Heidi K L Lenaerts
Biographic Data
| ID | 6629029 |
|---|---|
| NAME | Heidi K L Lenaerts |
| GIVEN NAMES | Heidi K L |
| FAMILY NAME | Lenaerts |
| SIGNATURE | LENAERTS H K L |
| AFFILIATIONS | Open University of the Netherlands |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2015 |
| H-INDEX | 1 |
Explaining the internet usage of SMEs
Purpose – Small to mid-sized enterprises (SMEs) are underrepresented in market orientation and internet-related research. Yet, marketing-related issues represent some of the most important problems for SMEs. The purpose of this paper is to explain why SMEs use the internet in business processes and to explore the relationship between market orientation and internet usage. Design/methodology/approach – The study amalgamates the technology acceptan…
Explaining the internet usage of SMEs
Purpose – Small to mid-sized enterprises (SMEs) are underrepresented in market orientation and internet-related research. Yet, marketing-related issues represent some of the most important problems for SMEs. The purpose of this paper is to explain why SMEs use the internet in business processes and to explore the relationship between market orientation and internet usage. Design/methodology/approach – The study amalgamates the technology acceptan…
Explaining the internet usage of SMEs
Purpose – Small to mid-sized enterprises (SMEs) are underrepresented in market orientation and internet-related research. Yet, marketing-related issues represent some of the most important problems for SMEs. The purpose of this paper is to explain why SMEs use the internet in business processes and to explore the relationship between market orientation and internet usage. Design/methodology/approach – The study amalgamates the technology acceptan…
Business (1 work) · Computer Science (1 work) · Digital Marketing and Social Media (1 work) · Knowledge Management and Sharing (1 work) · Market Orientation (1 work) · Marketing (1 work) · Originality (1 work) · Psychology (1 work) · Social Psychology (1 work) · Social Psychology (1 work)