Gilbert Swinnen
Biographic Data
| ID | 6628129 |
|---|---|
| NAME | Gilbert Swinnen |
| GIVEN NAMES | Gilbert |
| FAMILY NAME | Swinnen |
| SIGNATURE | SWINNEN G |
| AFFILIATIONS | Hasselt University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2016 |
| H-INDEX | 1 |
How customers’ offline experience affects the adoption of online banking
Purpose The purpose of this paper is to examine the impact of customers’ offline transaction behaviour in the form of loyalty and cross-buying on the adoption of self-service technology innovations by non-business customers in the context of online banking. Design/methodology/approach This study extends the Diffusion of Innovation Theory, as well as the Technology Acceptance Model adapted to describe and model individual customer observed behavio…
How customers’ offline experience affects the adoption of online banking
Purpose The purpose of this paper is to examine the impact of customers’ offline transaction behaviour in the form of loyalty and cross-buying on the adoption of self-service technology innovations by non-business customers in the context of online banking. Design/methodology/approach This study extends the Diffusion of Innovation Theory, as well as the Technology Acceptance Model adapted to describe and model individual customer observed behavio…
How customers’ offline experience affects the adoption of online banking
Purpose The purpose of this paper is to examine the impact of customers’ offline transaction behaviour in the form of loyalty and cross-buying on the adoption of self-service technology innovations by non-business customers in the context of online banking. Design/methodology/approach This study extends the Diffusion of Innovation Theory, as well as the Technology Acceptance Model adapted to describe and model individual customer observed behavio…
Business (1 work) · Computer Science (1 work) · Consumer behaviour (1 work) · Consumer Retail Behavior Studies (1 work) · Context (archaeology (1 work) · Customer Service Quality and Loyalty (1 work) · Database transaction (1 work) · Economics (1 work) · Financial services (1 work) · Loyalty (1 work)