Hsiu‐Hua Chang
Biographic Data
| ID | 6628625 |
|---|---|
| NAME | Hsiu‐Hua Chang |
| GIVEN NAMES | Hsiu‐Hua |
| FAMILY NAME | Chang |
| SIGNATURE | CHANG H H |
| AFFILIATIONS | National Chung Cheng University |
| ORCID | 0000-0003-3409-6453 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 7 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Consumers’ moral judgment toward sustainable tourism
Impulse control during the online shopping frenzy in China
This study examined impulse control during an online shopping festival in China. The research model integrated the flow theory into a Stimulus-Organism-Response (S-O-R) framework to explore the direct and indirect impacts of positive eWOM on impulse buying; the mediating role of consumer inertia was assessed as a risk-reduction strategy in impulse-control intervention. The proposed model reasonably well fits the data; all hypotheses are supported…
Is it unethical to waste food? exploring consumer’s ethical perspectives and waste intentions
Consumer attitudes toward blogger’s sponsored recommendations and purchase intention
Online shoppers’ perceptions of e‐retailers’ ethics, cultural orientation, and loyalty
Purpose This study aims to examine the impact of cultural orientation on consumer perceptions regarding the ethics of online retailers (CPEOR), and to understand the influence of CPEOR on e‐loyalty intention. Design/methodology/approach The paper operationalizes Román's CPEOR scale and Triandis’ individuality and collectivism typology. A valid sample of 949 respondents is collected via an online survey. Findings Consumers with horizontal individu…
Online shoppers’ perceptions of e‐retailers’ ethics, cultural orientation, and loyalty
Purpose This study aims to examine the impact of cultural orientation on consumer perceptions regarding the ethics of online retailers (CPEOR), and to understand the influence of CPEOR on e‐loyalty intention. Design/methodology/approach The paper operationalizes Román's CPEOR scale and Triandis’ individuality and collectivism typology. A valid sample of 949 respondents is collected via an online survey. Findings Consumers with horizontal individu…
Online shoppers’ perceptions of e‐retailers’ ethics, cultural orientation, and loyalty
Purpose This study aims to examine the impact of cultural orientation on consumer perceptions regarding the ethics of online retailers (CPEOR), and to understand the influence of CPEOR on e‐loyalty intention. Design/methodology/approach The paper operationalizes Román's CPEOR scale and Triandis’ individuality and collectivism typology. A valid sample of 949 respondents is collected via an online survey. Findings Consumers with horizontal individu…
Consumer attitudes toward blogger’s sponsored recommendations and purchase intention
Is it unethical to waste food? exploring consumer’s ethical perspectives and waste intentions
Impulse control during the online shopping frenzy in China
This study examined impulse control during an online shopping festival in China. The research model integrated the flow theory into a Stimulus-Organism-Response (S-O-R) framework to explore the direct and indirect impacts of positive eWOM on impulse buying; the mediating role of consumer inertia was assessed as a risk-reduction strategy in impulse-control intervention. The proposed model reasonably well fits the data; all hypotheses are supported…
Consumers’ moral judgment toward sustainable tourism
Business (4 works) · Consumer Behavior in Brand Consumption and Identification (4 works) · Political science (4 works) · Psychology (4 works) · Advertising (3 works) · Sociology (3 works) · Digital Marketing and Social Media (2 works) · Environmental Sustainability in Business (2 works) · Individualism (2 works) · Marketing (2 works)