Jhitsayarat Siripai
Dados Biográficos
| ID | 6625532 |
|---|---|
| NOME | Jhitsayarat Siripai |
| PRENOMES | Jhitsayarat |
| SOBRENOME | Siripai |
| ASSINATURA | SIRIPAI J |
| AFILIAÇÕES | Rajamangala University of Technology Phra Nakhon |
| ORCID | 0000-0002-8590-4767 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 2 |
| TOTAL DE CITAÇÕES | 0 |
| TOTAL COMO AUTOR | 2 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2020 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2026 |
| ÍNDICE H | 0 |
Exploring the making of crypto-masculinity in an era of decentralized money in Thailand
This article explores how Thai men construct and perform masculine identities through cryptocurrency trading, using the concept of crypto-masculinity to examine how digital finance becomes a site for gendered self-making. While existing scholarship on masculinity in financial contexts often centers on transnational business masculinities in Western corporate settings, little attention has been paid to how masculinity is enacted in decentralized, …
Branding, Masculinities and Culture
This article re-evaluates the use of masculinities to understand brand building by exploring the branding of alcohol products in Thailand. By relying on the subjectivist epistemology, this study employs the constructivist approach, using a range of qualitative methods, including qualitative content analysis, in-depth interviews, and focus groups. The implications of the findings explain how Thai leading alcohol companies seek to instil particular…
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Branding, Masculinities and Culture
This article re-evaluates the use of masculinities to understand brand building by exploring the branding of alcohol products in Thailand. By relying on the subjectivist epistemology, this study employs the constructivist approach, using a range of qualitative methods, including qualitative content analysis, in-depth interviews, and focus groups. The implications of the findings explain how Thai leading alcohol companies seek to instil particular…
Exploring the making of crypto-masculinity in an era of decentralized money in Thailand
This article explores how Thai men construct and perform masculine identities through cryptocurrency trading, using the concept of crypto-masculinity to examine how digital finance becomes a site for gendered self-making. While existing scholarship on masculinity in financial contexts often centers on transnational business masculinities in Western corporate settings, little attention has been paid to how masculinity is enacted in decentralized, …
Constructivist grounded theory (1 obras) · Consumer Behavior in Brand Consumption and Identification (1 obras) · Dynamics (music (1 obras) · Gender Studies (1 obras) · Gender Studies (1 obras) · Gender, Feminism, and Media (1 obras) · Government (linguistics) (1 obras) · Grounded theory (1 obras) · Ideal (ethics (1 obras) · Key (lock) (1 obras)