Jane So
Biographic Data
| ID | 6624632 |
|---|---|
| NAME | Jane So |
| GIVEN NAMES | Jane |
| FAMILY NAME | So |
| SIGNATURE | SO J |
| AFFILIATIONS | Department of Business Administration Sejong University Seoul South Korea |
| ORCID | 0000-0002-2329-4350 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
On seeing the self as a scarce resource
Despite the growing interest in studying the psychology of scarcity and its effect on consumers, little research has investigated whether the effect of resource scarcity depends on the type of scarce resource. Across six studies, we identify the distinct psychological and decision‐making consequences of two types of resource scarcity: time and money. We hypothesize that time and money scarcity can differentially influence consumer preferences by …
The hidden power of shame
This study investigates the effect of shame on subsequent advertisement processing. Consumers often experience shame in various advertising contexts, such as digital media contexts, TV advertisements, or even daily lives. However, it remains unclear how feeling shame affects consumers’ processing of subsequent advertisements that are unrelated to the shame-inducing situations. In three experiments, we find that consumers who feel shame show incre…
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The hidden power of shame
This study investigates the effect of shame on subsequent advertisement processing. Consumers often experience shame in various advertising contexts, such as digital media contexts, TV advertisements, or even daily lives. However, it remains unclear how feeling shame affects consumers’ processing of subsequent advertisements that are unrelated to the shame-inducing situations. In three experiments, we find that consumers who feel shame show incre…
On seeing the self as a scarce resource
Despite the growing interest in studying the psychology of scarcity and its effect on consumers, little research has investigated whether the effect of resource scarcity depends on the type of scarce resource. Across six studies, we identify the distinct psychological and decision‐making consequences of two types of resource scarcity: time and money. We hypothesize that time and money scarcity can differentially influence consumer preferences by …
Psychology (2 works) · Advertising (1 work) · Anxiety, Depression, Psychometrics, Treatment, Cognitive Processes (1 work) · Business (1 work) · Cognition (1 work) · Cognitive psychology (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Decision-Making and Behavioral Economics (1 work) · Economics (1 work)