Chiao‐Chen Chang
Biographic Data
| ID | 6627668 |
|---|---|
| NAME | Chiao‐Chen Chang |
| GIVEN NAMES | Chiao‐Chen |
| FAMILY NAME | Chang |
| SIGNATURE | CHANG C C |
| AFFILIATIONS | National Dong Hwa University |
| ORCID | 0000-0003-4173-891X |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 5 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2008 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Discussing how to restore the corporate image after a food safety incident
Purpose Consumer decisions when purchasing food products are often influenced by corporate image. However, following legal sanctions, corporations often reintroduce compliant products with promotional campaigns or remedial measures to restore consumer confidence and purchase intentions. Thus, this study aims to investigate the impact of price promotion and service remedy on purchase intention while also exploring the potential mediating role of c…
Comparing consumer complaint responses to online and offline environment
Purpose The purpose of this study is to apply the theory of reasoned action (TRA) and the theory of planned behavior (TPB) to predict which factors can determine consumers' intentions to complain when they meet an online or offline service failure. Design/methodology/approach The method of obtaining quantitative data was that of the instrument of a survey questionnaire. Data were collected from 300 potential consumers to assess the influence of a…
The Role of Personality Traits in Online Consumer Complaint Behavior and Service Recovery Expectation
To date, the literature on service failure and recovery has tended to be focused on bricks-and-mortar stores. In this study the relationships among service failures, consumer complaint behaviors, and service recovery expectations in an online setting were investigated. Data were collected from 252 respondents in a questionnaire survey. Results of multiple regression analysis show that personality traits in terms of Type A and locus of control may…
Comparing consumer complaint responses to online and offline environment
Purpose The purpose of this study is to apply the theory of reasoned action (TRA) and the theory of planned behavior (TPB) to predict which factors can determine consumers' intentions to complain when they meet an online or offline service failure. Design/methodology/approach The method of obtaining quantitative data was that of the instrument of a survey questionnaire. Data were collected from 300 potential consumers to assess the influence of a…
The Role of Personality Traits in Online Consumer Complaint Behavior and Service Recovery Expectation
To date, the literature on service failure and recovery has tended to be focused on bricks-and-mortar stores. In this study the relationships among service failures, consumer complaint behaviors, and service recovery expectations in an online setting were investigated. Data were collected from 252 respondents in a questionnaire survey. Results of multiple regression analysis show that personality traits in terms of Type A and locus of control may…
Comparing consumer complaint responses to online and offline environment
Purpose The purpose of this study is to apply the theory of reasoned action (TRA) and the theory of planned behavior (TPB) to predict which factors can determine consumers' intentions to complain when they meet an online or offline service failure. Design/methodology/approach The method of obtaining quantitative data was that of the instrument of a survey questionnaire. Data were collected from 300 potential consumers to assess the influence of a…
Discussing how to restore the corporate image after a food safety incident
Purpose Consumer decisions when purchasing food products are often influenced by corporate image. However, following legal sanctions, corporations often reintroduce compliant products with promotional campaigns or remedial measures to restore consumer confidence and purchase intentions. Thus, this study aims to investigate the impact of price promotion and service remedy on purchase intention while also exploring the potential mediating role of c…
Customer Service Quality and Loyalty (3 works) · Applied Psychology (2 works) · Applied Psychology (2 works) · Business (2 works) · Complaint (2 works) · Marketing (2 works) · Psychology (2 works) · Social Psychology (2 works) · Social Psychology (2 works) · Technology Adoption and User Behaviour (2 works)