Sangeeta Sahney
Biographic Data
| ID | 6628107 |
|---|---|
| NAME | Sangeeta Sahney |
| GIVEN NAMES | Sangeeta |
| FAMILY NAME | Sahney |
| SIGNATURE | SAHNEY S |
| AFFILIATIONS | Indian Institute of Technology Kharagpur |
| ORCID | 0000-0002-2577-7487 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Clicks, comments, and concerns
Online travel agencies (OTAs) increasingly rely on user-generated reviews to shape consumer perceptions and influence booking decisions. This study analyses 5921 customer reviews collected from MouthShut.com, an independent review platform, to examine customer concerns and sentiments across multiple OTA platforms in India. Using latent Dirichlet allocation (LDA), key discussion themes were identified, followed by an aspect-level sentiment analysi…
Differential effect of age in academia
Purpose Amidst the concerns surrounding knowledge sharing, especially in academia, the study attempts to understand its impact on Research output. To deepen our understanding, the study considered the differing impact of age on knowledge sharing and research output through the lens of Continuity Theory and Socioemotional Selectivity Theory. Design/methodology/approach Data were collected from 385 faculties working in higher education institutions…
Exploring the relationships between socialization agents, social media communication, online shopping experience, and pre-purchase search
Purpose The purpose of this study is to examine the relationships between the dimensions of the pre-purchase information search (PS) such as direction (reliance on the information sources-RIS) and pattern (reliance on the utilitarian value-RUV), moderating role of the online shopping experience (OSE), and their influence on the behavior of the socialization agents (family communication (FC), peer communication (PC), TV advertising-TVAdv, social m…
Consumers’ Message Orientation in Television Advertising and Branding
Exploring the relationships between socialization agents, social media communication, online shopping experience, and pre-purchase search
Purpose The purpose of this study is to examine the relationships between the dimensions of the pre-purchase information search (PS) such as direction (reliance on the information sources-RIS) and pattern (reliance on the utilitarian value-RUV), moderating role of the online shopping experience (OSE), and their influence on the behavior of the socialization agents (family communication (FC), peer communication (PC), TV advertising-TVAdv, social m…
Consumers’ Message Orientation in Television Advertising and Branding
Exploring the relationships between socialization agents, social media communication, online shopping experience, and pre-purchase search
Purpose The purpose of this study is to examine the relationships between the dimensions of the pre-purchase information search (PS) such as direction (reliance on the information sources-RIS) and pattern (reliance on the utilitarian value-RUV), moderating role of the online shopping experience (OSE), and their influence on the behavior of the socialization agents (family communication (FC), peer communication (PC), TV advertising-TVAdv, social m…
Differential effect of age in academia
Purpose Amidst the concerns surrounding knowledge sharing, especially in academia, the study attempts to understand its impact on Research output. To deepen our understanding, the study considered the differing impact of age on knowledge sharing and research output through the lens of Continuity Theory and Socioemotional Selectivity Theory. Design/methodology/approach Data were collected from 385 faculties working in higher education institutions…
Clicks, comments, and concerns
Online travel agencies (OTAs) increasingly rely on user-generated reviews to shape consumer perceptions and influence booking decisions. This study analyses 5921 customer reviews collected from MouthShut.com, an independent review platform, to examine customer concerns and sentiments across multiple OTA platforms in India. Using latent Dirichlet allocation (LDA), key discussion themes were identified, followed by an aspect-level sentiment analysi…
Digital Marketing and Social Media (3 works) · Psychology (3 works) · Business (2 works) · Confirmatory factor analysis (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Marketing (2 works) · Originality (2 works) · Political science (2 works) · Social Psychology (2 works) · Technology Adoption and User Behaviour (2 works)