Runa Das Chaudhuri
Biographic Data
| ID | 660473 |
|---|---|
| NAME | Runa Das Chaudhuri |
| GIVEN NAMES | Runa |
| FAMILY NAME | Das Chaudhuri |
| SIGNATURE | DAS CHAUDHURI R |
| AFFILIATIONS | West Bengal State University |
| VERIFIED | No |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
You are gold
From 2011 onward, jewelry advertisements in India have witnessed a surge in multimedia campaigns of branded work wear gold and diamond jewelry. These commercials target the urban Indian working woman with an affinity for fine, workwear jewelry marketed as versatile, cool and chic. This study takes up discourse analysis of 23 select commercials released on television channels and over the top (OTT) platforms between 2017 and 2022 to unravel the ma…
Extravagant thrifters
Online shopping among the young in India has attracted much attention from scholars but the carnivals of sales shopping in cyberspace have been relatively less explored. This article addresses this gap, focusing on the phenomenon of how incentivised cost reductions during online sales motivate the urban young in Kolkata to thrift in their very prudent agentic avatars. Based on qualitative data obtained from focus group interviews of 39 undergradu…
Enchantingly Modern
Early 20th-century Bengal witnessed the budding of a constituency of spiritually inclined psychic healers who provided miraculous treatment to ailing patients through practices widely referred to as sammohan. Practicing healers seemed to recklessly borrow from Western healing therapies of mesmerism and hypnotism, on the one hand, and simultaneously appear, on the other, to vigorously harp, albeit covertly on the mystical kernel of indigenous occu…
Summoning the Dead
The closing decades of the nineteenth century and the opening decade of the twentieth century were marked by an unprecedented rise in the practice of spiritual exercises in domestic séances amongst the cultural elites in Calcutta. This paper demonstrates how the sacrosanct character of these circles of grief came under suspicion when the supposedly ‘psychic’ component of spiritual matters became tainted by eroticised interactions with the dead. I…
Cultivating ‘Beverage-hood’
This article seeks to explore the cultural dynamics of differentially textured spaces of modern cafés and roadside tea-stalls in a microcosm of Kolkata’s teeming urban landscape. Beverage consumers shuttling between sites as different as cafés steeped in consumerist appeal and roadside tea-stalls imbued with plebeian charm aggravate class tensions around the shaping of tastes. Ethnographically accounting for the montage of performances in beverag…
Menus matter
Bengali food, especially in the domestic context, has received much attention in recent academic scholarship, but there is a relative scarcity of studies on cultures of public dining practices in restaurants. This paper attempts to address this gap by exploring how a burgeoning ethnic restaurant industry serving Bengali food in Kolkata conditions class-inhered food practices. Based on in-depth interviews of 46 respondents who assessed the content…
You are gold
From 2011 onward, jewelry advertisements in India have witnessed a surge in multimedia campaigns of branded work wear gold and diamond jewelry. These commercials target the urban Indian working woman with an affinity for fine, workwear jewelry marketed as versatile, cool and chic. This study takes up discourse analysis of 23 select commercials released on television channels and over the top (OTT) platforms between 2017 and 2022 to unravel the ma…
Menus matter
Bengali food, especially in the domestic context, has received much attention in recent academic scholarship, but there is a relative scarcity of studies on cultures of public dining practices in restaurants. This paper attempts to address this gap by exploring how a burgeoning ethnic restaurant industry serving Bengali food in Kolkata conditions class-inhered food practices. Based on in-depth interviews of 46 respondents who assessed the content…
Cultivating ‘Beverage-hood’
This article seeks to explore the cultural dynamics of differentially textured spaces of modern cafés and roadside tea-stalls in a microcosm of Kolkata’s teeming urban landscape. Beverage consumers shuttling between sites as different as cafés steeped in consumerist appeal and roadside tea-stalls imbued with plebeian charm aggravate class tensions around the shaping of tastes. Ethnographically accounting for the montage of performances in beverag…
Menus matter
Bengali food, especially in the domestic context, has received much attention in recent academic scholarship, but there is a relative scarcity of studies on cultures of public dining practices in restaurants. This paper attempts to address this gap by exploring how a burgeoning ethnic restaurant industry serving Bengali food in Kolkata conditions class-inhered food practices. Based on in-depth interviews of 46 respondents who assessed the content…
Enchantingly Modern
Early 20th-century Bengal witnessed the budding of a constituency of spiritually inclined psychic healers who provided miraculous treatment to ailing patients through practices widely referred to as sammohan. Practicing healers seemed to recklessly borrow from Western healing therapies of mesmerism and hypnotism, on the one hand, and simultaneously appear, on the other, to vigorously harp, albeit covertly on the mystical kernel of indigenous occu…
Summoning the Dead
The closing decades of the nineteenth century and the opening decade of the twentieth century were marked by an unprecedented rise in the practice of spiritual exercises in domestic séances amongst the cultural elites in Calcutta. This paper demonstrates how the sacrosanct character of these circles of grief came under suspicion when the supposedly ‘psychic’ component of spiritual matters became tainted by eroticised interactions with the dead. I…
Extravagant thrifters
Online shopping among the young in India has attracted much attention from scholars but the carnivals of sales shopping in cyberspace have been relatively less explored. This article addresses this gap, focusing on the phenomenon of how incentivised cost reductions during online sales motivate the urban young in Kolkata to thrift in their very prudent agentic avatars. Based on qualitative data obtained from focus group interviews of 39 undergradu…
You are gold
From 2011 onward, jewelry advertisements in India have witnessed a surge in multimedia campaigns of branded work wear gold and diamond jewelry. These commercials target the urban Indian working woman with an affinity for fine, workwear jewelry marketed as versatile, cool and chic. This study takes up discourse analysis of 23 select commercials released on television channels and over the top (OTT) platforms between 2017 and 2022 to unravel the ma…
Sociology (5 works) · Advertising (4 works) · Art (4 works) · Business (4 works) · History (4 works) · Law (4 works) · Political science (4 works) · Aesthetics (3 works) · Gender Studies (3 works) · Law (3 works)