Ana Gutiérrez-Arranz
Biographic Data
| ID | 6627882 |
|---|---|
| NAME | Ana Gutiérrez-Arranz |
| GIVEN NAMES | Ana |
| FAMILY NAME | Gutiérrez-Arranz |
| SIGNATURE | GUTIÉRREZ-ARRANZ A |
| AFFILIATIONS | Universidad de Valladolid |
| ORCID | 0000-0002-2894-2636 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2008 |
| LATEST PUBLICATION YEAR | 2008 |
| H-INDEX | 1 |
The moderating role of user motivation in Internet access and individuals' responses to a Website
Purpose – The purpose of this paper is to present a proposal for the Hierarchy of Effects – a model that has been widely applied in the study of persuasion in traditional communications media – to evaluate Website effectiveness. In particular, this contribution seeks to consider a more complete model in order to evaluate the responses of the individuals to the Websites, incorporating new variables to the traditional sequence; and to study the mod…
The moderating role of user motivation in Internet access and individuals' responses to a Website
Purpose – The purpose of this paper is to present a proposal for the Hierarchy of Effects – a model that has been widely applied in the study of persuasion in traditional communications media – to evaluate Website effectiveness. In particular, this contribution seeks to consider a more complete model in order to evaluate the responses of the individuals to the Websites, incorporating new variables to the traditional sequence; and to study the mod…
The moderating role of user motivation in Internet access and individuals' responses to a Website
Purpose – The purpose of this paper is to present a proposal for the Hierarchy of Effects – a model that has been widely applied in the study of persuasion in traditional communications media – to evaluate Website effectiveness. In particular, this contribution seeks to consider a more complete model in order to evaluate the responses of the individuals to the Websites, incorporating new variables to the traditional sequence; and to study the mod…
Business (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Digital Marketing and Social Media (1 work) · Hierarchy (1 work) · Internet privacy (1 work) · Moderation (1 work) · Order (exchange (1 work) · Persuasion (1 work) · Political science (1 work)