Sora Yoon
Biographic Data
| ID | 6627970 |
|---|---|
| NAME | Sora Yoon |
| GIVEN NAMES | Sora |
| FAMILY NAME | Yoon |
| SIGNATURE | YOON S |
| AFFILIATIONS | Ajou University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2016 |
| H-INDEX | 1 |
Factors influencing pro-social consumer behavior through non-profit organizations
Purpose – The purpose of this paper is to analyze the major factors in the intention to adopt pro-social behavior through the internet by dividing them into personal factors and internet factors. Design/methodology/approach – This research uses an empirical model to determine which personal and internet features are significant to consumers’ pro-social concerns. Internet factors may also affect pro-social behavior in addition to personal factors …
Factors influencing pro-social consumer behavior through non-profit organizations
Purpose – The purpose of this paper is to analyze the major factors in the intention to adopt pro-social behavior through the internet by dividing them into personal factors and internet factors. Design/methodology/approach – This research uses an empirical model to determine which personal and internet features are significant to consumers’ pro-social concerns. Internet factors may also affect pro-social behavior in addition to personal factors …
Factors influencing pro-social consumer behavior through non-profit organizations
Purpose – The purpose of this paper is to analyze the major factors in the intention to adopt pro-social behavior through the internet by dividing them into personal factors and internet factors. Design/methodology/approach – This research uses an empirical model to determine which personal and internet features are significant to consumers’ pro-social concerns. Internet factors may also affect pro-social behavior in addition to personal factors …
Advertising (1 work) · Business (1 work) · Consumer behaviour (1 work) · Creativity (1 work) · Digital Marketing and Social Media (1 work) · Empirical research (1 work) · Marketing (1 work) · Originality (1 work) · Political science (1 work) · Psychology (1 work)