Melissa Davies
Biographic Data
| ID | 6619898 |
|---|---|
| NAME | Melissa Davies |
| GIVEN NAMES | Melissa |
| FAMILY NAME | Davies |
| SIGNATURE | DAVIES M |
| AFFILIATIONS | Ohio University |
| ORCID | 0000-0003-3629-2781 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
The Kraken Awakens
This study explored the public’s response to the digital brand launch of the Seattle Kraken. Informed by agenda-setting theory and through content and social media analyses, the study identified the initial digital sentiment around the brand and the reach of the virtual conversations. The Kraken were able to encourage favorable conversation about the team by setting the agenda and encouraging consumers to engage with content at specific times dur…
Sport event ecotourism
The growth in sport event tourism to beautiful environments has led to some desirable benefits in many rural destinations, however it can also contribute to over-tourism, which is disadvantageous. This impact can be understood by examining sport event ecotourism – the sustainability and educational practices of events that occur in natural environments. The purpose of this study was to explore the juxtaposition of sport events and ecotourism by u…
A Qualitative Analysis of Athletic Apparel and Equipment Sponsorship Related to Student-Athlete Recruitment
The purpose of this study was to extend previous literature on student-athlete college choice by examining part of the recruitment process as a precursor to student-athlete decision-making. More specifically, this exploratory study aimed to empirically examine the extent to which apparel sponsorships affect student-athlete recruitment. Semi-structured interviews were conducted with ten football players at a state-supported NCAA Football Champions…
No prominent works on this page.
A Qualitative Analysis of Athletic Apparel and Equipment Sponsorship Related to Student-Athlete Recruitment
The purpose of this study was to extend previous literature on student-athlete college choice by examining part of the recruitment process as a precursor to student-athlete decision-making. More specifically, this exploratory study aimed to empirically examine the extent to which apparel sponsorships affect student-athlete recruitment. Semi-structured interviews were conducted with ten football players at a state-supported NCAA Football Champions…
Sport event ecotourism
The growth in sport event tourism to beautiful environments has led to some desirable benefits in many rural destinations, however it can also contribute to over-tourism, which is disadvantageous. This impact can be understood by examining sport event ecotourism – the sustainability and educational practices of events that occur in natural environments. The purpose of this study was to explore the juxtaposition of sport events and ecotourism by u…
The Kraken Awakens
This study explored the public’s response to the digital brand launch of the Seattle Kraken. Informed by agenda-setting theory and through content and social media analyses, the study identified the initial digital sentiment around the brand and the reach of the virtual conversations. The Kraken were able to encourage favorable conversation about the team by setting the agenda and encouraging consumers to engage with content at specific times dur…
Political science (3 works) · Public relations (3 works) · Sport and Mega-Event Impacts (3 works) · Advertising (2 works) · Business (2 works) · Psychology (2 works) · Sociology (2 works) · Sports, Gender, and Society (2 works) · Applied Psychology (1 work) · Athletes (1 work)