) · Perception (5 works) · Advertising (4 works)