Brian G Smith
Biographic Data
| ID | 6626336 |
|---|---|
| NAME | Brian G Smith |
| GIVEN NAMES | Brian G |
| FAMILY NAME | Smith |
| SIGNATURE | SMITH B G |
| AFFILIATIONS | Purdue University West Lafayette |
| ORCID | 0000-0002-3941-3035 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 140 |
| AUTHOR COUNT | 9 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2008 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 4 |
What’s the Follower-Influencer Connection on Social Media? Segmenting Social Media Followers for Strategic Communication
This interdisciplinary study explored social media user motivations to follow influencers with a special focus on the parasocial relationship between follower and influencer. A Q-sort revealed that relationships may not be a motivating factor to follow influencers. Followers were segmented into four groups, and the implications are presented for influencer relations and corporate social advocacy
Beyond Slacktivism
Assessing the connection between social media engagement and activism for strategic communication is tricky. Although social media facilitate protests, they may also create a lazy form of activism known as slacktivism, potentially weakening the strength of a social movement. This dichotomy suggests the need to develop a theory to understand the connection between social media engagement, empowerment, and protest participation. We explore this con…
Empowering Engagement
For all the hope and hype hailing the democratizing effect of social media, few studies have explained public influence as an element of social media engagement. Insight into how and why individuals attempt to exert influence over organizations online is particularly underdeveloped. This study takes the first step in understanding sense of influence online through in-depth interviews with social media users. Findings call into question assumption…
Ethnonationalism as a Source of Stability in the Party Systems of Bulgaria and Romania
Democratization, economic transformation, and EU accession have shaped the Bulgarian and Romanian party systems in ways similar to that seen across the rest of eastern Europe. A quarter century after democratization, the party systems remain unstable. The article demonstrates that nationalism and ethnic identity provide stable voter salience in party systems that remain dominated by fragmentation, personalistic political parties, and a lack of is…
Situated Ideals in Strategic Social Media
For as many theories about why using social media works in communication management, there are few studies that analyze how it actually works, leaving communicators with few standards beyond gut-instinct and “what’s working for now” management. This study explores social media management empirically on an in-depth level, using grounded practical theory principles and in-depth interviews with strategic communication professionals to uncover the st…
A need for translation? Conceptualizing professional communication in Spain
Research on global public relations is heavily focused on interpreting practice through the lenses of dominant US ideology. This is particularly the case for analyses of professional communication and public relations in Europe. This research explores the development and current practice of public relations in Spain, a country that has received little attention in global public relations research, but which has followed a unique path of public re…
The Internal Forces on Communication Integration
Communication integration, a priority in strategic communication management, is at a crucible in its development. Until now, most research has considered integration a program of centralized control and has explored the impact of messaging and media that are coordinated for strategic impact. Underexplored are the internal implications of a concept that requires organizational change and stands to redefine functional boundaries. This study identif…
The Nones
In spite of the fact that more than 10 percent of Americans claim no religion, academic investigations of the “nones” represent an underdeveloped area in the sociology of religion. We find that people with religiously unaffiliated parents and those who attended religious services less as a child are more likely to claim no religion. In addition, we find a strong association between having a spouse and peer group that are non-religious and claimin…
Political Tolerance and God's Wrath in the United States
Ever since Stouffer (1955) began to measure political tolerance a half century ago, multiple studies have shown that church attendance and denominational affiliation play a significant role in influencing whether individuals want to extend civil liberties to fringe groups. However, there is little theoretical understanding of why religion should affect an individual's unwillingness to grant free expression to minority opinions. Drawing upon the t…
The Nones
In spite of the fact that more than 10 percent of Americans claim no religion, academic investigations of the “nones” represent an underdeveloped area in the sociology of religion. We find that people with religiously unaffiliated parents and those who attended religious services less as a child are more likely to claim no religion. In addition, we find a strong association between having a spouse and peer group that are non-religious and claimin…
Political Tolerance and God's Wrath in the United States
Ever since Stouffer (1955) began to measure political tolerance a half century ago, multiple studies have shown that church attendance and denominational affiliation play a significant role in influencing whether individuals want to extend civil liberties to fringe groups. However, there is little theoretical understanding of why religion should affect an individual's unwillingness to grant free expression to minority opinions. Drawing upon the t…
Beyond Slacktivism
Assessing the connection between social media engagement and activism for strategic communication is tricky. Although social media facilitate protests, they may also create a lazy form of activism known as slacktivism, potentially weakening the strength of a social movement. This dichotomy suggests the need to develop a theory to understand the connection between social media engagement, empowerment, and protest participation. We explore this con…
The Internal Forces on Communication Integration
