Yi‐Wen Liao
Biographic Data
| ID | 6628080 |
|---|---|
| NAME | Yi‐Wen Liao |
| GIVEN NAMES | Yi‐Wen |
| FAMILY NAME | Liao |
| SIGNATURE | LIAO Y W |
| AFFILIATIONS | Chia Nan University of Pharmacy and Science |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 4 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2014 |
| H-INDEX | 1 |
Exploring the relationship between intentional and behavioral loyalty in the context of e-tailing
Purpose – The purpose of this paper is to understand what drives customers’ behavioral loyalty and explore the relationship between intentional and behavioral loyalty in the context of e-tailing. Design/methodology/approach – Based on the theory of reasoned action and the recency-frequency-monetary value model, this study proposes a research model to explore the relationships among satisfaction, switching cost, intentional loyalty (i.e. word of m…
Exploring the relationship between intentional and behavioral loyalty in the context of e-tailing
Purpose – The purpose of this paper is to understand what drives customers’ behavioral loyalty and explore the relationship between intentional and behavioral loyalty in the context of e-tailing. Design/methodology/approach – Based on the theory of reasoned action and the recency-frequency-monetary value model, this study proposes a research model to explore the relationships among satisfaction, switching cost, intentional loyalty (i.e. word of m…
Exploring the relationship between intentional and behavioral loyalty in the context of e-tailing
Purpose – The purpose of this paper is to understand what drives customers’ behavioral loyalty and explore the relationship between intentional and behavioral loyalty in the context of e-tailing. Design/methodology/approach – Based on the theory of reasoned action and the recency-frequency-monetary value model, this study proposes a research model to explore the relationships among satisfaction, switching cost, intentional loyalty (i.e. word of m…
Advertising (1 works) · Business (1 works) · Consumer behaviour (1 works) · Consumer Retail Behavior Studies (1 works) · Context (archaeology (1 works) · Customer Service Quality and Loyalty (1 works) · Digital Marketing and Social Media (1 works) · Loyalty (1 works) · Loyalty business model (1 works) · Marketing (1 works)