Parminder Johal
Biographic Data
| ID | 6627648 |
|---|---|
| NAME | Parminder Johal |
| GIVEN NAMES | Parminder |
| FAMILY NAME | Johal |
| SIGNATURE | JOHAL P |
| AFFILIATIONS | University of Derby |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 5 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1999 |
| LATEST PUBLICATION YEAR | 1999 |
| H-INDEX | 1 |
The Internet as a “virtual cultural region”
This paper examines the concept of the Internet as a virtual cultural region with its own demographics and psychographics. Longitudinal studies of the changing make up of Internet users have been running for much of the 1990s and market intelligence companies have been applying their proprietary segmentation models to this data and also creating new models specifically for the Internet. At a more sociological level, what are the cultural norms an…
The Internet as a “virtual cultural region”
This paper examines the concept of the Internet as a virtual cultural region with its own demographics and psychographics. Longitudinal studies of the changing make up of Internet users have been running for much of the 1990s and market intelligence companies have been applying their proprietary segmentation models to this data and also creating new models specifically for the Internet. At a more sociological level, what are the cultural norms an…
The Internet as a “virtual cultural region”
This paper examines the concept of the Internet as a virtual cultural region with its own demographics and psychographics. Longitudinal studies of the changing make up of Internet users have been running for much of the 1990s and market intelligence companies have been applying their proprietary segmentation models to this data and also creating new models specifically for the Internet. At a more sociological level, what are the cultural norms an…
Advertising (1 work) · Business (1 work) · Computer Science (1 work) · Demographics (1 work) · Digital Marketing and Social Media (1 work) · Extant taxon (1 work) · Marketing (1 work) · Political science (1 work) · Population (1 work) · Psychographic (1 work)