Communication integration, a priority in strategic communication management, is at a crucible in its development. Until now, most research has considered integration a program of centralized control and has explored the impact of messaging and media that are coordinated for strategic impact. Underexplored are the internal implications of a concept that requires organizational change and stands to redefine functional boundaries. This study identif…
Empowering Engagement
For all the hope and hype hailing the democratizing effect of social media, few studies have explained public influence as an element of social media engagement. Insight into how and why individuals attempt to exert influence over organizations online is particularly underdeveloped. This study takes the first step in understanding sense of influence online through in-depth interviews with social media users. Findings call into question assumption…
Situated Ideals in Strategic Social Media
For as many theories about why using social media works in communication management, there are few studies that analyze how it actually works, leaving communicators with few standards beyond gut-instinct and “what’s working for now” management. This study explores social media management empirically on an in-depth level, using grounded practical theory principles and in-depth interviews with strategic communication professionals to uncover the st…
Ethnonationalism as a Source of Stability in the Party Systems of Bulgaria and Romania
Democratization, economic transformation, and EU accession have shaped the Bulgarian and Romanian party systems in ways similar to that seen across the rest of eastern Europe. A quarter century after democratization, the party systems remain unstable. The article demonstrates that nationalism and ethnic identity provide stable voter salience in party systems that remain dominated by fragmentation, personalistic political parties, and a lack of is…
Political Tolerance and God's Wrath in the United States
Ever since Stouffer (1955) began to measure political tolerance a half century ago, multiple studies have shown that church attendance and denominational affiliation play a significant role in influencing whether individuals want to extend civil liberties to fringe groups. However, there is little theoretical understanding of why religion should affect an individual's unwillingness to grant free expression to minority opinions. Drawing upon the t…
The Nones
In spite of the fact that more than 10 percent of Americans claim no religion, academic investigations of the “nones” represent an underdeveloped area in the sociology of religion. We find that people with religiously unaffiliated parents and those who attended religious services less as a child are more likely to claim no religion. In addition, we find a strong association between having a spouse and peer group that are non-religious and claimin…
The Internal Forces on Communication Integration
Communication integration, a priority in strategic communication management, is at a crucible in its development. Until now, most research has considered integration a program of centralized control and has explored the impact of messaging and media that are coordinated for strategic impact. Underexplored are the internal implications of a concept that requires organizational change and stands to redefine functional boundaries. This study identif…
A need for translation? Conceptualizing professional communication in Spain
Research on global public relations is heavily focused on interpreting practice through the lenses of dominant US ideology. This is particularly the case for analyses of professional communication and public relations in Europe. This research explores the development and current practice of public relations in Spain, a country that has received little attention in global public relations research, but which has followed a unique path of public re…
Situated Ideals in Strategic Social Media
For as many theories about why using social media works in communication management, there are few studies that analyze how it actually works, leaving communicators with few standards beyond gut-instinct and “what’s working for now” management. This study explores social media management empirically on an in-depth level, using grounded practical theory principles and in-depth interviews with strategic communication professionals to uncover the st…
Ethnonationalism as a Source of Stability in the Party Systems of Bulgaria and Romania
Democratization, economic transformation, and EU accession have shaped the Bulgarian and Romanian party systems in ways similar to that seen across the rest of eastern Europe. A quarter century after democratization, the party systems remain unstable. The article demonstrates that nationalism and ethnic identity provide stable voter salience in party systems that remain dominated by fragmentation, personalistic political parties, and a lack of is…
Empowering Engagement
For all the hope and hype hailing the democratizing effect of social media, few studies have explained public influence as an element of social media engagement. Insight into how and why individuals attempt to exert influence over organizations online is particularly underdeveloped. This study takes the first step in understanding sense of influence online through in-depth interviews with social media users. Findings call into question assumption…
Beyond Slacktivism
Assessing the connection between social media engagement and activism for strategic communication is tricky. Although social media facilitate protests, they may also create a lazy form of activism known as slacktivism, potentially weakening the strength of a social movement. This dichotomy suggests the need to develop a theory to understand the connection between social media engagement, empowerment, and protest participation. We explore this con…
What’s the Follower-Influencer Connection on Social Media? Segmenting Social Media Followers for Strategic Communication
This interdisciplinary study explored social media user motivations to follow influencers with a special focus on the parasocial relationship between follower and influencer. A Q-sort revealed that relationships may not be a motivating factor to follow influencers. Followers were segmented into four groups, and the implications are presented for influencer relations and corporate social advocacy
Political science (8 works) · Sociology (8 works) · Psychology (5 works) · Public relations (5 works) · Social science (5 works) · Social media (4 works) · Social Psychology (4 works) · Computer Science (3 works) · Law (3 works) · Politics (3 works)