Yun Kyung Oh
Biographic Data
| ID | 6627757 |
|---|---|
| NAME | Yun Kyung Oh |
| GIVEN NAMES | Yun Kyung |
| FAMILY NAME | Oh |
| SIGNATURE | OH Y K |
| AFFILIATIONS | Dongduk Women's University |
| ORCID | 0000-0003-4759-2026 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 3 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
How ESG shapes firm value
In contemporary business landscapes, concerns about environmental, social, and governance (ESG) issues are increasingly prominent. Despite the rising public interest in ESG, empirical research assessing its efficacy remains sparse. This research investigates the subtle connection between ESG initiatives and firm value, highlighting the mediating role of customer satisfaction. Utilizing an industry-fixed effects model, our research analyzes an unb…
What enhances or worsens the user-generated metaverse experience? An application of Bertopic to Roblox user eWOM
Purpose Given its growing economic potential and social impact, this study aims to understand the motivations and concerns regarding metaverse usage. It identifies user needs and risks around the metaverse grounded on uses and gratifications theory and perceived risk theory. Design/methodology/approach The authors analyzed user reviews and rating data from Roblox, a representative modern metaverse platform. They applied BERTopic modeling to extra…
Social media engagements of music videos on YouTube’s official artist channels
As social platforms become essential in promoting songs, many artists create an official channel on YouTube and encourage their fans’ engagements. However, little is known about the effectiveness of official videos in generating fans’ media engagements. We conduct two empirical studies to investigate the relationship between official video attributes, media engagements and channel subscribers. First, we propose a model to explain how music video …
Does brand type affect what consumers discuss? A comparison of attribute-based reviews of value and premium brands of an innovative product
Purpose This research aims to investigate the role of brand types (value brand vs premium brand) in determining review content. Specifically, this research focuses on attribute-based reviews for an innovative product and suggests that consumers of value brands tend to discuss more attributes in their product reviews than those of premium brands. Also, this research suggests that review valence and time have moderating effects on the relationship …
Does brand type affect what consumers discuss? A comparison of attribute-based reviews of value and premium brands of an innovative product
Purpose This research aims to investigate the role of brand types (value brand vs premium brand) in determining review content. Specifically, this research focuses on attribute-based reviews for an innovative product and suggests that consumers of value brands tend to discuss more attributes in their product reviews than those of premium brands. Also, this research suggests that review valence and time have moderating effects on the relationship …
What enhances or worsens the user-generated metaverse experience? An application of Bertopic to Roblox user eWOM
Purpose Given its growing economic potential and social impact, this study aims to understand the motivations and concerns regarding metaverse usage. It identifies user needs and risks around the metaverse grounded on uses and gratifications theory and perceived risk theory. Design/methodology/approach The authors analyzed user reviews and rating data from Roblox, a representative modern metaverse platform. They applied BERTopic modeling to extra…
Does brand type affect what consumers discuss? A comparison of attribute-based reviews of value and premium brands of an innovative product
Purpose This research aims to investigate the role of brand types (value brand vs premium brand) in determining review content. Specifically, this research focuses on attribute-based reviews for an innovative product and suggests that consumers of value brands tend to discuss more attributes in their product reviews than those of premium brands. Also, this research suggests that review valence and time have moderating effects on the relationship …
Social media engagements of music videos on YouTube’s official artist channels
As social platforms become essential in promoting songs, many artists create an official channel on YouTube and encourage their fans’ engagements. However, little is known about the effectiveness of official videos in generating fans’ media engagements. We conduct two empirical studies to investigate the relationship between official video attributes, media engagements and channel subscribers. First, we propose a model to explain how music video …
What enhances or worsens the user-generated metaverse experience? An application of Bertopic to Roblox user eWOM
Purpose Given its growing economic potential and social impact, this study aims to understand the motivations and concerns regarding metaverse usage. It identifies user needs and risks around the metaverse grounded on uses and gratifications theory and perceived risk theory. Design/methodology/approach The authors analyzed user reviews and rating data from Roblox, a representative modern metaverse platform. They applied BERTopic modeling to extra…
How ESG shapes firm value
In contemporary business landscapes, concerns about environmental, social, and governance (ESG) issues are increasingly prominent. Despite the rising public interest in ESG, empirical research assessing its efficacy remains sparse. This research investigates the subtle connection between ESG initiatives and firm value, highlighting the mediating role of customer satisfaction. Utilizing an industry-fixed effects model, our research analyzes an unb…
Business (3 works) · Computer Science (3 works) · Digital Marketing and Social Media (3 works) · Advertising (2 works) · Marketing (2 works) · Social media (2 works) · World Wide Web (2 works) · Art (1 work) · Avatar (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work)