Kyung Hoon Kim
Biographic Data
| ID | 6628386 |
|---|---|
| NAME | Kyung Hoon Kim |
| GIVEN NAMES | Kyung Hoon |
| FAMILY NAME | Kim |
| SIGNATURE | KIM K H |
| AFFILIATIONS | Changwon National University |
| ORCID | 0000-0001-7866-5342 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Risk Stratification of Long-Term Mortality in Infants with Congenital Diaphragmatic Hernia Using the National Health Insurance Service (NHIS) Data
Background: Congenital diaphragmatic hernia (CDH) is a rare but serious congenital anomaly linked to high mortality rates and significant long-term morbidity. Although numerous prognostic factors for short-term outcomes have been identified through hospital-based studies, data on long-term mortality at the population level are limited. Specifically, nationwide assessments of long-term outcomes for infants with CDH are scarce. This study aimed to …
When is it effective to use avatars in metaverse advertising? The psychological mechanism of imagery fluency
The metaverse is a nascent advertising landscape, characterized as a virtual environment that can provide consumers with immersive visual information. However, studies on metaverse advertising are limited. This study hypothesized that the interplay between avatar presence (a fundamental component of the metaverse) and product type (avatar-wearable vs. non-avatar-wearable) will augment advertising effectiveness by allowing consumers to simulate a …
The influence of flow experience in the augmented reality context on psychological ownership
Augmented Reality (AR) technology shows great potential for marketers and simultaneously puts forward a challenge for established marketing practice. This paper explores the driving factors of flow experience in the AR shopping environment, and how this relationship affects consumers’ psychological ownership. The research also examines the moderating role of brand attachment in the relationship between flow experience and its antecedents. A Liker…
Affective value of game items
Purpose The purpose of this paper is to investigate the relationship between game items and mood management to show the affective value of game items. Specifically, the study examines the impact of interaction between two negative mood states (stress vs boredom) and types of game items (functional vs decorative) on the purchasing intention of game items. Design/methodology/approach Two experiments were conducted to predict the outcomes of using g…
Affective value of game items
Purpose The purpose of this paper is to investigate the relationship between game items and mood management to show the affective value of game items. Specifically, the study examines the impact of interaction between two negative mood states (stress vs boredom) and types of game items (functional vs decorative) on the purchasing intention of game items. Design/methodology/approach Two experiments were conducted to predict the outcomes of using g…
Affective value of game items
Purpose The purpose of this paper is to investigate the relationship between game items and mood management to show the affective value of game items. Specifically, the study examines the impact of interaction between two negative mood states (stress vs boredom) and types of game items (functional vs decorative) on the purchasing intention of game items. Design/methodology/approach Two experiments were conducted to predict the outcomes of using g…
The influence of flow experience in the augmented reality context on psychological ownership
Augmented Reality (AR) technology shows great potential for marketers and simultaneously puts forward a challenge for established marketing practice. This paper explores the driving factors of flow experience in the AR shopping environment, and how this relationship affects consumers’ psychological ownership. The research also examines the moderating role of brand attachment in the relationship between flow experience and its antecedents. A Liker…
When is it effective to use avatars in metaverse advertising? The psychological mechanism of imagery fluency
The metaverse is a nascent advertising landscape, characterized as a virtual environment that can provide consumers with immersive visual information. However, studies on metaverse advertising are limited. This study hypothesized that the interplay between avatar presence (a fundamental component of the metaverse) and product type (avatar-wearable vs. non-avatar-wearable) will augment advertising effectiveness by allowing consumers to simulate a …
Risk Stratification of Long-Term Mortality in Infants with Congenital Diaphragmatic Hernia Using the National Health Insurance Service (NHIS) Data
Background: Congenital diaphragmatic hernia (CDH) is a rare but serious congenital anomaly linked to high mortality rates and significant long-term morbidity. Although numerous prognostic factors for short-term outcomes have been identified through hospital-based studies, data on long-term mortality at the population level are limited. Specifically, nationwide assessments of long-term outcomes for infants with CDH are scarce. This study aimed to …
Business (2 works) · Computer Science (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Diverse Topics in Contemporary Research (2 works) · Marketing (2 works) · Psychology (2 works) · Social Psychology (2 works) · Virtual Reality Applications and Impacts (2 works) · Advertising (1 work) · Aesthetics (1 work)