Javier Alonso Rivas
Biographic Data
| ID | 6627901 |
|---|---|
| NAME | Javier Alonso Rivas |
| GIVEN NAMES | Javier Alonso |
| FAMILY NAME | Rivas |
| SIGNATURE | RIVAS J A |
| AFFILIATIONS | Universidad Autónoma de Madrid |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 6 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2002 |
| LATEST PUBLICATION YEAR | 2002 |
| H-INDEX | 1 |
A content analysis of multinationals’ Web communication strategies
Despite the growing trend toward the interactive medium, there would appear to be a lack of comprehensive research methodology for evaluating the degree of standardisation in multinational corporations’ (MNCs’) online communication strategies across differing cultures. The objective of this exploratory study is to construct a research framework for cross‐cultural comparison of corporate Web pages, applying traditional advertising content study te…
A content analysis of multinationals’ Web communication strategies
Despite the growing trend toward the interactive medium, there would appear to be a lack of comprehensive research methodology for evaluating the degree of standardisation in multinational corporations’ (MNCs’) online communication strategies across differing cultures. The objective of this exploratory study is to construct a research framework for cross‐cultural comparison of corporate Web pages, applying traditional advertising content study te…
A content analysis of multinationals’ Web communication strategies
Despite the growing trend toward the interactive medium, there would appear to be a lack of comprehensive research methodology for evaluating the degree of standardisation in multinational corporations’ (MNCs’) online communication strategies across differing cultures. The objective of this exploratory study is to construct a research framework for cross‐cultural comparison of corporate Web pages, applying traditional advertising content study te…
Advertising (1 work) · Business (1 work) · Computer Science (1 work) · Construct (python library (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Content analysis (1 work) · Digital Communication and Language (1 work) · Digital Marketing and Social Media (1 work) · Exploratory research (1 work) · Knowledge management (1 work)