Chin‐Lung Hsu
Biographic Data
| ID | 6628930 |
|---|---|
| NAME | Chin‐Lung Hsu |
| GIVEN NAMES | Chin‐Lung |
| FAMILY NAME | Hsu |
| SIGNATURE | HSU C L |
| AFFILIATIONS | National Taipei University of Business |
| ORCID | 0000-0001-5529-2029 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 13 |
| WORKS AS AUTHOR | 7 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2004 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 2 |
Why Are People Loyal to Live Stream Channels? The Perspectives of Uses and Gratifications and Media Richness Theories
Live stream services have emerged as a highly profitable Internet application in recent years with rapidly growing audiences for this form of instant and interactive Internet media. This study applies media richness theory along with uses and gratifications theory to predict user loyalty to live stream services. The proposed model is empirically evaluated using survey data collected from 295 users responding about their perception of such service…
Antecedents and gains of user participation in social media in Taiwan
Effect of perceived value and social influences on mobile app stickiness and in-app purchase intention
The effects of blogger recommendations on customers’ online shopping intentions
Purpose Blogging has become part of a consumer's decision making process when shopping online; however, the understanding of blog recommendation's effect on consumer purchase decision is still vague. The purpose of this study is to examine whether the blog reader's trusting belief in the blogger is significant in relation to the perceived usefulness of the blogger's recommendations; and how the blog reader's perceptions influence his/her attitude…
Acceptance of blog usage
Consumer behavior in online game communities
Why do people play on-line games? An extended TAM with social influences and flow experience
The effects of blogger recommendations on customers’ online shopping intentions
Purpose Blogging has become part of a consumer's decision making process when shopping online; however, the understanding of blog recommendation's effect on consumer purchase decision is still vague. The purpose of this study is to examine whether the blog reader's trusting belief in the blogger is significant in relation to the perceived usefulness of the blogger's recommendations; and how the blog reader's perceptions influence his/her attitude…
Antecedents and gains of user participation in social media in Taiwan
Why do people play on-line games? An extended TAM with social influences and flow experience
Consumer behavior in online game communities
Acceptance of blog usage
The effects of blogger recommendations on customers’ online shopping intentions
Purpose Blogging has become part of a consumer's decision making process when shopping online; however, the understanding of blog recommendation's effect on consumer purchase decision is still vague. The purpose of this study is to examine whether the blog reader's trusting belief in the blogger is significant in relation to the perceived usefulness of the blogger's recommendations; and how the blog reader's perceptions influence his/her attitude…
Effect of perceived value and social influences on mobile app stickiness and in-app purchase intention
Why Are People Loyal to Live Stream Channels? The Perspectives of Uses and Gratifications and Media Richness Theories
Live stream services have emerged as a highly profitable Internet application in recent years with rapidly growing audiences for this form of instant and interactive Internet media. This study applies media richness theory along with uses and gratifications theory to predict user loyalty to live stream services. The proposed model is empirically evaluated using survey data collected from 295 users responding about their perception of such service…
Antecedents and gains of user participation in social media in Taiwan
Digital Marketing and Social Media (7 works) · Psychology (7 works) · Business (6 works) · Computer Science (6 works) · Social Psychology (6 works) · Technology Adoption and User Behaviour (6 works) · Advertising (5 works) · Marketing (4 works) · Perception (4 works) · Sociology (4 works)