Ruta Ruzeviciute
Biographic Data
| ID | 6624636 |
|---|---|
| NAME | Ruta Ruzeviciute |
| GIVEN NAMES | Ruta |
| FAMILY NAME | Ruzeviciute |
| SIGNATURE | RUZEVICIUTE R |
| AFFILIATIONS | University of Tennessee Knoxville Tennessee USA |
| ORCID | 0000-0002-3330-2166 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Contextual effects of color on food choices
This research examines how red ambient color in restaurants/cafeterias influences food choices. Prior research shows that red directly related to a food product (such as on nutrition labels or plates/cups) leads to avoidance of unhealthy foods. Yet, many successful fast‐food restaurants (e.g., McDonald's and Dairy Queen) use red in their ambiance, suggesting that in the context of food/eating, ambient red may have a different meaning than product…
No prominent works on this page.
Contextual effects of color on food choices
This research examines how red ambient color in restaurants/cafeterias influences food choices. Prior research shows that red directly related to a food product (such as on nutrition labels or plates/cups) leads to avoidance of unhealthy foods. Yet, many successful fast‐food restaurants (e.g., McDonald's and Dairy Queen) use red in their ambiance, suggesting that in the context of food/eating, ambient red may have a different meaning than product…
Biochemical Analysis and Sensing Techniques (1 work) · Chemistry (1 work) · Cognitive psychology (1 work) · Color perception and design (1 work) · Food choice (1 work) · Food Science (1 work) · Indulgence (1 work) · Medicine (1 work) · Multisensory perception and integration (1 work) · Psychology (1 work)