Isolda Fortin
Biographic Data
| ID | 6619884 |
|---|---|
| NAME | Isolda Fortin |
| GIVEN NAMES | Isolda |
| FAMILY NAME | Fortin |
| SIGNATURE | FORTIN I |
| AFFILIATIONS | Pan-American Social Marketing Organization |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2016 |
| H-INDEX | 0 |
Permissions, vacations and periods of self-regulation
This chapter focuses on a Central American case study where a member of population services international's global network, the Pan American Social Marketing Organisation, used ethnographic research to gather consumer insight to shape marketing planning process and programme design for a campaign to improve adherence to HIV treatment. It discusses the antiretroviral therapy treatment component of the programme and highlights how consumer insight …
Qualitative Research for Social Marketing
Population Services International (PSI) is an international NGO working to improve outcomes in developing countries through behavior change communications and the social marketing of health products and services. Consumer insight is central to PSI's social marketing strategy because it informs which messages to promote and which products and services to offer to make the concept of healthy behavior change attractive to consumers. Qualitative rese…
No prominent works on this page.
Permissions, vacations and periods of self-regulation
This chapter focuses on a Central American case study where a member of population services international's global network, the Pan American Social Marketing Organisation, used ethnographic research to gather consumer insight to shape marketing planning process and programme design for a campaign to improve adherence to HIV treatment. It discusses the antiretroviral therapy treatment component of the programme and highlights how consumer insight …
Qualitative Research for Social Marketing
Population Services International (PSI) is an international NGO working to improve outcomes in developing countries through behavior change communications and the social marketing of health products and services. Consumer insight is central to PSI's social marketing strategy because it informs which messages to promote and which products and services to offer to make the concept of healthy behavior change attractive to consumers. Qualitative rese…
Anthropological Studies and Insights (1 work) · Behavioral Health and Interventions (1 work) · Business (1 work) · Business marketing (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer behaviour (1 work) · Cross-Cultural and Social Analysis (1 work) · Culinary Culture and Tourism (1 work) · Data collection (1 work)