Bingning Han
Biographic Data
| ID | 6628191 |
|---|---|
| NAME | Bingning Han |
| GIVEN NAMES | Bingning |
| FAMILY NAME | Han |
| SIGNATURE | HAN B |
| AFFILIATIONS | Renmin University of China |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 1 |
The impact of streamer emotions on viewer gifting behavior
Purpose The boom in live streaming has intensified competition among streamers for viewers' gifts, which makes it meaningful to study the factors that affect the viewers’ gifting behavior. Given the emotional attachment between streamers and viewers, the authors set out to elucidate a new driver on viewer gifting: expressions of the streamer. This research aims to explore the impact of streamer emotions on the viewer gifting behaviors, including …
The impact of streamer emotions on viewer gifting behavior
Purpose The boom in live streaming has intensified competition among streamers for viewers' gifts, which makes it meaningful to study the factors that affect the viewers’ gifting behavior. Given the emotional attachment between streamers and viewers, the authors set out to elucidate a new driver on viewer gifting: expressions of the streamer. This research aims to explore the impact of streamer emotions on the viewer gifting behaviors, including …
The impact of streamer emotions on viewer gifting behavior
Purpose The boom in live streaming has intensified competition among streamers for viewers' gifts, which makes it meaningful to study the factors that affect the viewers’ gifting behavior. Given the emotional attachment between streamers and viewers, the authors set out to elucidate a new driver on viewer gifting: expressions of the streamer. This research aims to explore the impact of streamer emotions on the viewer gifting behaviors, including …
Advertising (1 works) · Anger (1 works) · Art (1 works) · Cognitive psychology (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Customer Service Quality and Loyalty (1 works) · Digital Marketing and Social Media (1 works) · Distraction (1 works) · Empirical research (1 works) · Entertainment (1 works)