Jisu Yi
Biographic Data
| ID | 6627839 |
|---|---|
| NAME | Jisu Yi |
| GIVEN NAMES | Jisu |
| FAMILY NAME | Yi |
| SIGNATURE | YI J |
| AFFILIATIONS | Gachon University |
| ORCID | 0000-0002-2176-9770 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 4 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 1 |
What enhances or worsens the user-generated metaverse experience? An application of Bertopic to Roblox user eWOM
Purpose Given its growing economic potential and social impact, this study aims to understand the motivations and concerns regarding metaverse usage. It identifies user needs and risks around the metaverse grounded on uses and gratifications theory and perceived risk theory. Design/methodology/approach The authors analyzed user reviews and rating data from Roblox, a representative modern metaverse platform. They applied BERTopic modeling to extra…
Does brand type affect what consumers discuss? A comparison of attribute-based reviews of value and premium brands of an innovative product
Purpose This research aims to investigate the role of brand types (value brand vs premium brand) in determining review content. Specifically, this research focuses on attribute-based reviews for an innovative product and suggests that consumers of value brands tend to discuss more attributes in their product reviews than those of premium brands. Also, this research suggests that review valence and time have moderating effects on the relationship …
What makes followers loyal? The role of influencer interactivity in building influencer brand equity
Purpose This paper aims to present a mechanism that explains how followers become loyal to social media influencers. It suggests influencer interactivity as a unique feature of influencer brands and investigates how it affects influencer authenticity, emotional attachment, and thus brand loyalty. Design/methodology/approach A cross-sectional survey of 282 social media users was conducted to estimate the conceptual model. Participants were asked t…
The effect of travel purpose and self-image congruency on preference toward airline livery design and perceived service quality
This paper examines travelers’ preference for airline livery design, which is an important component of sensory experience for tourists. Based on surveys of both U.S. and South Korean respondents, this study finds that airline livery preference depends on travel purpose (i.e. business vs. vacation). Designs preferred by the two travel segments differ in terms of color tone, hue, line, and shape. Business traveler-preferred designs signal punctual…
Does brand type affect what consumers discuss? A comparison of attribute-based reviews of value and premium brands of an innovative product
Purpose This research aims to investigate the role of brand types (value brand vs premium brand) in determining review content. Specifically, this research focuses on attribute-based reviews for an innovative product and suggests that consumers of value brands tend to discuss more attributes in their product reviews than those of premium brands. Also, this research suggests that review valence and time have moderating effects on the relationship …
What enhances or worsens the user-generated metaverse experience? An application of Bertopic to Roblox user eWOM
Purpose Given its growing economic potential and social impact, this study aims to understand the motivations and concerns regarding metaverse usage. It identifies user needs and risks around the metaverse grounded on uses and gratifications theory and perceived risk theory. Design/methodology/approach The authors analyzed user reviews and rating data from Roblox, a representative modern metaverse platform. They applied BERTopic modeling to extra…
The effect of travel purpose and self-image congruency on preference toward airline livery design and perceived service quality
This paper examines travelers’ preference for airline livery design, which is an important component of sensory experience for tourists. Based on surveys of both U.S. and South Korean respondents, this study finds that airline livery preference depends on travel purpose (i.e. business vs. vacation). Designs preferred by the two travel segments differ in terms of color tone, hue, line, and shape. Business traveler-preferred designs signal punctual…
The effect of travel purpose and self-image congruency on preference toward airline livery design and perceived service quality
This paper examines travelers’ preference for airline livery design, which is an important component of sensory experience for tourists. Based on surveys of both U.S. and South Korean respondents, this study finds that airline livery preference depends on travel purpose (i.e. business vs. vacation). Designs preferred by the two travel segments differ in terms of color tone, hue, line, and shape. Business traveler-preferred designs signal punctual…
What makes followers loyal? The role of influencer interactivity in building influencer brand equity
Purpose This paper aims to present a mechanism that explains how followers become loyal to social media influencers. It suggests influencer interactivity as a unique feature of influencer brands and investigates how it affects influencer authenticity, emotional attachment, and thus brand loyalty. Design/methodology/approach A cross-sectional survey of 282 social media users was conducted to estimate the conceptual model. Participants were asked t…
Does brand type affect what consumers discuss? A comparison of attribute-based reviews of value and premium brands of an innovative product
Purpose This research aims to investigate the role of brand types (value brand vs premium brand) in determining review content. Specifically, this research focuses on attribute-based reviews for an innovative product and suggests that consumers of value brands tend to discuss more attributes in their product reviews than those of premium brands. Also, this research suggests that review valence and time have moderating effects on the relationship …
What enhances or worsens the user-generated metaverse experience? An application of Bertopic to Roblox user eWOM
Purpose Given its growing economic potential and social impact, this study aims to understand the motivations and concerns regarding metaverse usage. It identifies user needs and risks around the metaverse grounded on uses and gratifications theory and perceived risk theory. Design/methodology/approach The authors analyzed user reviews and rating data from Roblox, a representative modern metaverse platform. They applied BERTopic modeling to extra…
Advertising (3 works) · Business (3 works) · Computer Science (3 works) · Digital Marketing and Social Media (3 works) · Psychology (3 works) · Social Psychology (3 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Creativity (2 works) · Marketing (2 works) · Mathematics (2 works)