Yu‐Ping Chiu
Biographic Data
| ID | 6627730 |
|---|---|
| NAME | Yu‐Ping Chiu |
| GIVEN NAMES | Yu‐Ping |
| FAMILY NAME | Chiu |
| SIGNATURE | CHIU Y P |
| AFFILIATIONS | National Taiwan University of Science and Technology |
| ORCID | 0000-0003-1488-898X |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 6 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
How does perceived value of gamification improve online learning effectiveness? The role of flow state
The use of gamification might offer a partial solution to the decline in students’ motivation and engagement in online learning settings, particularly in social science education within Chinese cultural contexts. This study aimed to examine whether perceived value of gamification (hedonic, utilitarian, and social value) in online learning may impact flow states (enjoyment and concentration) and online learning effectiveness (satisfaction and perc…
How Product Background Color Combination in Brand Post Affects Product Evaluation on Instagram
The influence of visual content and heuristic cues on product evaluation, such as color composition on Instagram, remains unclear. This study aimed to investigate the influence of product background color combinations (similar vs. contrastive) on product evaluation. Two empirical analyses were conducted, and the findings revealed that when the color is similar between product and background, it can significantly influence product evaluation in bo…
Do not allow pop-up ads to appear too early
This study examines the timing of pop-up advertising appearance and its effect on perceived intrusiveness, advertising irritation and advertising avoidance. Experiment was designed to build a virtual Internet environment (including the main content on the webpage and a pop-up ad) and to manipulate the timing of the pop-up advertising appearance. Participants were invited to participate in two experiments, and then assigned to a specific target br…
Influence of Facebook brand-page posts on online engagement
Purpose – The purpose of this paper is to examine how various characteristics of brand posts influence online engagement on Facebook brand pages. Design/methodology/approach – The data used for this study were obtained from the posts of ten popular official brand pages. For the selected period between March 1 and May 1, 2014, a total of 1,030 posts were obtained and manually processed on September 1, 2014. To assign post categories to the posts c…
Key variables to predict tie strength on social network sites
Purpose – The purpose of this paper is to predict tie strength using profile similarities and interaction data between users, and thus distinguish between strong and weak relationships on social network sites (SNSs). Design/methodology/approach – This study developed a program and an online questionnaire to collect the data set from Facebook, and then integrated that data set with a subjective data set consisting of participants’ opinions of the …
Key variables to predict tie strength on social network sites
Purpose – The purpose of this paper is to predict tie strength using profile similarities and interaction data between users, and thus distinguish between strong and weak relationships on social network sites (SNSs). Design/methodology/approach – This study developed a program and an online questionnaire to collect the data set from Facebook, and then integrated that data set with a subjective data set consisting of participants’ opinions of the …
Influence of Facebook brand-page posts on online engagement
Purpose – The purpose of this paper is to examine how various characteristics of brand posts influence online engagement on Facebook brand pages. Design/methodology/approach – The data used for this study were obtained from the posts of ten popular official brand pages. For the selected period between March 1 and May 1, 2014, a total of 1,030 posts were obtained and manually processed on September 1, 2014. To assign post categories to the posts c…
Key variables to predict tie strength on social network sites
Purpose – The purpose of this paper is to predict tie strength using profile similarities and interaction data between users, and thus distinguish between strong and weak relationships on social network sites (SNSs). Design/methodology/approach – This study developed a program and an online questionnaire to collect the data set from Facebook, and then integrated that data set with a subjective data set consisting of participants’ opinions of the …
Do not allow pop-up ads to appear too early
This study examines the timing of pop-up advertising appearance and its effect on perceived intrusiveness, advertising irritation and advertising avoidance. Experiment was designed to build a virtual Internet environment (including the main content on the webpage and a pop-up ad) and to manipulate the timing of the pop-up advertising appearance. Participants were invited to participate in two experiments, and then assigned to a specific target br…
How Product Background Color Combination in Brand Post Affects Product Evaluation on Instagram
The influence of visual content and heuristic cues on product evaluation, such as color composition on Instagram, remains unclear. This study aimed to investigate the influence of product background color combinations (similar vs. contrastive) on product evaluation. Two empirical analyses were conducted, and the findings revealed that when the color is similar between product and background, it can significantly influence product evaluation in bo…
How does perceived value of gamification improve online learning effectiveness? The role of flow state
The use of gamification might offer a partial solution to the decline in students’ motivation and engagement in online learning settings, particularly in social science education within Chinese cultural contexts. This study aimed to examine whether perceived value of gamification (hedonic, utilitarian, and social value) in online learning may impact flow states (enjoyment and concentration) and online learning effectiveness (satisfaction and perc…
Computer Science (5 works) · Psychology (5 works) · Advertising (3 works) · Business (3 works) · Mathematics (3 works) · Social Psychology (3 works) · World Wide Web (3 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Digital Marketing and Social Media (2 works) · Impact of Technology on Adolescents (2 works)