Kyuree Kim
Biographic Data
| ID | 6628596 |
|---|---|
| NAME | Kyuree Kim |
| GIVEN NAMES | Kyuree |
| FAMILY NAME | Kim |
| SIGNATURE | KIM K |
| AFFILIATIONS | Iowa State University |
| ORCID | 0000-0002-2941-3533 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
To Profit or to Assist? How the Interplay Between Product Recommendations and Relative Prices Impacts Consumers’ Inferences and Choice
This article explores the interplay between company-based product recommendation and the product’s relative price. Eight studies demonstrate that consumers are sensitive to the relative price of the recommended option and are more likely to follow the recommendation as its relative price in the choice set decreases. We show that this occurs because consumers use the relative price of the recommended option as a cue for the company’s underlying mo…
Development and implementation of a cross-course collaborative project on cotton sustainability
Purpose The purpose of this study is to develop a cross-course collaborative project aimed at supporting students’ basic psychological needs while enhancing their motivation to engage with cotton sustainability issues. Design/methodology/approach This project’s impact on student learning outcomes (i.e. knowledge and skills) related to cotton sustainability was assessed using pretest and posttest surveys completed by 102 apparel students enrolled …
The effects of offline events on online connective actions
Together we create value
Purpose The present study aimed to examine the value creation process in an online forum community of a crowdsourcing company by analyzing members' interactions and network structures. Design/methodology/approach A mixed-method approach was adopted. First, a participation-observation netnographic approach was employed to identify the interactions that lead to the collective creation of three types of value: social, intellectual, and cultural. Sec…
No prominent works on this page.
Together we create value
Purpose The present study aimed to examine the value creation process in an online forum community of a crowdsourcing company by analyzing members' interactions and network structures. Design/methodology/approach A mixed-method approach was adopted. First, a participation-observation netnographic approach was employed to identify the interactions that lead to the collective creation of three types of value: social, intellectual, and cultural. Sec…
The effects of offline events on online connective actions
Development and implementation of a cross-course collaborative project on cotton sustainability
Purpose The purpose of this study is to develop a cross-course collaborative project aimed at supporting students’ basic psychological needs while enhancing their motivation to engage with cotton sustainability issues. Design/methodology/approach This project’s impact on student learning outcomes (i.e. knowledge and skills) related to cotton sustainability was assessed using pretest and posttest surveys completed by 102 apparel students enrolled …
To Profit or to Assist? How the Interplay Between Product Recommendations and Relative Prices Impacts Consumers’ Inferences and Choice
This article explores the interplay between company-based product recommendation and the product’s relative price. Eight studies demonstrate that consumers are sensitive to the relative price of the recommended option and are more likely to follow the recommendation as its relative price in the choice set decreases. We show that this occurs because consumers use the relative price of the recommended option as a cue for the company’s underlying mo…
Computer Science (2 works) · Digital Marketing and Social Media (2 works) · Knowledge Management and Sharing (2 works) · Social media (2 works) · Sociology (2 works) · World Wide Web (2 works) · Biology (1 work) · Bridging (networking (1 work) · Business (1 work) · Business model (1 work)